- Lead the development of comprehensive marketing strategies based on the Global Framework that align with the company's overall business objectives. Identify key target audiences and segments and develop marketing plans to reach and engage them effectively.
- Depending on regional strategy and direction, develop marketing strategies that align with the long-term direction. Develop out the strategy to support the growth and opportunities, with the lens of the Relationship Phases.
- Collaborate with the insights team on market research and analysis to identify market trends, consumer preferences, and competitive landscape.
- Use data-driven insights to inform marketing strategies and make data-informed decisions.
- Lead and drive the marketing planning for the Region, in collaboration with the Omni Sales Team across owned, earned and paid.
- Create a comprehensive customer plan for the Region and Sales Markets that encompasses all stages of the consumer relationship phases, from attracting new customers through to developing our most valuable customers. This plan should consider all customer touchpoints and be designed to maximize customer engagement and satisfaction.
- Oversee the planning and execution of marketing campaigns across owned, earned and paid. Ensuring that campaigns are well-coordinated across the team and deliver consistent brand messaging.
- Oversee the overall media budget, in collaboration with the Paid Media Lead, allocating effectively to different campaigns and activities.
- Establish KPIs for marketing initiatives and monitor campaign performance. Analyze results, identify areas of improvement, and provide regular reports.
- Work closely with the Omni Sales Team departments to align marketing efforts with overall business goals, fostering and being a role model for a collaborative approach.
- Collaborate with PR, Insights and Content Operations teams to drive overall results for the CA&M unit.
- Lead and mentor the team, providing guidance and support to team members. Encourage professional development and foster a positive work culture.
- You will lead a team of experts in various areas, such as paid media, owned media, performance media, loyalty, and key city program management. Your role is at the center of customer planning, and you are responsible for achieving results, based on set KPIs.
- To be a role model you will need to demonstrate a strong media background, the ability to balance branding and performance considerations, and the expertise to set goals and implement tactics for success in paid and owned media, as well as ensuring customer growth through the loyalty/membership program.
- Bachelor's degree in Marketing, Business Administration, or a related field. An advanced degree or relevant certifications are advantageous.
- Proven experience (typically 5+ years) in marketing, with a focus on marketing strategy and planning.
- Strong analytical skills and ability to translate data into actionable marketing strategies.
- Experience in developing and executing successful marketing campaigns across various channels.
- Proficiency in marketing analytics, market research, and budget management.
- Excellent communication and presentation skills to effectively communicate marketing plans and results to stakeholders.
- Strategic thinking and the ability to align marketing efforts with broader business goals.
- Leadership skills to effectively manage a team, promote a positive work environment, and foster collaboration.
- Detail-oriented with the ability to manage multiple projects and deadlines.
- Experience in creating and maintaining strong working relationships with people from different business functions.
- Brand and customer marketing.
- Experience in developing marketing plans across across all channels - traditional/digital.
- Experience with loyalty progamme management.
- Meriting competence within digital/tech and omni ways of working.
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Strategy & Planning Manager - Shanghai, 中国 - H&M Group
描述
Job Description
As the Strategy & Planning Manager, you will be responsible for overseeing the development and execution of strategic marketing plans in the Region.
Your role is critical in driving the success of CA&M by ensuring that all marketing activities align with the company's objectives and contribute to its growth and profitability, in adherence to the global strategy and framework, putting your knowledge of brand, media, channel planning and loyalty programme management into action.
You will collaborate with cross-functional teams, analyse market trends, and leverage consumer & customer insights to create data-driven marketing plans that deliver impactful results across the Region.
Marketing Strategy Development
Marketing Planning
Cross-Functional Collaboration
Team Management
Qualifications
Additional Information
If you feel that your experience, skills, and ambitions are a match, send us your application as sooner as possible. We are looking to have a mix of people that work in a way that optimizes our decision making, team performance and ultimately helps us reflect, respect, and relate to our colleagues and customers.
This is a permanent position based in Shanghai.
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