- Develop and implement comprehensive paid media strategies aligned with the organization's marketing objectives and target audience. Identify key performance indicators (KPIs) and metrics to measure the success of paid media campaigns from a regional perspective through to a Sales Market.
- Stay updated on the latest paid media trends, advertising platforms, and industry best practices to drive innovation and competitiveness.
- Create and present detailed media plans, including targeting strategies, budget breakdowns, and timeline for campaign implementation.
- Collaborate with marketing and controlling teams to allocate the paid media budget effectively across different campaigns and channels based on performance and expected return on investment (ROI).
- Utilize data analytics and performance insights to optimize media plans, and targeting parameters. Continuously monitor campaign performance and adjust strategies to improve ROI working closely with the Global Buying Hub.
- Work closely with PR team to maximise PR initiatives and partnerships in the region.
- Prepare regular performance reports and analysis, providing key insights to stakeholders and presenting actionable recommendations for campaign improvements.
- Gather and collect creative feedback to ensure strong creative material. This should be done in collaboration with the Insight & Analytics team.
- Bachelor's degree in Marketing, Advertising, Business, or a related field. A relevant post-graduate degree or certifications are advantageous.
- Proven experience (typically 5+ years) in paid media planning and digital advertising.
- Strong understanding how to influence Brand KPI's and the means to achieve a shif in consumer mindset.
- Strong understanding of various paid media channels and platforms, including Google Ads, Facebook Ads Manager, LinkedIn Ads, and other programmatic buying platforms.
- Experience with media planning tools and analytics platforms to analyze and optimize campaign performance.
- Analytical mindset and proficiency in data analysis to make data-driven decisions.
- Leadership skills to manage a team effectively and foster a collaborative work environment.
- Excellent communication and presentation skills to convey media plans and performance reports to stakeholders.
- Ability to work in a fast-paced environment, manage multiple projects, and meet tight deadlines.
- Detail-oriented with the ability to manage multiple projects and deadlines.
- Brand and customer marketing.
- Experience in developing marketing plans across all paid channels.
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描述
Job Description
As the Paid Media Lead you will be responsible for developing and executing the paid media strategy for the Region.
Create a data-driven paid media strategy with your media agency to maximize marketing budget and regional growth, driven by global guidelines.
You will work closely with Customer Activaiton & Marketing teams to ensure successful campaign implementation, optimization, and performance measurement across various paid media channels.
Paid Media Strategy
Media Plan Development & Execution
Campaign Reporting
Qualifications
Additional Information
If you feel that your experience, skills, and ambitions are a match, send us your application as sooner as possible. We are looking to have a mix of people that work in a way that optimizes our decision making, team performance and ultimately helps us reflect, respect, and relate to our colleagues and customers.
This is a permanent position based in Shanghai.
