- Develop and implement paid media strategies tailored to the Chinese market across platforms sunch as Baidu, WeChat, Douying, The Red and other digital advertising platforms to maximize Hilton performance.
- Conduct keyword research, audience targeting and ad format on different platforms to optimize hotel revenue and ROI.
- Monitor and analyze campaign performance data to make data-driven decisions and optimizations.
- Works with key stakeholders, agencies and departments in Global Online, structuring the resources and activities of the department/project so objectives are accomplished.
- Disseminates, organizes and communicates assignments and projects within the department/project team.
- Innovates, constantly seeks to place Hilton activities within GCM at the forefront of online marketing via technological enhancements & improvements in process.
- Manages third party relationships; identifies required vendors, negotiates and monitors quality and cost of services.
- Owns paid channel activities within GCM, and seeks to drive optimal channel performance & revenue growth.
- Stay informed on industry trends, best practices, and new technologies in digital advertising in China.
- Operates within established budgetary parameters
- Five (5) years of experience in digital marketing roles in Greater China.
- Substantial experience in digital agency performance management or working experiences with digital agencies
- Effective communication skills, with the ability to clearly and concisely express ideas both verbally and in writing.
- Ability to analyse website performance data (i.e. financial, statistical and/or performance).
- Strong problem solving skills
- Strong project management skills, including the ability to manage details through to completion and ensure project deadlines are met.
- Working knowledge of Microsoft Excel.
- Understand of principles and practical application of driving engagement and awareness of websites.
- Expert knowledge of Google AdWords & DoubleClick. Good understanding of web site tracking systems, and experience in using at least one such major system such as Adobe.
- Existing relationships with major media owners & search engines within GCM.
- Advance understanding of all online channels, such as paid search, online display advertising, affiliates, SEO. Proven record of planning, managing & optimizing paid search/online activity to budget and revenue targets
- Fluent in English & Mandarin
Preferred Qualifications
· Extensive knowledge of integrated marketing strategy or digital marketing experience and eCommerce experience. · Extensive experience reviewing data, manipulating data, and developing insights · Experienced presenting findings (story-telling) to internal and/or external customers and provide strategic recommendations. · Extensive managerial experience
What will it be like to work for Hilton?
Hilton is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For nearly a century, Hilton has offered business and leisure travelers the finest in accommodations, service, amenities and value. Hilton is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands. Our vision "to fill the earth with the light and warmth of hospitality" unites us as a team to create remarkable hospitality experiences around the world every day. And, our amazing Team Members are at the heart of it all -
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Manager, Digital Paid Media-GCM - Shanghai, 中国 - Hilton
描述
The Manager, Digital Paid Media - GCM with Hilton will be responsible for planning, implementing, and optimizing paid media campaigns across various digital channels to drive traffic, leads, and conversions for our clients. All Hilton paid channel requirements within GCM including hotel level are the responsibility of this role.
What will I be doing?
What are we looking for?
The success in this role will demonstrate itself through the following attributes and skills:
Required Qualifications
