- Responsible for content and customer engagement activations, utilize communication efficiency towards consumer to enhance brand preference.
- Managing and monitoring content performance and outcome of emerging channel campaigns, eg: Tiktok, Little Red Book, etc., drive content insights and learnings for the continuous improvement
- Drive the directions of content platform execution with analytical mindset, to achieve both content and business target.
- Deliver creatives and content corresponding to consumer& product insights. Identify content success metrics for different campaign objectives.
- Explore content best practices and use cases.
- Work closely with PH marketing teams including brand, media, e-commerce, insights etc. and relevant agency partners.
- Bachelor's degrees.
- 3+ years' experience in digital marketing functions/ agencies/ top tier media platforms.
- Experienced in top tier content& commerce platforms (i.e. bytedance), deep understanding of platform operation& algorithm, as well as methodology of consumer transactions route all the way from content reach, engagement, and to conversion in the end.
- Spirit of collaboration.
- Communication skills in both Mandarin and English.
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Philips Shanghai, 中国 全职Job Title · Senior Marketing OfficerJob Description · Job title: · One sentence description of role · Your role: · • The greater impact of this role. · • Detail elements of the team and stakeholders for this role. · • What are the professional and personal opportunities for dev ...
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Philips Shanghai, 中国 全职Job Title · Senior Content Marketing OfficerJob Description · PRINCIPAL ACCOUNTABILITIES · Responsible for content and customer engagement activations, utilize communication efficiency towards consumer to enhance brand preference. · Managing and monitoring content performance and ...
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Gensler Shanghai, 中国 全职Your Role · The Regional Marketing Director (RMD) will provide strategic input, pursuit leadership, and general business development acumen. The RMD partners with the leaders of our region, offices, and practice areas to drive the firm's growth and recognition in the region. ...
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Poltrona Frau Shanghai, 中国Position purpose · The Retail Marketing Manager will play a Brand Ambassador role in assisting and liaising with Cassina HQ in Italy and the Cassina APAC team in the implementation of an effective go to market strategy (product presentation, promotions and merchandising in retai ...
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Senior Content Marketing Officer - Shanghai, 中国 - Philips
描述
PRINCIPAL ACCOUNTABILITIES
JOB REQUIREMENTS
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