- Support the Marketing Managers in the development of winning marketing plans and deliver strong execution of the plans for the allocated brand in order to drive brand performance in the market to meet the market's business objectives
- Work with key stakeholders to deliver holistic consumer and shopper campaigns that generate brand commercial success
- Deliver brand growth drivers, in line with the local and global Brand Plan and in collaboration with Global Shopper Marketing and Global Insights & Analytics teams, to support consumer commitment, long-term equity growth and medium-term P&L performance
- Collaborate closely with Agencies and manage agency use to develop activity programmes to deliver the annual marketing plan across the full marketing mix, ensuring flawless on-time execution
- Adopt and execute the QPR, KPIs setting and M&E process to ensure effectiveness and efficiency of allocated marketing budget
- Manage A&P budgets, expenses and invoices for all activities to ensure accurate, up to date records.
- Be continuously alert to market changes, issues and opportunities, evaluate & recommend solutions and implement agreed changes to plans in order to optimise return
- Be the champion of sourcing consumer and customer insights around your brand
- Monitor and evaluate brand performance and competitive activity, providing regular updates to the local leadership team and Global Brand Team and making key recommendations that keep the brand on its planned value growth trajectory.
- Ensure zero compliance breaches and follow global compliance & anti-corruption regulation
- 5 years+ Brand/consumer marketing experience.
- Educated to degree level or equivalent, in a marketing business or related subject
- Experience of events planning/implementation; Expertise in social media & KOL management.
- Good command of written and spoken English
- Strong AD/ PR/ Event agency experience of planning/ implementation preferable
- Spirits/ FMCG industry knowledge and experience preferable
- Has a confident and proactive approach, consistently reliable in delivery
- Can be work individual and self-motivate
- Positive team player, doer, and can attend on details.
- Self-reliant and has the interpersonal skills to interact at all levels of the business
- 我们提供有竞争力的薪酬和福利,旨在促进员工的经济福利,包括奖金计划。
- 我们的员工享受优厚的假期待遇。
- 补充医疗保险,包括住院津贴和年度身体健康体检。
- 由本土法定养老金政策提供。
- 我们的员工援助计划为从医疗、财务和法律到家庭和家庭问题的日常事务提供实际、公正的支持。
- 公司产品津贴,让您和您的亲朋好友可以享受我们来自于不同产品组合的神奇体验。
- 每位员工每年都有机会申请捐赠资金,用于他们筹集资金、自愿投入时间或个人捐赠的慈善机构。
- 学习资源能帮助你成为最好的自己。
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描述
职位介绍
Strengthen brand equities to achieve responsible brand(s) through comprehensive and effective execution & management of the Advertising & Promotions (A&P) programs, marketing campaigns, activities for the respective brand to meet the market's business objectives.
主要职责
理想候选人
Essential:
Desirable:
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