Senior Director, Loyalty Marketing, GC - Shanghai, 中国 - Corporate

描述

JOB SUMMARY

The Senior Director, Loyalty Marketing, GC is a key member of GC Marketing team. The purpose of this position is to plan and execute continent loyalty and portfolio marketing in a manner that is locally relevant and aligned with the global strategy. He/she has responsibility for:

• Loyalty program marketing to support drive loyalty program performance ,eg member enrollment and activation, including Member marketing, lifecycle marketing, moments marketing etc.

• Lead the marketing activation of global sponsorships

• Loyalty & portfolio Partnership marketing, eg. credit card.

• Portfolio marketing to elevate Marriott International portfolio of brands, drive affiliation with loyalty programs and drive portfolio preference in the long tun.

The job location will be in Hong Kong or Shanghai. Shanghai is preferred.

CANDIDATE PROFILE
Education and Experience

• 4-year degree from an accredited university in Business Administration, Marketing, or related major

• + years of relevant professional experience in marketing strategy, digital or related function, demonstrating progressive career growth and pattern of exceptional performance.

• Deep understanding of the value and operation model of loyalty programs. Business acumen of how to maximize the lifetime value of a loyalty member.

• E-commerce experiences is preferred with a member/customer centric mindset. Expertise of leveraging data-empowered marketing tools/mechanism to drive enrollment and conversion.

Key experience includes:

• Working with multi-disciplinary teams to achieve a common goal.

• Strong ability to manage through influence rather than direct reporting relationships

• Experience marketing through various channels: direct mail, email, web, contact centers, social media

• Experience managing and delivering multiple projects simultaneously

• Project management skills, including a demonstrated ability to lead multi-functional project teams to drive concrete results and actions

• Must have excellent relationship development and management skills with both internal and external business partners; ability to say no with defensible business rationale

• Proven ability to interact and influence all levels of the organization through persuasive communication and analysis

• Analytical mindset and familiarity with financial principles

CORE WORK ACTIVITIES
Loyalty & Portfolio Marketing

• Collaborate with and provide input to Global Loyalty to ensure that key platforms Global Promotions) and projects include continent business needs

• Develop continent's loyalty and loyalty partnership marketing plan in collaboration with Global Loyalty Marketing

• Manage promotions & partnership calendar for the continent, promote Marriott Bonvoy Moments experience to differentiate loyalty program in market

• Lead the marketing activation of global sponsorships and work stakeholders and partners across the region & global teams to drive buzz and member engagement

• Manage continent loyalty media plans and promotional budgets

• Provide marketing promotion guidance to hotels

• Establish and execute an engagement plan for paid and owned digital to drive acquisition and incremental value

• Coordinates with PR at a corporate and continent level, as needed

• Pull through multi-brand messaging and Portfolio/Loyalty creative / messaging

Portfolio marketing

• Liaison with HQ to localize portfolio marketing campaigns in GC, drive relevancy and sustain buzz/awareness for portfolio of brands.

• Identify and capture opportunities to promote portfolio of brands/hotels in GC

• Partner with area marketing team to build and iterate full-year promotional calendar (Chinese New Year, Double , Mid-Autumn Festival); lead execution for portfolio marketing campaigns (all internal communications, content consolidation and auditing, and performance analysis etc)

MANAGEMENT COMPETENCIES
Leadership

• Communication - Conveys information and ideas to others in a convincing and engaging manner through a variety of methods.

• Leading Through Vision and Values - Keeps the organization's vision and values at the forefront of decision making and action.

• Managing Change - Initiates and/or manages the change process and energizes it on an ongoing basis, taking steps to remove barriers or accelerate its pace; serves as role model for how to handle change by maintaining composure and performance level under pressure or when experiencing challenges.

• Problem Solving and Decision Making - Identifies and understands issues, problems, and opportunities; obtains and compares information from different sources to draw conclusions, develops and evaluates alternatives and solutions, solves problems, and chooses a course of action.

• Professional Demeanor - Exhibits behavioral styles that convey confidence and command respect from others; makes a good first impression and represents the company in alignment with its values.

• Strategy Development - Develops business plans by exploring and systematically evaluating opportunities with the greatest potential for producing positive results; ensures successful preparation and execution of business plans through effective planning, organizing, and on-going evaluation processes.

Managing Execution

• Building a Successful Team - Uses an effective interpersonal style to build a cohesive team; inspires and sustains team cohesion and engagement by focusing the team on its mission and importance to the organization.

• Strategy Execution – Ensures successful execution across of business plans designed to maximize customer satisfaction, profitability, and market share through effective planning, organizing, and on-going evaluation processes.

• Driving for Results - Sets high standards of performance for self and/or others; assumes responsibility for work objectives; initiates, focuses, and monitors the efforts of self and/or others toward the accomplishment goals; proactively takes action and goes beyond what is required.

Building Relationships

• Customer Relationships - Develops and sustains relationships based on an understanding of customer/stakeholder needs and actions consistent with the company's service standards.

• Global Mindset - Supports employees and business partners with diverse styles, abilities, motivations, and/or cultural perspectives; utilizes differences to drive innovation, engagement and enhance business results; and ensures employees are given the opportunity to contribute to their full potential.

• Strategic Partnerships - Develops collaborative relationships with fellow employees and business partners by making them feel valued, appreciated, and included; explores partnership opportunities with other people in and outside the organization; influences and leverages corporate and continental shared services and/or discipline leaders HR, Sales & Marketing, Finance, Revenue Management) to achieve objectives; maintains effective external relations with government, business and industry in respective countries; performs effectively as a liaison between locations, disciplines, and corporate to ensure needed resources are received and corporate strategies are understood and executed.

Generating Talent and Organizational Capability

• Organizational Capability - Evaluates and adapts the structure of assignments and work processes to best fit the needs and/or support the goals of an organizational unit.

• Talent Management - Provides guidance and feedback to help individuals develop and strengthen skills and abilities needed to accomplish work objectives.

Learning and Applying Professional Expertise

• Technical Acumen - Understands and utilizes professional skills and knowledge in a specific functional area to conduct and manage everyday business operations and generate innovative solutions to approach function-specific work challenges.
o Communications-The ability to use knowledge of communication strategies to effectively convey and disseminate information in a way that enables understanding, "buy in," and action.
o Communications and Media-Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
o Communications and Media-Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
o Sales and Marketing-Knowledge of sales and marketing concepts including principles and methods for showing, promoting and selling products or services as well as marketing strategies and tactics.

• Basic Competencies - Fundamental competencies required for accomplishing basic work activities.
o Basic Computer Skills - Uses basic computer hardware and software personal computers, word processing software, Internet browsers, etc.).
o Mathematical Reasoning - Adds, subtracts, multiplies, or divides quickly, correctly, and in a way that allows one to solve work-related issues.
o Oral Comprehension - Listens to and understands information and ideas presented through spoken words and sentences.
o Reading Comprehension - Understands written sentences and paragraphs in work related documents.
o Writing - Communicates effectively in writing as appropriate for the needs of the audience.