- Min. Bachelor's Degree in Economics or Marketing
- 4-5 years of experience in Marketing
- Expertise in FMCG and Brand Marketing, with a strong emphasis on Strategic Marketing
- Understanding of different markets and cultures
- Excellent PC command (Excel, PowerPoint)
- Fluency in English and Italian proficiency
- Familiarity with SAP Architecture is a plus
-
Brand Manager
发现在: Talent CN S2 - 2天前
Abbott Shanghai, 中国uMajor Responsibilities/Activities: · Develop Muti-channel (including Retial/EC) Brand plan and tactical plan for Duphalac/other GI brands. · Working closely Retail team and other cross functions to deliver seeding content, campaign implementation to drive brand awareness and co ...
-
Brand Manager
发现在: Talent CN S2 - 1天前
Dyson Shanghai, 中国 全职Job Description · You will lead EC category team, working closely with global/local X-function to craft portfolio growth strategy, take lead of disruptive NPDs launch & design & implement seasonal consumer campaign · Purifier/non-purifier portfolio management: · Lead overall p ...
-
Brand Manager
发现在: beBee S2 CN - 3天前
Abbott Laboratories Shanghai, 中国 OTHERuMajor Responsibilities/Activities: · Marketing Planning · Develop Muti-channel (including Retial/EC) Brand plan and tactical plan for Duphalac/other GI brands. · Working closely Retail team and other cross functions to deliver seeding content, campaign implementation to drive br ...
-
品牌管理经理 Product Brand Manager
发现在: beBee S2 CN - 15分钟前
Straumann Shanghai, 中国 全职· 角色的主要目的Main Purpose of the Role: · 负责管理集团品牌(产品线),从规划到执行的整个品牌线生命周期,以支持组织战略和目标。分析集团品牌定位和消费者洞察。将品牌元素转化为计划和上市战略。 · 主要工作职责Key Responsibilities · 1 达成当年财务指标 · 1)达成所辖产品线的终端销售指标,利润率指标,重点客户销售指标 · 2)所辖产品线中国区预测达到不缺货,慢销滞销产品占比符合公司要求 · 3)管理相应市场活动费用和样品费用不超预算 · 2 清晰制定所辖产品和术式的开发推广策略 · 1)制定清晰的产 ...
-
Brand Activation Manager
发现在: Talent CN S2 - 4天前
Edrington Shanghai, 中国Position Summary · The Brand Activation Manager specialises to conceive and create exceptional consumer engagement and experience with key target customer groups of The Macallan (core: Michael & Michell and David; prestige: James and Alexander). This enables The Macallan to driv ...
-
Brand Manager for Fragrance
发现在: Talent CN S2 - 6天前
Coty Shanghai, 中国GLOBAL JOB TEMPLATE · Brand Manager- Fragrance · This is a unique role who can lead marketing and commercial plans for one of Coty's most important markets. · RESPONSIBILITIES · As our Brand Manager identifies business opportunities and works with the multi-functional team to bu ...
-
Brand Manager for Fragrance
发现在: Talent CN S2 - 5天前
Coty Shanghai, 中国GLOBAL JOB TEMPLATE · Brand Manager- Fragrance · This is a unique role who can lead marketing and commercial plans for one of Coty's most important markets. · RESPONSIBILITIES · As our Brand Manager identifies business opportunities and works with the multi-functional team to bu ...
-
Senior Brand Manager
发现在: Talent CN S2 - 5天前
Abbott Shanghai, 中国uMajor Responsibilities/Activities: · Conduct joint field calls with sales team to provide assistance, analyze customer needs, market trends and competitive information · Create and develop marketing words, programs, and tools that are targeted to the achievement of plan sales a ...
-
Brand Manager for Fragrance
发现在: Talent CN S2 - 5天前
coty Shanghai, 中国GLOBAL JOB TEMPLATE · Brand Manager- Fragrance · This is a unique role who can lead marketing and commercial plans for one of Coty's most important markets. · RESPONSIBILITIES · As our Brand Manager identifies business opportunities and works with the multi-functional team to bui ...
-
Senior Brand Manager
发现在: beBee S2 CN - 1天前
Abbott Laboratories Shanghai, 中国 OTHERuMajor Responsibilities/Activities: · Marketing Planning · Conduct joint field calls with sales team to provide assistance, analyze customer needs, market trends and competitive information · Create and develop marketing words, programs, and tools that are targeted to the achieve ...
-
Manager, Brand Management, VALORANT
发现在: Talent CN S2 - 2天前
Riot Games Shanghai, 中国Responsibilities: · Starting from insights, determining data informed objectives with trackable outcomes that contribute to the meaningful growth of the game via publishing efforts. · Work closely with Global Publishing and Tencent to define publishing vision/objectives, craft b ...
-
Manager, Brand Management, VALORANT
发现在: beBee S2 CN - 2天前
Riot Games Shanghai, 中国Brand Management at Riot centers around our players and their experiences. Our philosophy is to make it better and proudful to be a player: Brand at Riot exists to ensure player trust, making alignment with players on values we bring, inspire fandom and provide meaningful experie ...
-
Intern, Brand Management, Focused Service Brands, GCM
发现在: beBee S2 CN - 3天前
Hilton Shanghai, 中国 TEMPORARYWith thousands of hotels in over 100 countries and territories, Hilton offers countless opportunities to delight. From an open door to a welcoming smile and an exceptional experience, we offer the millions of travellers who stay with us every year a welcome they will never forget ...
