Senior Manager Marketing - Shanghai, 中国 - Hilton

Hilton Shanghai, 中国

发现在: beBee S2 CN - 6小时前

OTHER

描述

The Senior Manager will be responsible for driving increased market share and revenue through focused hotel-level activity.

This role will ensure hotels have adequate online presence and visibility to drive online channel performance. This includes overseeing the performance of hotel digital direct channels, retailing management and social media, as well as facilitating connections between hotels and enterprise or area activities. The role will also provide hotels with comprehensive guidelines and best practices across various subjects and topics, with a focus on activities that generate revenue.

The Senior Manager needs to assist hotels in improving work efficiency, developing & controlling content quality from the perspective of hotel needs to drive more traffic to Hilton digital direct channels and further enhance the conversion rates.

This role will seek out and recommend use of technologies and platform for test-and-learn applications to drive competitive advantage, revenue, and plan ROI.

He/she will be responsible for creating efficient processes that will support hotels and market needs, as well as leading Omni channel projects that benefit the enterprise and different departments across Regional Marketing & eCommerce.

What will I be doing?

You will be responsible for delivering the tactical execution of Marketing & eCommerce Consulting programs and initiatives, which support and drive transactions for Hilton digital direct channels in GCM.

Responsibilities include but are not limited to:

· Lead and develop content creation process for hotels, to enhance the overall experience of Hilton's branded digital outlets

· General tactical support of SEO initiatives such as keyword research and recommendations, developing meta titles and descriptions, and optimizing for local search

· Lead incremental projects that support team goals, from operational to innovation

· Building enterprise knowledge and leveraging Marketing & eCommerce Consulting best practices

· Managing intake of hotel-level requests via phone and email including appropriate dispositioning and assigning to appropriate resource while also resolving basic inquiries across GCM hotels and ownership groups.

· Develop a plan and strategy to ensure Hilton branded hotels are best represented on third party sites such as OTA's

· Support all new opening hotels in GCM

· Provide insight to performance by channel, geography and hotel level

· Build a day-to-day workflow to create efficiency across the estate

What are we looking for?

An Senior Manager Marketing & eCommerce Consulting serving Hilton Brands is always working on behalf of our Guests and working with other Team Members. To successfully fill this role, you should maintain the attitude, behaviors, skills, and values that follow:

Required Skills and Experience:

· Strategic planning ability

· Project Management skills

· Effective communication, collaboration & presentation skills

· Solid experience in project management

· Strong people and/or stakeholder management experience (Stakeholders include Directors and VP leaders)

· Experienced in strategically developing and executing marketing strategy plans

· Marketing & eCommerce expertise

· Analysis and reporting experience at regional and hotel level

· Lead and develop content creation process for hotels

· Experience in developing, leading, and planning a strategy to optimize brand presence on third party sites

· Proficiency with MS Office Suite.

Preferred Skills and Experience:

· Extensive experience in project management experience.

· Strong people management experience.

· Extensive experience in strategically developing and executing marketing strategy plans

· Extensive digital marketing experience

· Proficiency with MS Office Suite.

· Experience working in the Hospitality and/or travel industry.

What will it be like to work for Hilton?

Hilton is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For nearly a century, Hilton has offered business and leisure travelers the finest in accommodations, service, amenities and value. Hilton is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands. Our vision "to fill the earth with the light and warmth of hospitality" unites us as a team to create remarkable hospitality experiences around the world every day. And, our amazing Team Members are at the heart of it all

Modernization Product Marketing Manager

发现在: Talent CN S2 - 6天前

KONE Shanghai, 中国 À temps plein

岗位职责: · 收集和分析改造产品市场和客户需求,根据分析和进一步的理解,有序安排并追踪产品需求开发按质按时完成; · 协助产品发布与培训,包括产品资料,卖点梳理和价值主张; · 跟踪收集改造产品信息和竞争对手情况,定期输出竞品分析; · 计算和梳理产品TP,并能给出有建设性的建议; · 支持销售和重点项目在投标阶段,帮助传递通力优势;收集和分析丢标项目,并输出建议; · 基于市场,客户和前线反馈,协助推进产品竞争力提升; · 协助组织新产品验证,和系统的追踪在此过程中的问题,并协助有关产品改进; · 协助产品表现分析和追踪,反馈分析和建议。 · 岗位 ...
Manager Marketing

发现在: Talent CN S2 - 2天前

Kardex Shanghai, 中国全职

Kardex China is seeking an Experienced local MarCom leader with a profound background in Marketing & Communication, the Chinese market, preferably with a good network in the logistics industry. The candidate brings the local MarCom performance to the next level and guides & steer ...
Manager, Marketing

发现在: beBee S2 CN - 6小时前

Hilton Shanghai, 中国 OTHER

The Marketing and eCommerce Manager will be responsible for driving increased market share and revenue through focused hotel-level activity. · As a specialist, this role will ensure hotels have adequate online presence and visibility to drive online channel performance as well as ...
Marketing Manager

发现在: beBee S2 CN - 3天前

Novartis Shanghai, 中国全职

Summary · -Local Brand Managers OR global / regional / local sub-function specialists within a specific marketing sub-function. -Define product strategy in agreement with local management and global marketing department, and implement supporting tactical plans/projects. · About t ...
Marketing Manager

