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    Brand Manager - Shanghai, 中国 - Novartis

    Novartis
    Novartis Shanghai, 中国

    发现在: Talent CN S2 - 4天前

    Novartis background
    全职
    描述
    About the role
    :


    We are keen to look for a Brand Manager to help us define product strategy in agreement with local management and global marketing department and implement supporting tactical plans and projects.


    Key Responsibilities:
    Develops brand strategy, promotional campaigns and tactical plans within marketing budgets
    Prepares content of Integrated Brand Teams and Launch Teams
    Runs market research programs & market insights for responsible brand and monitors /anticipates market development
    Responsible for execution, monitoring and analysis of the agreed tactical plans in order to ensure the growth of the brand(s)
    Lead the cross-functional local/regional brand Team, incl. coordination of Integrated Product Strategy Plan, and monitoring the execution of objectives
    Lead the development of promotional activities in line with internal SOPs and Code of Conduct guidelines.
    Monitor and control brand budgets, forecasts and expenses and assess the marketing mix of the product to evaluate cost effectiveness and results.
    Identifies area market insights and opportunity via customer interactions
    Monitors product performance and external environment using appropriate tools and taking corrective action if required to meet business objectives
    Compliance with applicable policies, procedures, and other regulations

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