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Haleon Huangpu, 中国 全职Hello. We're Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we're improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands – including Sensodyne, Panadol, Advil, Voltaren ...
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Haleon Huangpu, 中国 全职主要工作职责 Key Responsibilities: From Insight to Action: · Data To Insight:充分利用内外部数据及洞察报告等资源,发起生意机会的假设,并推动相关假设的研究,总结商业洞察,赋能渠道及品类增长; · Shopper behavior deep understand:与CBIA部门深入合作,参与和协助购物者研究,通过消费者的信息需求、消费行为和购买决策等数据,为品牌产品提供有效的市场分析及营销策略建议 Business analysis and data support: · Initiate ...
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Haleon Huangpu, 中国 全职Hello. We're Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we're improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands – including Sensodyne, Panadol, Advil, Voltaren ...
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HSBC Huangpu, 中国 À durée déterminée - temps pleinWealth and Personal Banking (WPB) · Wealth and Personal Banking is our new global business combining Retail Banking and Wealth Management; and Global Private Banking, to become a global wealth manager with trillion in assets. Our dedicated colleagues serve millions of customers ...
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HSBC Huangpu, 中国 Permanent - temps pleinMarkets & Securities Services (MSS) · Markets & Securities Services enables our corporate and institutional clients to access financial markets and liquidity, unlock investment opportunities, manage risk and transact seamlessly. We do this by bringing together financing solution ...
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HSBC Huangpu, 中国 Permanent - temps pleinChina is a key strategic market for HSBC, representing significant growth potential for the group. To continue to drive a customer-led business and enable accelerated growth, the Pan-China WPB Customer Proposition and Marketing team covering Global Private Banking (GPB), Premier ...
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HSBC Huangpu, 中国 Permanent - temps pleinWealth and Personal Banking (WPB) · Wealth and Personal Banking is our new global business combining Retail Banking and Wealth Management; and Global Private Banking, to become a global wealth manager with trillion in assets. Our dedicated colleagues serve millions of customers ...
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Artefact Huangpu, 中国About Us · Artefact is the next generation end-to-end data service company, with a focus on consulting and marketing, that helps organisations transform data into value and business impact. · Our broad range of data-driven solutions in data consulting and digital marketing are de ...
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HSBC Huangpu, 中国 À durée déterminée - temps pleinThe job holder is expected to be an independent and objective body that reviews, monitors and manages investment asset related projects and/or issues in asset management and asset liability management. · Where appropriate, the job holder shall provide advice to and via the Chief ...
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Haleon Huangpu, 中国 全职Key Accountabilities/Responsibilities 主要工作职责: · Develop in-depth category and market analysis for business growth opportunity identification. · Lead monthly consumption reporting of cross channels, deep dive market share driver / drainers and reasons behind. · Lead data analytic ...
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HSBC Huangpu, 中国 À durée déterminée - temps pleinA Career with HANGSENG-CN · Hang Seng is committed to service excellence. Our people are our most important asset and play a vital role in our efforts to continually enhance our performance for customers and provide best-in-class products and services. We seek to attract high-ca ...
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Artefact Huangpu, 中国Who we are · Artefact is a new generation of a data service provider, specialising in data consulting and data-driven digital marketing, dedicated to transforming data into business impact across the entire value chain of organisations. We are proud to say we're enjoying skyrocke ...
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Inv PE
6天前
HSBC Huangpu, 中国 À durée déterminée - temps pleinWealth and Personal Banking (WPB) · Wealth and Personal Banking is our new global business combining Retail Banking and Wealth Management; and Global Private Banking, to become a global wealth manager with trillion in assets. Our dedicated colleagues serve millions of customers ...
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HSBC Huangpu, 中国 Permanent - temps pleinDigital Business Services (DBS) · HSBC Digital Business Services is a pivotal part of the Group, providing essential operational and technical support to our global businesses and helping improve customer service and efficiency. We combine global expertise and technology to help ...
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HSBC Huangpu, 中国 Permanent - temps pleinChina Management Office (CMO) · The China Management Office (CMO) is assisting CEO, DECO and the broader China executive team in entity management oversight, to support for our Branch Managers to aid in meeting the challenges posed by an increasingly complex operating environmen ...
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HSBC Huangpu, 中国 À durée déterminée - temps pleinThis is a key business development role focused on building relationships with the corporate clients of Commercial Markets and Banking and Global Banking & Markets (CMB/GBM) as well as select third party intermediaries, with the objective of offering INSH's insurance products and ...
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Artefact Huangpu, 中国tl;dr · Your role is to design, put in place and optimize digital campaigns on various platforms and publishers. · Marketing is both a global and a very localized industry, our working language is English and the local language of the office. A third language is a plus · The team ...
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HSBC Huangpu, 中国 Permanent - temps pleinJob Description · The Senior Strategic Sourcing Manager will develop and execute category and supply base strategies and sourcing projects in assigned categories to deliver defined country annual targets by driving competitive advantage for the HSBC business through cost savings ...
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HSBC Huangpu, 中国 Permanent - temps pleinGlobal Trade and Receivables Finance (GTRF) · HSBC Global Trade and Receivables Finance is committed to helping companies of all sizes from every part of the world grow their business across borders. Offering a comprehensive range of forward-thinking supply chain and traditional ...
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HSBC Huangpu, 中国 À durée déterminée - temps pleinThe individual in this role will be responsible for defining our digital ecosystem including: integration with WeChat and other 3rd parties, wealth management and reward app, mobile payments, PFM and other features.Features might stretch beyond core banking services and extend in ...
