- Bachelor's Degree in Marketing or a related field
- At least 3 years work experience in branding / marketing, preferably with within the hospitality/F&B field
- Exemplary writing and editing skills
- Proficiency in key digital competencies including SEO, Adobe/Google Analytics, and social media channels
- Proven track record in managing and executing multiple initiatives, end to end integrated 360 campaigns
- Excellent interpersonal, communication, and time management skills
- Driven, innovative and highly adaptable
- A passion for food and beverage and curious about flavors, cultures, and new experiences in this space
- Experience in Adobe Experience Cloud an advantage (AEM, Target, Campaign, Analytics, Workfront)
- Experience in deriving creative/content insights from data and recommend actionable creative optimization based on results
- Design content marketing strategies with the aim of developing engaging content to attract and retain customers
- Prepare content marketing plan and manage supporting editorial calendar and budget
- Own GC content digital merchandising calendar - support area/cross continent teams to create/modify content on their merchandising calendars, highlight in seasonal/festive content in Greater China (destinations, relevant offers, new openings, etc.)
- Orchestrate all content creation efforts including managing external partners (creative agencies, writers, and photographers) to produce high quality content
- Manage A/B testing efforts to optimize creative, messaging and content strategies in partnership with teams across areas/disciplines
- Utilize marketing technology tools to help define A/B testing objectives and KPI's, continuous optimization based on data and insights (i.e Adobe Analytics, CreativeX)
- Optimize content considering SEO and Google Analytics
- Partner with other marketing disciplines including media, PR, and loyalty to publish and promote content across various channels
- Work across different teams (areas, brand, F&B, loyalty, etc.) on content creation, ensure to employ best practices on regional toolkits according to relevant platforms
- Monitor performance and analyze key metrics to inform future efforts
- Stay up to date on marketing trends, competitive landscape, and new digital channels and technologies
- As needed, support the Marketing team on priority initiatives in line with the overall marketing plan and goals
- Adaptability - Maintains performance level under pressure or when experiencing changes or challenges in the workplace.
- Communication - Conveys information and ideas to others in a convincing and engaging manner through a variety of methods.
- Problem Solving and Decision Making - Identifies and understands issues, problems, and opportunities; obtains and compares information from different sources to draw conclusions, develops and evaluates alternatives and solutions, solves problems, and chooses a course of action.
- Professional Demeanor - Exhibits behavioral styles that convey confidence and command respect from others; makes a good first impression and represents the company in alignment with its values.
- Building and Contributing to Teams - Participates as a member of a team to move toward the completion of common goals while fostering cohesion and collaboration among team members.
- Driving for Results - Sets high standards of performance for self and/or others; assumes responsibility for work objectives; initiates, focuses, and monitors the efforts of self and/or others toward the accomplishment goals; proactively takes action and goes beyond what is required.
- Planning and Organizing - Gathers information and resources required to set a plan of action for self and/or others; prioritizes and arranges work requirements to accomplish goals and ensure work is completed.
- Coworker Relationships - Interacts with others in a way that builds openness, trust, and confidence in the pursuit of organizational goals and lasting relationships.
- Customer Relationships - Develops and sustains relationships based on an understanding of customer/stakeholder needs and actions consistent with the company's service standards.
- Global Mindset - Supports employees and business partners with diverse styles, abilities, motivations, and/or cultural perspectives; utilizes differences to drive innovation, engagement and enhance business results; and ensures employees are given the opportunity to contribute to their full potential.
- Talent Management - Provides support and feedback to help individuals develop and strengthen skills and abilities needed to accomplish work objectives.
- Applied Learning - Seeks and makes the most of learning opportunities to improve performance of self and/or others.
- Business Acumen - Understands and utilizes business information to manage everyday operations and generate innovative solutions to approach business and administrative challenges.
- Technical Acumen - Understands and utilizes professional skills and knowledge in a specific functional area to conduct and manage everyday business operations and generate innovative solutions to approach function-specific work challenges.
- Basic Competencies - Fundamental competencies required for accomplishing basic work activities.
- Basic Computer Skills - Uses basic computer hardware and software (e.g., personal computers, word processing software, Internet browsers, etc.).
- Mathematical Reasoning - Adds, subtracts, multiplies, or divides quickly, correctly, and in a way that allows one to solve work-related issues.
- Oral Comprehension - Listens to and understands information and ideas presented through spoken words and sentences.
- Reading Comprehension - Understands written sentences and paragraphs in work related documents.
- Writing - Communicates effectively in writing as appropriate for the needs of the audience.
-
Philips Shanghai, 中国 全职Job Title · Senior Content Marketing OfficerJob Description · PRINCIPAL ACCOUNTABILITIES · Responsible for content and customer engagement activations, utilize communication efficiency towards consumer to enhance brand preference. · Managing and monitoring content performance and ...
-
Philips Shanghai, 中国 Paid WorkPRINCIPAL ACCOUNTABILITIES · Responsible for content and customer engagement activations, utilize communication efficiency towards consumer to enhance brand preference. · Managing and monitoring content performance and outcome of emerging channel campaigns, eg: Tiktok, Little Re ...
-
Thermo Fisher Scientific Shanghai, 中国 全职: Manage the operation of our social content platform to proactively engage customers through content marketing, nurturing, and generating demand. · Generate sales tools that support our sales team in effectively communicating the benefits of Thermo Fisher Total Solutions. · De ...
-
Cadence Design Systems, Inc. Shanghai, 中国 全职Description · This role will be responsible for the project management and implementation of tactical marketing initiatives for the company. · -Marketing Content Production · Implement content development plan by working with cross function and internal teams. · Communicate with ...