发现在: Talent CN S2 - 5天前

INEOS Shanghai, 中国全职

INEOS Automotive – Grenadier – Built On Purpose · Story so far · Since Sir Jim Ratcliffe announced Project Grenadier in 2017, our team at INEOS Automotive has grown rapidly. From a start-up to the scaled business we are now, we've hit some huge milestones along the way. Despite ...
Marketing Manager

发现在: Talent CN S2 - 5天前

Freudenberg Shanghai, 中国全职

Empowering people, creating technology. · Responsibilities: · Conducts leadership tasks, e.g. hiring, performance management, people development including day-to-day coaching, staffing... · Lead and conduct market investigation data collection. · Generate and manage informati ...
Marketing Manager

发现在: Talent CN S2 - 2天前

Danaher Shanghai, 中国全职

Proactively acquires a deep understanding of the external environment (healthcare system, policies and reforms) to anticipate future trends and formulates a strategic view of market, competition and products erosion in short term and long term · Localize and define life cycle ma ...
Marketing Manager

发现在: beBee S2 CN - 1天前

Danaher Shanghai, 中国全职

Proactively acquires a deep understanding of the external environment (healthcare system, policies and reforms) to anticipate future trends and formulates a strategic view of market, competition and products erosion in short term and long term · Localize and define life cycle man ...
Marketing Manager

发现在: Talent CN S2 - 10小时前

Roche Shanghai, 中国全职

The Position · You will be heavily focused on creating clinical utilities value and clinical utilities messaging on strategic panels and identifying qualified opportunities for Roche Professional product lines. You will be responsible to work closely with product managers, super ...
Marketing Manager- Shanghai

发现在: Talent CN S2 - 10小时前

Artefact Shanghai, 中国

Job description: · The Marketing Manager is responsible for creating and implementing a year-round Marketing program that helps build up the Artefact brand, drive maximum exposure and recognition within the China Data and Digital Marketing space, and support in driving new busine ...
Vertical Marketing Manager

发现在: beBee S2 CN - 4天前

Thermo Fisher Scientific Shanghai, 中国 OTHER

Job Description · Strategic Vertical Marketing Manager, Academic & Industrial · Key Responsibilities: · Track the market dynamic including policy, regulations, funding, investments etc. to understand the market trend and the linkage/impact with Thermo Fisher business. · Analyze a ...
Digital Marketing Manager

发现在: Talent CN S2 - 2天前

Hyatt Corporation Shanghai, 中国全职

Digital Marketing Manager - Alila Shanghai · Alila Alila Shanghai CN ShanghaiMarketingDepartment Head/ManagerFull-timeReq ID: SHA003478 Summary · You will be responsible for the efficient running of the department in line with Hyatt Hotels Corporation's Corporate Strategic Pr ...
Market Development Manager

发现在: beBee S2 CN - 1天前

Danaher Shanghai, 中国全职

GCRF: P4 - Marketing Multifunction/General (same as Yaonan) · Position Scope · Serve as initiative leader for Biopharma at platform level. Provide opportunities for Danaher Life Science to bring together cross-opco offerings and deploy key initiatives to win in this market. This ...
Global Marketing Manager

发现在: Talent CN S2 - 10小时前

Ashland Shanghai, 中国全职

Ash (China) Holding Co.Global Marketing Manager Skin & Hair · Are you the kind of person that is always thinking, sketching, seeking, and adjusting? Who needs to understand how things work and then figure out how they can work better? Are you a passionate, tenacious, solver who l ...
Go-to-market Manager

发现在: Talent CN S2 - 3天前

Microsoft Shanghai, 中国全职

Overview · Are you passionate about creating compelling product stories that resonate with customers and drive business growth? Do you have a vision for how Copilot and AI can transform? Do you have a track record of delivering high-performing results and fostering a culture of ...
Market Access Manager

发现在: Talent CN S2 - 1天前

Galderma Shanghai, 中国全职

Description · Be responsible for understanding the business needs of a cross functional organization, building and promoting successfully Institutional Stakeholder Value Propositions coming from one or more Business Units in close partnership with BU/Department Heads by providin ...
Market Strategy Manager

发现在: Talent CN S2 - 10小时前

Henkel Shanghai, 中国

At Henkel, you can build on a strong legacy and leading positions in both industrial and consumer businesses to reimagine and improve life every day. If you love challenging the status quo, join our community of over 50,000 pioneers around the globe. Our teams at Henkel Adhesive ...
Vertical Marketing Manager

发现在: Talent CN S2 - 10小时前

Thermo Fisher Scientific Shanghai, 中国全职

: Track the market dynamic including policy, regulations, funding, investments etc. to understand the market trend and the linkage/impact with Thermo Fisher business. · Analyze and report out market, driven, application trends as well as workflow opportunities in Academic and I ...
Technical Marketing Manager

发现在: Talent CN S2 - 4天前

INVISTA Shanghai, 中国

What You Will Do · Closely cooperate with commercial team, operations, and customers to provide high quality technical support, product trainings, sales kits in Asia. · Identify and prioritize key opportunities for existing products through customer engaging and competition prod ...
Associate Manager, Customer Marketing

发现在: Talent CN S2 - 5天前

SC Johnson Professional Shanghai, 中国全职

This role is responsible for the administrative and operational management of the Category Customer Marketing Team deployed for the Greater China Cluster. Partner with Marketing and Sales in the timely execution of category specific platform driven commercialization and Base / Ex ...