- Architect high-impact marketing campaigns and lead the creation of high-quality esports marketing assets that improve and encourage viewership, (re)acquisition, engagement, retention and evangelism of our games and content
- Partner with the Franchise Brand team to lead the development of go-to-market strategy and multi-channel, global marketing execution for EA Football esports in Asia
- Develop trusted relationships with agencies, production and vendor partners
- Author campaign briefs, track beat readiness and partner with global and regional marketing teams to activate campaign beats
- Lead Brand milestone deliverables (long range roadmap, brand experience guide, business brief, player needs analysis) and presentations.
- 7+ years of experience in brand development, campaign strategy, or product marketing
- Experience taking a product or service from consumer insight, to ideation, to market
- Gather and interpret data, and distill meaningful insights
- Galvanize partners with diverse teams, at all levels
- Excel in a matrixed environment
- Experience in brand building, marketing, campaign management or growth in entertainment, sports, Esports, video games or relevant industry sector
- Expert level knowledge in the sport and culture of Football and the EAFC Franchise and speak the language of our fans in the region
-
Modernization Product Marketing Manager
发现在: Talent CN S2 - 5天前
KONE Shanghai, 中国 À temps plein岗位职责: · 收集和分析改造产品市场和客户需求,根据分析和进一步的理解,有序安排并追踪产品需求开发按质按时完成; · 协助产品发布与培训,包括产品资料,卖点梳理和价值主张; · 跟踪收集改造产品信息和竞争对手情况,定期输出竞品分析; · 计算和梳理产品TP,并能给出有建设性的建议; · 支持销售和重点项目在投标阶段,帮助传递通力优势;收集和分析丢标项目,并输出建议; · 基于市场,客户和前线反馈,协助推进产品竞争力提升; · 协助组织新产品验证,和系统的追踪在此过程中的问题,并协助有关产品改进; · 协助产品表现分析和追踪,反馈分析和建议。 · 岗位 ...
-
Marketing Manager
发现在: beBee S2 CN - 2天前
Novartis Shanghai, 中国 全职Summary · -Local Brand Managers OR global / regional / local sub-function specialists within a specific marketing sub-function. -Define product strategy in agreement with local management and global marketing department, and implement supporting tactical plans/projects. · About t ...
-
Marketing Manager
发现在: Talent CN S2 - 5天前
INEOS Shanghai, 中国 全职INEOS Automotive – Grenadier – Built On Purpose · Story so far · Since Sir Jim Ratcliffe announced Project Grenadier in 2017, our team at INEOS Automotive has grown rapidly. From a start-up to the scaled business we are now, we've hit some huge milestones along the way. Despite ...
-
Marketing Manager
发现在: Talent CN S2 - 4天前
Freudenberg Shanghai, 中国 全职Empowering people, creating technology. · Responsibilities: · Conducts leadership tasks, e.g. hiring, performance management, people development including day-to-day coaching, staffing... · Lead and conduct market investigation data collection. · Generate and manage informati ...
-
Manager Marketing
发现在: Talent CN S2 - 2天前
Kardex Shanghai, 中国 全职Kardex China is seeking an Experienced local MarCom leader with a profound background in Marketing & Communication, the Chinese market, preferably with a good network in the logistics industry. The candidate brings the local MarCom performance to the next level and guides & steer ...
-
Marketing Manager
发现在: Talent CN S2 - 1天前
Danaher Shanghai, 中国 全职Proactively acquires a deep understanding of the external environment (healthcare system, policies and reforms) to anticipate future trends and formulates a strategic view of market, competition and products erosion in short term and long term · Localize and define life cycle ma ...
-
Marketing Manager
发现在: beBee S2 CN - 1天前
Danaher Shanghai, 中国 全职Proactively acquires a deep understanding of the external environment (healthcare system, policies and reforms) to anticipate future trends and formulates a strategic view of market, competition and products erosion in short term and long term · Localize and define life cycle man ...
-
Vertical Marketing Manager
发现在: beBee S2 CN - 3天前
Thermo Fisher Scientific Shanghai, 中国 OTHERJob Description · Strategic Vertical Marketing Manager, Academic & Industrial · Key Responsibilities: · Track the market dynamic including policy, regulations, funding, investments etc. to understand the market trend and the linkage/impact with Thermo Fisher business. · Analyze a ...
-
Digital Marketing Manager
发现在: Talent CN S2 - 1天前
Hyatt Corporation Shanghai, 中国 全职Digital Marketing Manager - Alila Shanghai · Alila Alila Shanghai CN ShanghaiMarketingDepartment Head/ManagerFull-timeReq ID: SHA003478 Summary · You will be responsible for the efficient running of the department in line with Hyatt Hotels Corporation's Corporate Strategic Pr ...
