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    PR Region East - Shanghai, 中国 - Mercedes-Benz

    Mercedes-Benz
    Mercedes-Benz Shanghai, 中国

    发现在: Talent CN S2 - 1周前

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    描述

    Tätigkeitsbereich:
    Marketing / Vertrieb / KommunikationFachabteilung:PC Business, AS and Regional Com

    & Issue MgmtGesellschaft:

    Beijing Mercedes-Benz Sales Service Co

    , LtdStandort:

    Mercedes-Benz Sales Service Co

    , Ltd, BeijingStartdatum:


    sofortVeröffentlichungsdatum:4Stellennummer:
    BEINZ Join usAufgaben


    Objective of job:

    • EV related Media Relationship Management and day-to-day media liaison & service
    • Manage the day-to-day BEV related sensitive topics at retail level
    • Day-to-day PR Fleet Management
    • Assist to plan/execute/support PR initiatives and events in the region

    Task description:

    • Explore and manage the relationship with local EV media/KOLs in RE through day-to-day media service & liaison;
    • Manage the day-to-day BEV related sensitive topics at retail level
    in

    Region East:

    • Scan and identify the sensitive case/topic with potential media risk on daily basis;
    • Risk evaluation and escalation with relevant stakeholders if necessary, incl. retail partner, CRM, legal, etc.
    • Take proper PR measures and collaborate with retail partners and other internal business team to deescalate the sensitive case on media/social platforms;
    • Day-to-day PR

    Fleet Management:
    Steer PR agency to well manage the PR fleet resources in the region and generate PR coverage upon regional business needs;


    • Assist to plan/execute/support PR initiatives and events in

    Region East:

    • Create and sustain the communication momentum of BEV products in the regional markets based on the consistent communication messages with the nation yet with tailormade local approaches;
    • Deliver the highquality result on the regional PR initiatives and activities, including regional media workshop, regional head profiling, etc.
    • Supervise and cooperate with event/communication agency and third parties on PR event/campaign execution
    • Report preparation and development;
    • Support the team in project concept development and related procedure completion
    Qualifikationen
    Bachelor degree or above, preferably with major in English Language, Journalism and Communication;
    5+ years of relevant PR/Journalism experience. Auto industry and retail industry is preferred;
    Familiar with media landscape in Region East – both digital and traditional, with extensive experience on media communications, in particular on critical topic handling;
    Familiar with auto industry and retail business;
    Strong administrative and organization skills, with the ability to thrive in a fast-paced and complex environment;
    Supportive, inspiring and motivational team player with a strong desire to learn and improve his/her-self
    BenefitsMit­arbeiter EventsFlexible Arbeits­zeit möglichHybrides Arbeiten möglichGesund­heits­maß­nahmenMobilitäts­angeboteMit­arbeiter­rabatte möglich

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