Assistant Brand Manager - Shanghai, 中国 - Unilever

    Unilever
    Unilever Shanghai, 中国

    发现在: Talent CN S2 - 1周前

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    全职
    描述

    JOB TITLE: Assistant Brand Manager - Comfort
    JOB LOCATION: Shanghai
    DEPARTMENT: Marketing

    Job Responsibilities:

    Brand Marketing Plan

  • Support annual Comfort IBP planning to translate brand vision into communication and activation plan
  • Develop annual marketing calendar on EC (incl. ALI/JD/PDD etc.), leverage brand marketing resource to create mega campaigns and drive offtake
  • Develop Comfort always-on brand social seeding strategy (incl. Douyin/Redbook etc.), drive seeding effectiveness from planning, execution to post-tracking

    • EC Business development

  • Lead Brand EC monthly building block planning and tracking
  • Lead monthly brand business review & monitor competitors' performance with defend actions
  • Build B2C launch plan for innovations and deliver sales target in business case

    • Job Requirements:

  • Bachelor's degree above with at least 2+ years relevant marketing experience, FMCG preferred.
  • Solid understanding of EC ecosystem and key customers (Ali, JD, Super,PDD), social seeding experience preferred.
  • Strategic thinking and business acumen
  • Strong growth mindset and result driven with strong resilience and commitment to work
  • Fluent in Written and Spoken English