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Assistant Digital Marketing Manager, Fintech - Shanghai, 中国 - HSBC
描述
We are currently seeking an experienced professional to join our team.
In this role, you will:
1. Develop a digital marketing customer acquisition plan to expand the touchpoint traffic and marketing audience of HSBC's digital media channels
2. Familiar with various domestic digital media channels, proficient in customer acquisition strategies of online performance marketing, ensuring a seamless user experience in the online customer acquisition process and continuously optimizing the customer acquisition conversion path.
3. Be able to expand strategic digital partners across industries and design diverse customer acquisition models such as membership marketing cooperation, brand zones, etc., to continuously acquire high-quality potential customers. Through in-depth cooperation with digital strategic partners, we can achieve mutual benefit and win-win results.
4. Monitor, optimize and report on the effectiveness of digital marketing customer acquisition activities. Regularly optimize marketing campaigns based on tracking results and measure paid media launch performance to achieve business goals.
RequirementsTo be successful in the role, you should meet the following requirements:
Education: Business/Advertising degree
Proven experience in driving traffic to digital channels and performance marketing campaigns. Professional experience (3 years)
Applicants with experience in the financial services industry are preferred
Solid experience in performance marketing data analysis
Experience managing external advertising agencies
Experience managing paid media budgets
Data-driven thinking and strong statistical skills
Good negotiation and communication skills both with external partners and within the organization.