- Develop marketing strategy and brand plan for product line with Marketing Head based on marketing analysis, ensure implementation of tactics such as value+ segment project etc.
- Participate in the market research, e.g., customer pain points, market trend, competitors.
- Coordinate with Marketing Head for new product launch, including launch plan, strategy, global and cross functional communication, timeline management, selling materials, sales motivation, channel promotion, etc.
- Provide marketing support to sales team to ensure sales target achievement and market share gain
- Marketing events preparation and organizing to ensure brand message delivering and high customer satisfaction achieving; ensure cost effective marketing events and programs within budget etc.
- KOL development and maintenance to ensure endorsement of ASP product
- Leads & Funnel Management such as new customer info collection, business opportunities tracking, funnel stage tracking with the sales team to improve win rate.
- Bachelor's Degree, MBA is a plus
- At least 5 year working experiences with at least 3 years in Marketing function or Sales, preferred in medical devices, especially equipment sales
- Good oral and written English ability with CET-6 certificate.
- Proficient in using routine computer software, such as MS Office etc.
- Good data processing ability (Excel or Access) is preferred.
- Willing to travel when required (include weekend).
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Product Manager - Shanghai, 中国 - Fortive
描述
Your Impact
Here's where you'll demonstrate your competencies:
Our Needs
Here's what we'll need from you:
Fortive Corporation Overview
Fortive's essential technology makes the world stronger, safer, and smarter. We accelerate transformation across a broad range of applications including environmental, health and safety compliance, industrial condition monitoring, next-generation product design, and healthcare safety solutions.
We are a global industrial technology innovator with a startup spirit. Our forward-looking companies lead the way in software-powered workflow solutions, data-driven intelligence, AI-powered automation, and other disruptive technologies. We're a force for progress, working alongside our customers and partners to solve challenges on a global scale, from workplace safety in the most demanding conditions to groundbreaking sustainability solutions.
We are a diverse team 18,000 strong, united by a dynamic, inclusive culture and energized by limitless learning and growth. We use the proven Fortive Business System (FBS) to accelerate our positive impact.
At Fortive, we believe in you. We believe in your potential—your ability to learn, grow, and make a difference.
At Fortive, we believe in us. We believe in the power of people working together to solve problems no one could solve alone.
At Fortive, we believe in growth. We're honest about what's working and what isn't, and we never stop improving and innovating.
Fortive: For you, for us, for growth.
Ready to move your career forward? Find out more at