-
Market Access Manager
发现在: Talent CN S2 - 22小时前
Galderma Shanghai, 中国 全职Description · Be responsible for understanding the business needs of a cross functional organization, building and promoting successfully Institutional Stakeholder Value Propositions coming from one or more Business Units in close partnership with BU/Department Heads by providin ...
-
Manager, Market Development
发现在: Talent CN S2 - 6天前
Shure Incorporated Shanghai, 中国Overview · Reporting to Sales Manager, China, the incumbent identifies, evaluates and prioritizes market leads and opportunities. Plans programs and participates in field events to support sales growth for Company products in targeted market segments. Provides training to DC (Di ...
-
Market Development Manager
发现在: beBee S2 CN - 18小时前
Danaher Shanghai, 中国 全职GCRF: P4 - Marketing Multifunction/General (same as Yaonan) · Position Scope · Serve as initiative leader for Biopharma at platform level. Provide opportunities for Danaher Life Science to bring together cross-opco offerings and deploy key initiatives to win in this market. This ...
-
Go-to-market Manager
发现在: Talent CN S2 - 2天前
Microsoft Shanghai, 中国 全职Overview · Are you passionate about creating compelling product stories that resonate with customers and drive business growth? Do you have a vision for how Copilot and AI can transform? Do you have a track record of delivering high-performing results and fostering a culture of ...
-
Technical Marketing Manager
发现在: Talent CN S2 - 6天前
NVIDIA Shanghai, 中国 全职We are looking for a Technical Marketing Manager to join the automotive team. You will be the technical product expert to promote automotive SoCs, with broad exposure to NVIDIA's customers and ecosystem. Working at the intersection of business and technology, you will join a coll ...
-
Technical Marketing Manager
发现在: Talent CN S2 - 3天前
INVISTA Shanghai, 中国What You Will Do · Closely cooperate with commercial team, operations, and customers to provide high quality technical support, product trainings, sales kits in Asia. · Identify and prioritize key opportunities for existing products through customer engaging and competition prod ...
-
Trade Marketing Manager, Central
发现在: Talent CN S2 - 5天前
Edrington Shanghai, 中国Position Summary · Reporting to the National Trade Marketing Manager, the Trade Marketing Manager, Central & East region is responsible for executing Edrington's trade marketing initiatives through the effective delivery of key brand activations that are relevant to the relevant ...
-
Associate Manager, Customer Marketing
发现在: Talent CN S2 - 4天前
SC Johnson Professional Shanghai, 中国 全职This role is responsible for the administrative and operational management of the Category Customer Marketing Team deployed for the Greater China Cluster. Partner with Marketing and Sales in the timely execution of category specific platform driven commercialization and Base / Ex ...
-
Manager, Marketing, Logistics, China
发现在: Talent CN S2 - 2天前
Mapletree Shanghai, 中国Manager, Marketing, Logistics, China · Employment Type: Permanent Location: China The Role · This position will be managing leasing activities within the assigned portfolio. · Job Responsibilities · Formulating and implementing strategies to maximise rental and occupancy ...
-
Manager, Marketing, Logistics, China
发现在: beBee S2 CN - 1天前
Mapletree Shanghai, 中国The Role · This position will be managing leasing activities within the assigned portfolio. · Job Responsibilities · Formulating and implementing strategies to maximise rental and occupancy of the properties within the Company's portfolio · Securing new tenancies and liaising wit ...
-
Senior Manager, Growth Marketing
发现在: Talent CN S2 - 4天前
Allegro MicroSystems Shanghai, 中国 全职The Allegro team is passionate about providing intelligent solutions that move the world toward a safer and more sustainable future. With more than 30 years of experience developing advanced semiconductor technology, innovation with purpose touches every aspect of our business. F ...
Senior Brand Marketing Manager - Shanghai, 中国 - Electronic Arts
描述
The future of entertainment is interactive, and our Brand Marketing team plays an important role in this future by building content, culture, and community around our brands. We empower audiences to Play, Create, Watch, and Connect across our amazing franchises and experiences, including The Sims, Madden NFL, EA SPORTS FC, Apex Legends, and Battlefield. We're a multi-functional group, with world-class expertise in building fandoms, driving interactive storytelling, and positioning our franchises at the center of the broader entertainment ecosystem.
We're looking for a Senior Brand Marketing Manager to join EA's Esports Brand team. The Esports Brand team delivers competitive gaming experiences that amplify tentpole brand moments from launches to major live service beats. You will leverage competitive gaming to advance the priorities of our brands across new regions, platforms, audience targets, and game experiences. You will help architect and deliver go-to-market campaigns for FC Pro and related competitive programs in the region, from concept to final marketing execution. You will be an integral part of our Esports Brand Marketing team, reporting to the Director of Esports Brand.
Responsibilities:
Qualifications:
Shanghai的Senior Brand Marketing Manager从业者
-
Dean Owen
Before starting Quimojo, Dean Owen spent over 20 years in Financial Services with roles at major Glo ...