- Responsible for content and customer engagement activations, utilize communication efficiency towards consumer to enhance brand preference.
- Managing and monitoring content performance and outcome of emerging channel campaigns, eg: Tiktok, Little Red Book, etc., drive content insights and learnings for the continuous improvement
- Drive the directions of content platform execution with analytical mindset, to achieve both content and business target.
- Deliver creatives and content corresponding to consumer& product insights. Identify content success metrics for different campaign objectives.
- Explore content best practices and use cases.
- Work closely with PH marketing teams including brand, media, e-commerce, insights etc. and relevant agency partners.
- Bachelor's degrees.
- 3+ years' experience in digital marketing functions/ agencies/ top tier media platforms.
- Experienced in top tier content& commerce platforms (i.e. bytedance), deep understanding of platform operation& algorithm, as well as methodology of consumer transactions route all the way from content reach, engagement, and to conversion in the end.
- Spirit of collaboration.
- Communication skills in both Mandarin and English.
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Senior Content Marketing Officer - Shanghai, 中国 - Philips
描述
Job Title
Senior Content Marketing OfficerJob Description
PRINCIPAL ACCOUNTABILITIES
JOB REQUIREMENTS
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