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    Senior Brand Manager - Shanghai, 中国 - Abbott

    Abbott
    Abbott Shanghai, 中国

    发现在: Talent CN S2 - 1周前

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    描述

    uMajor Responsibilities/Activities:

  • Conduct joint field calls with sales team to provide assistance, analyze customer needs, market trends and competitive information
  • Create and develop marketing words, programs, and tools that are targeted to the achievement of plan sales and margin goals
  • Complete preliminary and final marketing portfolio planning and budget, consult and coordinate to ensure the effective execution regionally
  • Work with Medical team and other cross functions to create and develop the marketing materials including evidence-based messages, clinical tools, product slides, handbook, etc
  • Prepare realistic & achievable objectives, strategies, tactics plan and sales forecast for the responsible product
  • Understand and Implement the brand strategies of the assigned products based on market size, opportunities and competition shares in the industry, build the brand image
  • Direct the product promotion and growth initiatives to attain increasing of market share
  • Work with other function management team to ensure the cross functional alignment of product strategies
  • Design training programs target to consistently upgrade sales team's professionalism in personal and group selling of focused products
  • Identify the opinion leaders in related area.
  • Lead to build and maintain professional relationship with KOLs
  • Establish and develop the national expert network to ensure the strong expertise for assigned products
  • Develop the loyalty speakers from KOLs
  • Determine the financial planning process related to product marketing campaign, customer satisfaction, scientific leadership and new business
  • Monitor and control marketing expenses in line with budget on monthly basis
  • Modify and manage expenses allocation to regions

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