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Product Manager
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Shanghai

    Product Manager - Shanghai, 中国 - Roche

    Roche
    Roche Shanghai, 中国

    发现在: Talent CN S2 - 6天前

    Roche background
    全职
    描述

    The Position

    Principle Roles & Responsibilities / Accountabilities
    (Major functions of the position)

  • Lead consumer strategy and translate brand strategy to design integrated consumer activation campaigns
  • Develop consumer behavior and decision-making journey and identify key drivers and implement consumer projects to activate public awareness of influenza
  • Drive creative and innovation consumer activation projects
  • Design creative consumer messages and materials to support consumer projects
  • Communicate and collaborate effectively with other brand relevant departments and external partners

    • Education/Qualifications

  • Bachelor above
  • Medical, marketing, preferred

    • Job Required Competencies

  • MNC background prefer
  • Minimum 3-5 years' experience of Marketing
  • Consumer company or relevant Marketing experience preferred,
  • Strong consumer project management capabilities, self-motivated and results-driven
  • Strong execution capability, strong cross-functional communication
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