- Navigate Powder platform strategy and craft 3-5-years development mapping
- Lead Powder portfolio strategy
- Innovation strategy and product development
- Business Management, both topline and bottomline
- COSO Quaker hot champion:
- Key marketing contact window for the sales and trade marketing teams – responsible for developing the relevant marketing materials, product information, instore marketing communication, display and consumer experience tools to drive market penetration and product growth
- Engage COSO sales team and organize coso performance monthly review to makes sure big team's commitment for execution
- Lead playbook for hot platform to clearly and engagingly communicate strategy to sales team
- Support COSO elders marketing consumer communication:
- Understand elder's consumer insights, media trend, and competitive dynamics to guide agencies for consumer communication assets development
- Adapt elders communication in in store, PMG, KOL(Key Opinion Leader), OOH(out of home) and elder specific digital paltforms
- Explore the elder communication media model because in China, this is very pioneering given no brand had proven success in the market. Need muxh optimization and pilots to validate
- Be responsible for media investment ROI
- Information gathering and analysis. Identifies solutions and make recommendations to improve effectiveness based on brand performance and competitive intelligence monitoring. Provides for an effective Sales and operation plan and Budgeting Process.
- Quaker Powder Platform Leader:
- Craft platform and portfolio strategy with deep consumer insight understanding
- Support business to translate the innovation strategy into innovation pipelines
- Lead powder platform AIPL consumer education among cohorts
- Drive omni-channel growth with communication and promotion
- Be responsible for business monitor and new opportunity exploration Qualifications
- Excellent Knowledge of Innovation and Brand Marketing processes and systems
- Strong strategic thinking in synthetic way
- Effective influencing and negotiating skills coupled with good problem-solving and analytical capabilities
- Strong track record of delivering growth, prefer to have experience on new brand / platform set-up
- Experience with FMCG multi-national companies and/or ad agencies
- Self-motivated, disciplined, passionate with the brand
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Pfizer Shanghai, 中国 全职ROLE RESPONSIBILITIES: · Support commercial strategy development and alignment. Evaluate and define key products and market opportunity & forecast the impact on overall business. · Probe customer needs and cultivate external opinion leader relationship. · Establish necessary pro ...
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Pfizer Shanghai, 中国 全职ROLE RESPONSIBILITIES: · Support commercial strategy development and alignment. Evaluate and define key products and market opportunity & forecast the impact on overall business. · Probe customer needs and cultivate external opinion leader relationship. · Establish necessary pro ...
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PepsiCo Shanghai, 中国 全职Responsibilities Deliver Business:Develop E4E platform development strategy Track business momentum and identify issues and opportunities · Consumer education:Lead brand build agenda to deliver consumer propositionBreakthrough consumer education with precision at scale and effie ...
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ADM Shanghai, 中国Job Description · 天猫旗舰店店长 · 负责天猫店铺的战略规划、日常管理和业绩增长。具有丰富电商运营经验,精通电商平台规则,擅长团队领导与激励,能够敏锐洞察市场趋势,并以此驱动业务持续发展。 · 职位概要 负责公司天猫旗舰店铺的战略规划、日常管理和业绩增长。 · 具有丰富电商运营经验,精通电商平台规则,擅长团队领导与激励,能够敏锐洞察市场趋势,并以此驱动业务持续发展。 · 主要职责 战略规划与目标设定: · 制定并实施天猫旗舰店的整体运营策略,包括但不限于产品布局、价格策略、促销活动策划等,确保实现年度及季度销售目标。 · 结合公司整 ...
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电商重点客户经理
4天前
CN20 Alcon (China) Ophthalmic Product Co. Ltd Company Shanghai, 中国 全职爱尔康成立于1945年,是全球眼科医疗器械领域的优秀品牌,在世界眼健康行业中一直占据优秀地位,我们的创新技术、专业口碑备受客户和合作伙伴的赞誉。爱尔康提供丰富的手术产品、隐形眼镜和隐形眼镜护理液产品、干眼药品,惠及140多个国家的数百万患者和消费者。在全球市场中,爱尔康手术产品在客户满意度、价值和创新等方面深受客户认可,隐形眼镜及护理液产品深受全球消费者的信赖。1990年,爱尔康品牌进入中国,并于1995年成立中国公司,致力于为国内眼科专家、患者和消费者提供更好的解决方案。 · 作为电商重点客户经理,您的目标是 : · 1. 通过制定合理的电商策略, ...