-
ThermoFisher Scientific Shanghai, 中国 Paid WorkJob Description · Description · We are seeking a highly skilled and motivated Marketing Communication Specialist to join our team. In this role, you will be responsible for developing and delivering customer engagement and sales enablement programs that will enhance our customer ...
-
Edrington Shanghai, 中国Position Summary · The Creative & Content Manager will be responsible for building the content strategy and create targeted and locally relevant content for the brand across social, media and digital platforms, with the overarching objective to build the luxury brand equity and ...
-
Social Manager
6天前
Philips Shanghai, 中国 全职Job Title · Social ManagerJob Description · In this role, you have the opportunity to · Build a high growth business that will help improve the lives of millions of people in China, while advancing Philips digital transformation journey in Health Technology. · You are responsible ...
-
市场部实习生
5天前
GRUNDFOS Shanghai, 中国 全职What is the job about? · Cooperate with marketing team to support on various marketing activities support and social media content creation, to enhance Grundfos's exposure on social media platforms and improve digital customer experience. · Your main responsibilities: · Socia ...
-
AVIAREPS Shanghai, 中国 全职Your Mission: · Develop editorial and visual content on Chinese social media (WeChat, Weibo) · Design content calendars, strategy and execution plans · Run engagement and incentive driven campaigns on social media · Recommend new ideas to clients to upgrade their digital experie ...
-
Kering (Shanghai) Watches and Jewelry Limited Shanghai, 中国 全职Description · Responsibilities: · Create Campaigns and Assets in line with the brand platform that maintain and emphasize the singularity of Boucheron · Answers the need of internal teams: Content, Insights, Media, Social, CRM, Website, Marketing, PR, Store Design, E-commerce · ...
-
Audiokinetic Shanghai, 中国 全职Join our team and experience Audiokinetic · This role requires excellent communication and collaboration skills, as well as the ability to be resourceful and solutions oriented. You will work with cross‐functional teams and be part of a global marketing team, while reporting to A ...
-
Audiokinetic Shanghai, 中国 全职Join our team and experience Audiokinetic · This role requires excellent communication and collaboration skills, as well as the ability to be resourceful and solutions oriented. You will work with cross‐functional teams and be part of a global marketing team, while reporting to A ...
-
ABB Shanghai, 中国 OTHERCommunication Specialist · Take your next career step at ABB with a global team that is energizing the transformation of society and industry to achieve a more productive, sustainable future. · At ABB, we have the clear goal of driving diversity and inclusion across all dimension ...
-
Third Bridge Shanghai, 中国 全职Job Description · Position Overview · We are recruiting an Associate Sub-editor for our Editorial team to support the growth of Forum and Community content products. This role is based in Shanghai. · Forum is a world-leading archive of high-quality expert interviews, providing ...
-
Red Bull Shanghai, 中国 全职, PermanentCompany Description · This role is responsible for proactively leading all aspects of programming, communications, creator marketing. At this stage, content development and production management only to a certain extent. She/he works closely with the line manager to strategically ...
-
Sr Social
1周前
Amazon Information Service (Beijing) Co., Ltd. (Shanghai Branch) Shanghai, 中国 全职Amazon Ads helps brands design ad experiences that delight customers and deliver meaningful results. With 300+ million worldwide active customer accounts, and first-party insights based on shopping, streaming and browsing signals, brands can craft relevant campaigns that enhance ...
-
Allegro MicroSystems Shanghai, 中国 全职The Allegro team is passionate about providing intelligent solutions that move the world toward a safer and more sustainable future. With more than 30 years of experience developing advanced semiconductor technology, innovation with purpose touches every aspect of our business. F ...
-
Mindbody Shanghai, 中国 全职About the role · Oversee the growth marketing strategy in mainland China, responsible for the overall user growth of the business. · Manage a small team but with marketing full functions, including paid ads, KOL/KOCs, social content, lifecycle, and CX. · Hit acquisition and conv ...
-
Bosch Shanghai, 中国 全职Job Description · 1. Develop the content training courses for aftermarket service · 2. Develop, iterate and update training materials. · 3. Develop, iterate and update online training courses. · 4. Implement training: Conduct Train-the-Trainer (TTT) training for courses collabora ...
-
Business Intern
6天前
abrdn Shanghai, 中国 兼职Job Description · Job Description: · To assist Head of China in client events, market activities and content distribution. Coordinating with internal and external stakeholders. · To collect market information including but not limited to news, new regulations, market data, and t ...
Manager, Content Marketing GC - Shanghai, 中国 - Marriott International
描述
Job NumberJob Category Sales & Marketing
Location Shanghai Operations, 9/F Tower B One ITC, Shanghai, Shanghai, China VIEW ON MAP
Schedule Full-Time
Located Remotely? N
Relocation? N
Position Type Management
JOB SUMMARY
This role is responsible for managing the content marketing operations, and the overall success of content marketing initiatives in GC. He or she will guide the content marketing strategy, facilitate ongoing content planning, manage day-to-day content creation, editing and promotion, and report on the results of each content marketing initiative. Working as part of the GC Marketing team, this role will effectively require a strong candidate who can work across geographies and functions including Brand, F&B operations, digital, loyalty, PR and manage multiple projects.
The job location will be in Hong Kong or Shanghai.
CANDIDATE PROFILE
REQUIREMENTS
KEY RESPONSIBILITIES
Leadership
Marriott International is the world's largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed. Be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you.
 Watches and Jewelry Limited&v=024){kind=logo}
 Co., Ltd. (Shanghai Branch)&v=024){kind=logo}
