- We are in search of a seasoned Public Relations (PR) professional in Shanghai to lead and facilitate our PR and media efforts in China, boosting our business' growing momentum. This role involves crafting and executing a strategic PR plan for the Chinese market, overseeing media relationships, and ensuring media exposure align with our brand. The ideal candidate will have a track record of success in the automotive and/or high-tech industries, showcasing a profound understanding of cutting-edge technology, resilience in challenging situations, and unwavering dedication to achieving results. Comfort in collaborating with local business/R&D teams and integrating into a global marketing and communications team to achieve broad objectives is essential.
- Enhance our share of voice in China by launching, organizing, and leading PR and communication initiatives, in close collaboration with our local and global colleagues.
- Play a key role within the global marketing and communications team, offering insights into our activities and those of our partners and competitors.
- Maintain and elevate our brand image in China, engaging with all key audiences through traditional and digital platforms.
- Spot relevant social and industry trends and media editorial angles, pitching our narratives for meaningful and impactful coverage.
- Regularly foster and expand media relations for ongoing and adaptable exposure opportunities, both proactively and reactively.
- Develop connections with selected KOLs and KOCs, managing social media collaborations from conception to implementation.
- Collaborate with internal stakeholders, including but not limited to leadership, business and engineering teams, parallel functional departments, on story development, strategic initiatives, and content execution.
- Formulate strong collaborations with our main customers to support successful joint marketing and communications efforts.
- Manage PR and digital agency partners to drive a steady cadence of earned media engagements and develop key performance indicators.
- 8-15 years of experience in public relations, corporate communications, marketing communications, or media.
- A minimum of 3-5 years in a managerial role, possessing the ability to effectively supervise and inspire within an organization or manage multiple vendors towards achieving set objectives on time.
- A vast network and established relationships with media in the hi-tech, automotive, semiconductor, general, financial and business sectors, and TV channels.
- Up-to-date with the latest social media tactics, with practical experience in collaborating with KOLs, KOCs, and other influencers.
- Adept at crafting and conveying corporate and technological narratives with strong storytelling capabilities.
- Background knowledge and experience in autonomous driving, automotive technology, electronics, or semiconductors is highly advantageous.
- Bachelor and above degree from accredited institution. · Fluency in Mandarin and English, in both written and verbal usages.
- Effective at multitasking, comfortable working under pressure and meeting deadlines.
- Willingness to travel domestically and adapt to a flexible schedule.
- Open to candidates with pure agency background. Mobileye changes the way we drive, from preventing accidents to semi and fully autonomous vehicles. If you are an excellent, bright, hands-on person with a passion to make a difference come to lead the revolution
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Public Relations - Shanghai, 中国 - Communications and Media Relations
描述
The position
Mobileye leads the mobility revolution with its autonomous driving and driver-assist technologies to improve transportation safety and access worldwide. For two decades, Mobileye has developed world-renowned expertise in AI, computer vision, and mapping. Led by founder Prof. Amnon Shashua, Mobileye combines the experience of a thriving tech company with the hands-on spirit of a start-up, driven by its mission to transform how we travel.The Position:
Responsibilities:
Candidate Qualifications:
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