Ecommerce Marketing Manager - Huangpu, 中国 - Haleon
描述
PURPOSEDevelop EC Consumer plan, acquire, engage with consumers to drive EC business &consumer assets growth.Develop & Manage EC Paid media/content planning and strategy via analytics & insightgeneration.Grow & Optimize E-commerce in-site Paid Traffic to maximize purchase as well as helpNew product incubation, and manage ROI efficiency.Manage EC in-site brand communication and NPD/Customer campaign (S level, bigwindow), well collaborate with brand/digital/media team via strong DigiEcom hands onexperiences, business acumen and influence skill.E-commerce Traffic/Analytics Intelligence & optimization, co-work with ecommercepartners, including media, digital & analytics team, Data/innovation team from Ali/JD, toproduce & optimize media & content effectiveness, develop best practice and provideguidance to Sales & brand team.ACCOUTABILITYE-commerce Consumer TA Planning, Paid-Media strategy from category multi-brandslevel to Account level, Be accountable for in-site integrated traffic planning for each ECCustomers in monthly base and real-time optimization in daily base, closely work w/Sales team & EC Customer MKT to track/improve in-site media tactics to ensure GMVtarget & ROI.-Lead agency/TP to develop EC in-site Media strategy, Traffic roadmap, SEO strategy& operation plan to best leverage paid media to acquire new users and help bothbusiness impact (GMV, New Product & New FGS incubation)-Produce, develop and Optimize EC in-site creative/communication angle/bannerdesign for dedicated consumer plan to maximize conversion-Work w/ Media Agency, TP & Alibaba/JD to co-create EC consumer targeting modelvia Data bank/DMP/Strategy center for EC in-site precise targeting.-Work closely with marketing brand team & media, e-commerce sales, TP to definecontent strategy/calendar/roadmap tailored for leading e-commerce platforms, drive in-site conversion and maximize synergy-Help drive Innovation Incubation through tailor made consumer plan, Paid mediastrategy collaborated with X-team.-Continuous A/B Test for business insights from targeting, creative, to activation.-Optimize the way of working; develop template/process for creative, efficient, effectivecontent generation, x-functional collaboration and KPI management.Brands EC-Insite Consumer Assets Operation-Lead to establish, manage and improve EC consumer assets model, and provideguidance to Sales.-Collaborate w/ MKT Media team to maximize EC in-site Re-targeting to maximize ECconsumer assets and drive EC sales based on brand IMC or other media initiatives.-Lead Engagement & content development & brand IMC EC execution for brands andtailored to key EC customersInnovative & Creative E-commerce Customer Campaign Excellence-Develop and manage EC Customer campaign excellence, including S/A level IMC,new product EC activation, big window campaign, collaborated with brand/media/digitaland EC TMKT.-Always dare to try and keep agile to Bring non-traditional ideas in EC campaign toacquire & engage consumers in innovative ways via new tools from DigiEcomperspective.E-commerce Media & Content Intelligence & optimization-Closely work with agency and keep learning agility on trend & best practice on digitaltrend, ecosystem evolvement of leading e-platform and other marketing channels, toidentify opportunity areas and propose initiatives for better content and consumerexperience.-Keep abreast of competitor social & content activities to ensure our content withcontinuous high consumer/shopper/customer relevance.Provide guidance & best practice sharing to help team optimize content & consumerexperience.Budget Preparation and KPI Control-Plan and manage annual EC paid media budget , monitor and control the budget toensure cost effectiveness.MINIMUM QUALIFICATIONEducation/Experience-Bachelor or above, majored in business, marketing, EC operation or advertisementrelated-4-6 years of relevant Digital Marketing & Ecommerce experience in FMCG/OTCCompany-Working experience in Personal & beauty Care, Innovative companies in wellnesscategories, local ambitious OTC companies are preferredSpecial Knowledge-Good Marketing fundamentals, Data analytics & Insight generation skill with logicalframework thinking, as well as interpersonal skill. Comfortable to work with X-functions inMatrix organization.-Good understanding of Digital & Ecommerce Traffic ecosystem of key leading platforms(Alibaba, JD, Douyin, Redbook) including both eKA & FGS mode.-Good understanding of EC Media best practice and digital/social Knowledge,understand how performance media can support both brand building & e-commercesales.-Good understanding on e-commerce and hands-on co-work experience is preferred:Platform co-op, TP, in-site traffic, etc, Ability to provide thoughtful, data analytics-basedguidance to Sales & TP.-Strong Hands-on experience & successful track record on Brand Digitalcampaign/activation planning and end to end digital execution, creative development &implementation, KOL/IP partnership, etc.-Skill on TP management & Negotiation, Ability to provide thoughtful & inspiringguidance to agencies.Skills-Passionate, insightful, Easy-going, Very good learning agility, Curiosity & Passion inEcom Marketing.-Very good communication, negotiation and presentation skills-Strong analytical & e-commerce sense. Used to working in a fast paced environment,self-motivated and result driven.-Good learning Agility and willing to Achieve & Collaborate.Care to join us. Find out what life at Haleon is really like
At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.
As you apply, we will ask you to share some personal information, which is entirely voluntary. We want to have an opportunity to consider a diverse pool of qualified candidates and this information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. We would really appreciate it if you could take a few moments to complete it. Rest assured, Hiring Managers do not have access to this information and we will treat your information confidentially.
Haleon is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.
Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, Haleon may be required to capture and report expenses Haleon incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure Haleon's compliance to all federal and state US Transparency requirements.
Important note to candidates:
The Haleon recruitment team will only contact you using a Haleon email account ). If you are not sure whether the email you received is from Haleon, please get in touch.