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1215 GlaxoSmithKline (China) Investment Co Ltd Huang Pu Qu, 中国 全职Role Purpose 职位目标: · •结合区域市场机会落地中央市场策略,拟定区域市场策略。领导区域推广团队,支持区域总监和大区经理制定和执行区域市场推广计划,推动区域业务发展; · •领导区域推广团队,充分了解区域市场动态、洞察客户行为与市场数据。协调跨部门,努力提升区域销售团队业务产品及疾病知识、推广能力及数字化营销能力; · •结合区域市场计划及客户学术需求,积极搭建面向总监区域的内外部推广活动平台和项目。具备风险敏锐度及风险管理能力,推动合规框架下的客户互动有效性; · •与疾病领域相关声誉好、学术影响力高的学会保持沟通。能够识别/培养/ ...
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APAC Michael Page Shanghai, 中国 全职稳定平台热招审计负责人 · Client Details · 香港上市公司,行业头部。 · Description · 全盘财务合规工作 · Profile · 四大会计师事务所背景 · 港股上市公司审计风控内控经验 · 领导力好,可以带团队 · 可以直接面对审计管理委员会 · Job Offer · 有竞争力的薪酬 · To apply online please click the 'Apply' button below. For a confidential discussion about this role please contact Ro ...
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ADM Shanghai, 中国Job Description · 电商平台营销推广专员(天猫/京东) · ADM 解锁自然之力,丰富生活品质。我们是人类和动物营养领域的全球领先企业,着眼于未来,为当今需求提供解决方案。随着我们的科学家开发突破性的产品来支持更健康的生活,我们不断在健康领域开辟新的道路。我们是一家领先的创新企业,引领着植物基消费者和取代石油基产品的工业解决方案,迈向新未来。我们是无与伦比的农业供应链管理者和加工商,通过将当地需求与ADM的全球运营能力相结合,确保食品安全。作为可持续发展方面的领先企业,我们在整个价值链中不断扩展,帮助行业降低碳排量,保护我们的星球。从 ...
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Fortive Corporation Shanghai, 中国 Paid WorkGENERATL SUMMARY: · 在这个岗位上,你将有机会:与团队成员、业务部门和经销商合作伙伴共同发展授权店铺和自营店铺的电商业务——协同电商策略和推广步调,构建健康的电商生态,以有效推进业务发展。 · ROLE AND RESPONSEIBILITY: · 负责电商业务,管理和发展天猫、京东、1688、抖音等平台的授权店铺和自营店铺; · 制定电商KPI、全年整体运营方案、授权店铺管理条例。通过改善,优化绩效达成; · 对接天猫和京东电商平台负责人,争取平台资源,优化运营策略; · 分析类目动态,收集市场状况及竞争对手情况,根据市场变化实 ...
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Galderma Shanghai, 中国 全职With a unique legacy in dermatology as well as decades of cutting-edge innovation, Galderma is the pure-play dermatology category leader, present in approximately 90 countries. We deliver an innovative, science-based portfolio of premium flagship brands and services that spans th ...
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Beiersdorf Shanghai, 中国Your Tasks · l 制定&执行天猫超市渠道生意计划 · -制定天猫超市生意计划,包括拆解各项运营指标、规划货品、制定活动计划,与服务商合作,每月及时达成生意指标 · l 精细化天猫超市运营 · 根据数据反馈和平台运营策略变化,与服务商不断细化和调整如下运营: · -猫超站内活动规划及货品匹配 · -渠道投资分配及优化,包括RTB、猫超卡、直播等投资方式 · -天猫超市妮维雅品牌装修规划,包括品牌馆、活动页、链接优化等 · -活动盘货&机制设定,包括平台活动、直播机制及货盘 · l 与市场部协同,完成站内活动承接 · -根据渠道主推策略,与市场部 ...
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东区器械及解决方案准入经理
1周前
Bayer Shanghai, 中国At Bayer we're visionaries, driven to solve the world's toughest challenges and striving for a world where ,Health for all, Hunger for none' is no longer a dream, but a real possibility. We're doing it with energy, curiosity and sheer dedication, always learning from unique persp ...
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CN20 Alcon (China) Ophthalmic Product Co. Ltd Company Shanghai, 中国 全职1. 负责对接旗舰店的相关工作,包括(销售/库存、预算、合同谈判)Responsible for the · interactions with flagship store, including (sellin/sellout/inventory 、budget 、contract · negotiation) · 2. 制定年度/季度/月度销量目标,完成预期销售目标 Work out and execute the sales target · 3. 配合公司市场推广活动,优化活动落地方案,扩大品牌影响力 Coordinate with brand ...
