Director, Focused Service Brand Management, Greater China - Shanghai, 中国 - Hilton

描述

With thousands of hotels in over 100 countries and territories, Hilton offers countless opportunities to delight. From an open door to a welcoming smile and an exceptional experience, we offer the millions of travellers who stay with us every year a welcome they will never forget. In addition to our flagship brand, Hilton Hotels & Resorts, the family of brands includes Waldorf Astoria, LXR, Conrad, Canopy, Curio Collection, DoubleTree, Hilton Garden Inn, Hampton and many others.

If you appreciate the impact global travel can have on the world, you may be just the person we are looking for to work as a Hilton Team Member. Because it's with Hilton where we never forget the reason we're here: to delight our guests, Team Members, and owners alike.

Position Statement

Reporting into the Senior Director, Brand Management, Suites & Focused Service Brand Management APAC, this position is responsible for day-to-day support in delivering on our brand strategy and priorities for Hilton Garden Inn in Greater China & Mongolia, Hong Kong, Macau, and Taiwan. This includes creating and maintaining differentiation across the brands within Hilton and amongst the competitors through clear positioning, deploying meaningful and locally relevant product and service initiatives and standards that reinforce and reflect the brand personality, managing the innovation cycle of our prototypes and programmatic elements, ensuring long-term brand equity through system management, and supporting enterprise unit distribution strategies.

What will I be doing?

The Director, Brand Management Hilton Garden Inn GCM is responsible for:

Setting Strategy

• Director-level thought leadership and strategic support of the Senior Director, Suites & Focused Service Brand Management APAC and of our key
strategic priorities, projects, and initiatives.

• Ability to think strategically at the enterprise level, with the know-how to deliver at the category, brand, regional, and property level.

• Take an entrepreneurial and creative approach to developing new, innovative ideas that will stretch the organization and push the boundaries within
the industry and region to drive brand awareness, preference, and brand love.

Executing for Results

• Deliver competitive, locally relevant products and services aligned with the focused service space as demanded by owners and guests alike. Conduct
or collaborate on all activities needed to grow the brand, including research, prototype and design development or optimization, F&B programming and
brand personality localization.

• Lead, manage, and assist with enterprise and brand initiatives designed to enhance the on-property customer experience and drive programs and
products that foster a commercial culture across all aspects of the business while adhering to owner friendly economics.

• Work with various enterprise stakeholders to drive innovation, improve integration, increase automation, and develop, create, and implement
successful and measurable programs to assist in growing revenue, driving loyalty, improving service culture, delivering on our Customer Promise,
increasing profitability, and executing brand and enterprise objectives within all operating models.

• Develop and maintain guides for brand programs and initiatives for successful implementation by hotel teams.

• Conduct cost-benefit analysis for brand standards and programs to ensure they drive guest experience and positive owner returns.

• Work closely with the Development Team to ensure a pragmatic approach to new deals while balancing a growth mindset with long-term brand equity and
support with presentations and pitches.

• Work closely with Communications Team on brand launches, FAM trips, press releases, and brand promotional content.

• Collaborate with HSM on procurement strategies for the Suites and Focused Service Category including product categorization, design packages,
program compliance, purchasing platform, etc.

• Create and maintain impactful regional brand storytelling materials for various purposes and stakeholders including prospective and current owners,
General Managers, internal audiences, media, etc.

• Monitor holistic brand health and liaise across the enterprise to develop strategies and tactics for trending portfolio opportunities.

• Work with enterprise partners to establish development, operational, and performance reporting standardization and manage the brand's quarterly
business review cycle.

Relationships and Influence

• Ability to build positive relationships both internally and externally; navigate and influence decision makers in a highly matrixed environment;
establish and grow strong partnerships and build consensus with diverse, cross-functional collaborators globally.

• Develop strong, positive working relationships with the VPs Ops/Areas Leaders, as well as owners, owner representatives, and General Managers to
gather feedback, address concerns, and cultivate enthusiasm for brands and support of initiatives. Lead quarterly Brand Connect Calls and GM Panels.

• Capable of representing the brands and someone who promotes and builds excitement for the Focused Service category to a broad range of external and
internal stakeholders to include owners, guests, and colleagues.

Direct Reports: None

What are we looking for?

The success in this role will demonstrate itself through the following attributes and skills:

• Demonstrates strong emotional intelligence and excellent communication skills, both written and verbal

• Innate strength to build and maintain positive and productive relationships at all levels of an organization

• Highly organized with ability to prioritize

• Strong time management skills and ability to work independently in a fast paced and agile environment

• Ability to listen, gather critical information, identify opportunities, and problem solve

• Data-driven decision-maker, with an ability to thrive in both strategic and tactical environments.

• Comfortable dealing with ambiguous situations, in setting expectations, and using influence to achieve desired outcomes

• Collaborative team player, politically savvy, and great at building relationships across all levels of the business and with external high-ranking
executives

• Ability to write reports, develop and deliver impactful presentations

• Strong project and change management skills with ability to assist with multiple projects at a time

• Working knowledge of Microsoft Office 365 and a demonstrated aptitude for learning new systems

• Absolute discretion and confidentiality regarding sensitive information

To fulfill this role successfully, you should demonstrate the following minimum qualifications:

• Minimum Education: BA/BS/Bachelor's Degree

• Minimum Years of Management Experience: 5 years

• Management Experience (type): Executive Committee experience (General Manager, AGM, Director of Sales, Revenue Management, or similar organizational
role).

• Licenses or Certificates Required: N

• Ability to travel domestically and globally as required, approximately 50%

• Language: English and Chinese (reading, writing, listening, speaking, interpretation and translation)

What will it be like to work for Hilton?

Hilton is the leading global hospitality company, spanning the lodging sector from legendary luxury hotels and resorts to extended-stay suites and mid-priced hotels. For nearly a century, Hilton has offered business and leisure travelers the finest in accommodations, service, amenities and value. Hilton is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands. Our vision to fill the earth with the light and warmth of hospitality unites us as a team to create remarkable hospitality experiences around the world every day. And, our amazing Team Members are at the heart of it all