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Marketing Manager, Product - Shanghai, 中国 - Bel
描述
For All, For Good, our company signature, reflects Bel's commitment to a healthier and responsible food for all. This mission mobilizes 12,600 employees every day in over 30 countries to build a profitable and sustainable business model.
Universal and positive, our brands - The Laughing Cow, Kiri, Mini Babybel, Leerdammer, Boursin - are constantly reinventing themselves to offer healthier and responsible fruit and dairy snacks to all consumers.
Do you want to join a company with strong brands that puts consumers and responsibility at the heart of the decision-making process? Then Bel is made for you
Are you bold, pragmatic, and determined? Do you want to contribute to the transformation of an international agri-food company? Them come join us and measure the impact of your talent and energy in realizing an ambitious and sustainable company project
#IWorkForAllForGood
The position is under the category of Yogurt& Fruit under Bel, reports to Brand Director, Yogurt & Fruit, with the purpose to build strong brand presence of yogurt market in retail channel, responsibility from innovation to communication campaign of key retail brands, Pom'Potes & GoGo squeeZ.
Innovation & NPD
Support line manager to deliver innovation strategy
Lead Innovation / NPD projects, including team coordination (team in France), brief & timeline management, projects execution, packaging development, regulation & legal checking, agency / OEM management, etc.
Develop the launch plan for new products
Innovation / NPD project financial management, including budget, value chain, etc.
Support CMI to do the consumer researches
Gain environment and market understanding
Be conscious and regularly update FMCG/Food/Dairy/Cheese/Snack trends
Gain full knowledge of kids yogurt and snack offer and segmentation
Update and analyze retail/consumer panel
Track the best practices of direct & indirect competitors' (snack, dessert, alcohol mates) activities – new product, pricing, promotion, consumer communication, etc.
Participate in building brand reviews and plans:
Competitive review analysis – NPD, communications, and media efficiency
Analyze our own brands' performances, and recommend follow-up/new action plans
Support line manager in preparing brand review (part of annual business review), Budget, and Marketing plan
Join the discussion with the agency and the plants in defining the key elements of brand ideas/positioning
Execute marketing action plan
Participate in briefing agencies & selecting winning proposal
Implement marketing activations both ATL (digital mainly) and BTL (retail channel and E-commerce)
Manage local marketing agencies both ATL and BTL
Monitor the performance of each action plan vs. KPIs and suggest to improve efficiency.
