- Conduct joint field calls with sales team to provide assistance, analyze customer needs, market trends and competitive information
- Create and develop marketing words, programs, and tools that are targeted to the achievement of plan sales and margin goals
- Complete preliminary and final marketing portfolio planning and budget, consult and coordinate to ensure the effective execution regionally
- Work with Medical team and other cross functions to create and develop the marketing materials including evidence-based messages, clinical tools, product slides, handbook, etc
- Prepare realistic & achievable objectives, strategies, tactics plan and sales forecast for the responsible product
- Understand and Implement the brand strategies of the assigned products based on market size, opportunities and competition shares in the industry, build the brand image
- Direct the product promotion and growth initiatives to attain increasing of market share
- Work with other function management team to ensure the cross functional alignment of product strategies
- Design training programs target to consistently upgrade sales team's professionalism in personal and group selling of focused products
- Identify the opinion leaders in related area.
- Lead to build and maintain professional relationship with KOLs
- Establish and develop the national expert network to ensure the strong expertise for assigned products
- Develop the loyalty speakers from KOLs
- Determine the financial planning process related to product marketing campaign, customer satisfaction, scientific leadership and new business
- Monitor and control marketing expenses in line with budget on monthly basis
- Modify and manage expenses allocation to regions
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Abbott Shanghai, 中国uMajor Responsibilities/Activities: · Develop Muti-channel (including Retial/EC) Brand plan and tactical plan for Duphalac/other GI brands. · Working closely Retail team and other cross functions to deliver seeding content, campaign implementation to drive brand awareness and co ...
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Brand Manager
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Lilly Shanghai, 中国 全职We're looking for people who are determined to make life better for people around the world. · his Sr. Brand Manager will be able to: · Discover and synthesize competition intelligence and customer insights, and contribute to the development and refinement of brand strategy and i ...
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Henkel Shanghai, 中国At Henkel, you can build on a strong legacy and leading positions in both industrial and consumer businesses to reimagine and improve life every day. If you love challenging the status quo, join our community of over 50,000 pioneers around the globe. Our teams at Henkel Consumer ...
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Coty Shanghai, 中国GLOBAL JOB TEMPLATE · Brand Manager- Fragrance · This is a unique role who can lead marketing and commercial plans for one of Coty's most important markets. · RESPONSIBILITIES · As our Brand Manager identifies business opportunities and works with the multi-functional team to bu ...
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Edrington Shanghai, 中国Position Summary · The Brand Activation Manager specialises to conceive and create exceptional consumer engagement and experience with key target customer groups of The Macallan (core: Michael & Michell and David; prestige: James and Alexander). This enables The Macallan to driv ...
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Hypebeast Shanghai, 中国 全职Hypemaker is an award-winning, full service global creative agency that specializes in all stages of production from research and strategy to ideation and creation. Empowering brands through powerful stories with compelling visuals, Hypemaker's clients encompass a wide range of i ...
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Edgewell Personal Care Brands, LLC Shanghai, 中国Edgewell is a global team of over 6,000 visionaries, doers and makers. Our secret is people, and we have an inspiring and collaborative global force of them. Our portfolio of over 25 brands touches lives in more than 50 countries by making useful things joyful. Together, we reima ...
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Unilever Shanghai, 中国 全职JOB TITLE: Assistant Brand Manager - Comfort · JOB LOCATION: Shanghai · DEPARTMENT: Marketing · Job Responsibilities: · Brand Marketing Plan · Support annual Comfort IBP planning to translate brand vision into communication and activation plan · Develop annual marketing cale ...
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Coty Shanghai, 中国GLOBAL JOB TEMPLATE · Brand Manager- Fragrance · This is a unique role who can lead marketing and commercial plans for one of Coty's most important markets. · RESPONSIBILITIES · As our Brand Manager identifies business opportunities and works with the multi-functional team to bu ...
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Edgewell Personal Care Shanghai, 中国You're ambitious, but you want a career with purpose—we love that. You're up for a challenge and ready to write the next chapter of your career story with a great group of encouraging colleagues. You want to make your mark and let your personality shine. Well, if you're intereste ...
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Henkel Shanghai, 中国At Henkel, you can build on a strong legacy and leading positions in both industrial and consumer businesses to reimagine and improve life every day. If you love challenging the status quo, join our community of over 50,000 pioneers around the globe. Our teams at Henkel Consumer ...
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Unilever Shanghai, 中国 全职Job Responsibilities: · 1.BRANDVISION PLAN (BVP) · Supports the brand building manager in translation of the BVP into the BMP. · MARKETING PLAN · Supports the Brand Marketing Plan development and deployment by: · Assisting in the execution of the integrated activity schedule ensu ...
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Ferrero Shanghai, 中国Job Location: Shanghai · Company description · Ferrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella, Tic Tac, Ferrero Rocher, Raffaello, Kinder Bueno and Kinder Surprise. As the love for our brands continues to grow, so ...
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coty Shanghai, 中国GLOBAL JOB TEMPLATE · Brand Manager- Fragrance · This is a unique role who can lead marketing and commercial plans for one of Coty's most important markets. · RESPONSIBILITIES · As our Brand Manager identifies business opportunities and works with the multi-functional team to bui ...
Senior Brand Manager - Shanghai, 中国 - Abbott Laboratories
描述
uMajor Responsibilities/Activities:
Marketing Planning
Product Management
Professional Relationship
Cost Control & Monitoring