-
Senior Manager Brand Finance
发现在: Talent CN S2 - 3天前
Adidas Shanghai, 中国 全职Purpose & Overall Relevance for the Organization: · The Brand Finance Team partners with the adidas Brand team to set and achieve tactical and strategic financial targets, while driving financial analysis to support fact-based decision making. · The objective of the adidas Brand ...
-
Brand Manager, Injectable Aesthetics
发现在: Talent CN S2 - 1天前
Galderma Shanghai, 中国 全职Description · To create and maximize value and potential for designated Brand in professional channel by developing, planning and implementing marketing strategy and promotional tactics that aligned with the Brand Strategy to achieve targeted sales growth and market share growth ...
-
Assistant Brand Manager for Gucci
发现在: Talent CN S2 - 5天前
coty Shanghai, 中国GLOBAL JOB TEMPLATE · Assistant Brand Manager-Gucci Make Up · This is a unique role who can lead marketing and commercial plans for one of Coty's most important markets. · RESPONSIBILITIES · As our Assistant Brand Manager Gucci is to drive the color business development through p ...
-
Assistant Brand Manager for Adidas
发现在: Talent CN S2 - 4天前
Coty Shanghai, 中国GLOBAL JOB TEMPLATE · Assistant Brand Manager-Adidas · This is a unique role with a genuine opportunity to make an impact. · RESPONSIBILITIES · As our Assistant Brand Manager Adidas, you will support Adidas MKT. · Your main focus : · Product Marketing: 70% · Conduct insightfu ...
-
Senior Brand Marketing Manager
发现在: beBee S2 CN - 1天前
Electronic Arts Shanghai, 中国The future of entertainment is interactive, and our Brand Marketing team plays an important role in this future by building content, culture, and community around our brands. We empower audiences to Play, Create, Watch, and Connect across our amazing franchises and experiences, i ...
-
Senior Global Brand manager
发现在: Talent CN S2 - 2天前
Unilever Shanghai, 中国 全职TITLE: Senior Global Brand manager – Dove Hair Care · Job Context & Purpose · This position entails working on one of Unilever's most iconic global brands – Dove. Specifically, Dove Hair is one of the largest and most strategic brands for B&W. · In the last 10 years, Dove Hair ...
-
Assistant Brand Manager, Lightweight
发现在: Talent CN S2 - 2天前
Dyson Shanghai, 中国 全职Job Description · As ABM, you will work closely with you line manager, to initiate and implement category strategy in the collaboration with global/local X-function to take lead of our biz · NPD project management: · You will work together with line mgr for NPD project in term ...
Senior Brand Manager - Shanghai, 中国 - Ferrero
描述
Job Location: Shanghai
Company description
Ferrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella, Tic Tac, Ferrero Rocher, Raffaello, Kinder Bueno and Kinder Surprise. As the love for our brands continues to grow, so too does our global reach. Represented in more than 50 countries, with products sold in more than 170, the Ferrero Group is loved by generations around the world. The secret to our global success? 38,767 dedicated employees who celebrate care and quality to craft a business, careers and brands we are proud of. Join us, and you could be one of them.
Diversity Statement
Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.
About the Role:
If you love our brands and products and understand the mission of bringing joy and indulgence to our consumers, this role can interest you As a Brand Manager, you will significantly contribute to growing market share and competitively positioning our brands. You will be developing strategies for Brand(s) by developing and implementing ideas and projects. You will aim high and achieve goals together with your team.
Main Responsibilities:
STRATEGY:
• Providing insights to define the key role in defining the brand targets, sales mix, net sales, gross margin and marketing contribution as well as volumes and sales value budget. Participating in preparing key strategic plans defining volumes, P&L, activity plan.
• Managing advertising, promotion, research and market analysis costs
• Giving direction on positioning in comparison with competitors' actions
• Verifying former price lists and evaluating the right product mix
• New product development (NPD) strategy development
• Driving innovation through new product and strategy development
COMMUNICATION & MEDIA:
• Developing the advertising strategy and managing creative agencies
• Monitoring the outputs related to the brand plans and participation in the definition of the promotion strategy
• Supervising material development activities (e.g. execution of packaging development and new packaging / labeling projects)
• Conventional and digital media mix planning and follow-up
RESEARCH & EXPERIMENTATION:
• Analyzing results and data of tests, calculating KPIs and proposing actions
• Participating in proposal, implementation (e.g. briefs) and follow-up of strategic and operational improvement projects
TEAM MANAGEMENT:
• Recruiting, managing, motivating, coaching and developing your own team
COLLABORATION WITH:
Sales Force, Trade Marketing, Head of Media Planning, Region Marketing Manager Category
Who we are looking for:
How to be successful in the role and at Ferrero:
Consumers, quality and care are at the heart of everything we do. So, to be successful at Ferrero, you'll need to be just as consumer and product centric as we are - dedicated to crafting brilliant results for consumers around the world.
You will develop innovative strategies and insights thanks to an open mind and a thorough understanding of Ferrero products. Defining the brand vision that drives trusted and meaningful brands will also depend on working in a dynamic and flexible environment, intense focus on goals and a proactive approach. Employee contribution and engagement at Ferrero is individual, team and organization based, so you should have the ability to work independently as well as manage your team and stakeholders.