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Designer, EC
4天前
Media Shanghai, 中国岗位职责: · 专注于设计,从品牌、平台、社交帖子、KV 到跨多个接触点的整个品牌可视化。 · 善于用视觉创意表达信息,并且能够在品牌已有的财产调性下设计出更有话题性的内容。 · 运行和管理您自己的工作流。 · 超越创意概要,超越预期,提供新的角度、最佳实践和实用的解决方案——确保项目达到并超越我们在设计、动画和创意方面的标准。 · 牢牢掌握动画驱动的设计工作,以定义交互、层次结构和视觉模式。确保所有数字接触点的用户旅程和交互协调一致。 · 通过设计帮助创建和发展我们客户品牌的视觉语言。 · 对于某些项目,您可以设置样式;对于某些项目,您可以设置样式。 ...
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Fortive Shanghai, 中国 全职GENERATL SUMMARY: · 在这个岗位上,你将有机会: · 与相关业务部门的渠道经销商协作,深化合作伙伴关系,协助渠道经销商了解公司的政策要求和业绩成长要求。确保经销商合作伙伴在有序、公开和透明的政策制度下进行发展,做到诚信合规。 · ROLE AND RESPONSEIBILITY: · 1. 渠道业绩分析及报告:针对渠道经销商业绩、行为、市场覆盖以及预测等分析报告; · 2. 渠道合作白皮书更新与管理,渠道管理政策的落实; · 3. 渠道电子平台的日常运营和维护:确保渠道信息及时更新,数据准确; · 4. 多部门沟通协作,执行渠道年度协议 ...
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销售专员
1周前
Ikea Shanghai, 中国 全职Job ID: CN · Date posted: 29/03/ · WHAT YOU'LL NEED TO HAVE · 能自信地与人接触和交谈 · 展现礼貌和友好的态度 · 至少两年销售经验 · 对工作充满热情,乐于同团队其他成员合作 · 具备良好的自律能力 · 工作灵活,乐于改变 · 能发起并推行倡议 · 善于把握细节 · 能确定工作优先级和管理自身工作,进而做到高效利用现有时间 · 具有说服能力,与顾客建立信任 · 具备指导和培训技能 · 能操作电脑 · YOUR RESPONSIBILITIES · 了解畅销产品,包括包括最高销售额 ...
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District Manager
1周前
Roche Shanghai, 中国 全职The Position · Primary Purpose of Job (Job Summary) 主要工作目标(岗位简介) 负责上海市的市场准入工作,执行公司市场准入策略并与跨团队密切合作达成区域业务目标Be responsible for SHH regional market access work and execute corporate access strategies in particular payer strategies as well as closely collaborate with marketing, regio ...
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Voith Group Shanghai, 中国关于福伊特集团 · 福伊特是一家全球性高科技集团。凭借包括系统、产品、服务以及数字应用在内的广泛解决方案,福伊特为能源、石油与天然气、造纸、原材料以及运输与公共交通等领域树立行业标准。福伊特集团创建于1867年,现有22,000多名员工,业务遍布全球,在60多个国家设有分支机构,年销售额达55亿欧元,是欧洲最大的家族企业之一。 · Voith Turbo is looking for AMB Sales Manager. · AMB Sales Manager · AMB Sales Manager · 工作职责: · 售后产品管理 · 售后产品价格管理 ...
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Henkel Shanghai, 中国At Henkel, you can build on a strong legacy and leading positions in both industrial and consumer businesses to reimagine and improve life every day. If you love challenging the status quo, join our community of over 50,000 pioneers around the globe. Our teams at Henkel Consumer ...
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iHerb Shanghai, 中国 全职Key Tasks and Responsibilities (Customs Part) · 主要职责(海关部分) · 随着实际情况的变化,及时更新"海关单一窗口"的内容,负责所有与"海关单一窗口"相关的工作内容及资质申请,确保公司的合规。 · Update the contents of the "Customs Single Window" in a timely manner according to the actual situation changes, be responsible for all work content and qua ...
Marketing Manager, Hot Platform, Nutrition;市场经理,热冲平台,营养 - Shanghai, 中国 - PepsiCo
描述
OverviewBesides original R&R as Quaker Hot offline champion, which covering base hot & CPD, to make sure offline busiless OTIF delivery and support in exploring silvers communication model with assets development.
This role will also lead Powder platform exploration
Lead communication development and impletmentation with agency management
Responsibilities
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