- Responsible for strategies and plans for content and customer engagement activitions, utilize communication efficiency towards consumer to enhance brand preference.
- Managing and monitoring performance and business outcome of emerging channel campaigns, eg: Tiktok, Little Red Book, etc., drive content insights and learnings for the continuous improvement
- Drive the directions of content platform execution with analytical mindset, to achieve both content and business target.
- Deliver creatives and content corresponding to consumer& product insights. Identify content success metrics for different campaign objectives.
- Explore content best practices and use cases.
- Strong mindset of business and consumer growth.
- Work closely with PH marketing teams including brand, media, e-commerce, insights etc. and relevant agency partners.
- Bachelor's degrees.
- 6- 8+ years' experience in digital marketing functions/ agencies/ top tier media platforms.
- Experienced in top tier content& commerce platforms ( bytedance), deep understanding of platform operation& algorithm, as well as methodology of consumer transactions route all the way from content reach, engagement, and to conversion in the end.
- Strong business driven content& creative sense, knowing how to synergize with business insights.
- Keen consumer insights and a deep understanding of brand marketing and channel promotion. Experienced in performance strategies and activites.
- Spirit of collaboration.
- Strong communication skills in both Mandarine and English.
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Social Manager - Shanghai, 中国 - Philips
描述
Job Title
Social ManagerJob Description
In this role, you have the opportunity to
Build a high growth business that will help improve the lives of millions of people in China, while advancing Philips digital transformation journey in Health Technology.
You are responsible for
You are a part of
You will report to Philips contents & engagement leader and collaborate with many other teams including Brand Marketing, Media, EC, Insights team etc.,.
To succeed in this role, you'll need a customer-first attitude and the following
Why should you join Philips?
Working at Philips is more than a job. It's a calling to create a healthier society through meaningful work, focused on
innovative, customer-first health technology solutions. Help us improve the health and well-being of billions of people, every year. Ultimately creating a career that no one could have planned for. Even you.
Visit our careers website to explore what it's like working at Philips, read stories from our employee blog, find information about our recruitment process and answers to some frequently asked questions.
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