- Market research and analysis: Analyze customer behavior, competitor offerings, evolving e-commerce trends, ecosystem and players to understand overall market landscape and opportunities.
- Target audience identification: Define the ideal customer persona for the product and tailor marketing strategies accordingly.
- Product positioning, messaging and naming: Work closely with respective product owners to concept and craft compelling messaging and positioning that resonate with the target audience and effectively communicate the product's value proposition within the e-commerce environment. Concept and drive naming decisions aligned with broader NIQ global portfolio naming architecture and strategy.
- User behaviour and experience on platform: Analyse user behaviour and other data insights to inform product differentiation strategies and positioning against competition
- Stay informed about the latest marketing best practices and tools relevant to e-commerce.
- Work closely with e-commerce teams (, product managers, web developers) to ensure product information accuracy, consistency, and technical optimization on NIQ China Ecommerce intelligence platform
- Support product team in planning and preparing bespoke sales pitches to external platform / data partners as part of ecosystem expansion strategy for NIQ Ecommerce intelligence platform
- Collaborate with China Marcomms and Sales teams to ensure alignment on product messaging and go-to-market strategies
- Develop product toolkit of content and communication assets in varied formats (, product specification sheet, sales presentation, videos, infographics, how-to tutorials) to showcase the functions, features and benefits of our intelligence platform to businesses and users.
- Partner with customer success teams to provide product knowledge and resources to ensure consistent communication and usage adoption with client users, and securing client testimonials and case studies through customer advocacy.
- Develop a detailed launch timeline with key milestones and deliverables.
- Coordinate and collaborate with cross-functional teams (, product development, marcomms, sales, customer success) to ensure all aspects of the launch are synchronized.
- Manage launch budget and resources effectively.
- Drive product awareness and demand by partnering with China Country Marcomms to utilize various marketing and communications mix and channels (, social media, content marketing) to reach and engage target audiences.
- Monitor key performance indicators (KPIs) to measure the success of the launch ( sales bookings, platform logins, user engagement etc).
- Create a space for connection, needs discovery and advocacy with users of NIQ Ecommerce Intelligence platform which acts as a bridge for NIQ and our customers
- Foster an engaging community spirit by engaging users to share their own experiences in ecommerce related work, ideas, and feedback and interactive activities (, polls, contests, Q&A sessions with product experts).
- Recognize and appreciate client user contributions through shoutouts, badges, loyalty programs, or exclusive offers to incentivize engagement.
- Identify and empower community leaders (, brand advocates, loyal customers) to contribute to the community's growth and user engagement.
- Degree in marketing, communications, business management or equivalent experience
- 8 years of relevant experience in Product Marketing for technology solutions provider and/or professional services, media and advertising agencies
- Hands-on experience and knowledge of SaaS platform business model including core functionalities (user management, subscription, security, data storage, integrations with other applications), deployment and pricing models and how all these impact user acquisition and revenue generation
- Comprehensive and current knowledge of ecommerce, market intelligence, digital advertising (DAP) / Demand-side (DSP) / Supply-side (SSP) / Data Management (DMP) platforms in China
- Hands-on experience in planning, orchestrating and executing solution platform / product launches and integrated marketing campaigns across the product / solution development lifecycle
- Track record in directing and managing Marketing / PR / Digital / Design / Event agencies with measurable results
- Language Fluency and Proficiency: English and Chinese (Native)
- Ability to have a strategic marketing perspective in enabling business growth while keeping a "roll up your sleeves" mentality and hands-on approach
- Ability to manage and successfully partner with global, region and country stakeholders, especially but not limited to commercial leaders
- An excellent ability to synthesize and simplify complex technology and technical jargons into simple and easy to understand communications for users
- Ability to operate in complex matrixed and high paced organization, adept communicator and presenter, entrepreneurial influencer, with strong execution skills to deliver results under pressure
- Outstanding communication and storytelling skills; ability to craft messages that resonate with the target audience
- Ability to identify and escalate potential challenges, issues and barriers to communication effectiveness and using influence, diplomacy, critical-thinking and creative problem-solving to address them
- Results-driven and savvy in data analysis when measuring campaigns' impact and adjusts strategy accordingly
-
GSK Huang Pu Qu, 中国 全职Role Purpose 职位目标 · Provide localized business strategies & solutions to uplift core marketing / launching / digital competency for marketing across BU: · Drive marketing effectiveness in branding planning and execution · Lead marketing capabilities development to support GSK fa ...
-
Razer Shanghai, 中国 全职Job Responsibilities/ 工作职责 : · We are seeking a dynamic and experienced Marketing Specialist to join our team and drive the marketing efforts for RESPAWN, a snacking brand for gamers and esports users joint created by RAZER and Mars Wrigley. This role will focus on brand activat ...
-
Unilever Shanghai, 中国 全职Background · Unilever's Uniops Transformation agenda incorporates the design and implementation of its Integrated Operations (iOps) capabilities enabled by technology delivery across global Unilever businesses. iOPs will transform the efficiency and effectiveness with which sig ...
-
PepsiCo Shanghai, 中国 全职Overview To better guide and ensure the brand campaign end to end landing from the terminal channal and maximize media resources conversation. With the emerging of the omni channel, regional difference, brand status difference by MU, pioit markets for innovation, the growthing o ...
-
HOLLY HUNT Shanghai, 中国 全职Why join us? · Our purpose is to design for the good of humankind. It's the ideal we strive toward each day in everything we do. Being a part of MillerKnoll means being a part of something larger than your work team, or even your brand. We are redefining modern for the 21st cent ...
-
Sealed Air Corporation Shanghai, 中国Job Description · 1. Supply Step Leadership: Take ownership of the supply step of the IBP process, ensuring effective collaboration and decision making with various stakeholders. Provide financialized responses to key IBP questions monthly for each product line. · • Are there re ...
-
Sealed Air Corporation Shanghai, 中国SEE designs and delivers packaging solutions that protect essential goods transported worldwide, preserve food, enable e-commerce and digital connectivity, and help create a global supply chain that is touchless, safer, less wasteful, and more resilient. · SEE strives to foster a ...
-
BSI Shanghai, 中国 全职Great that you're thinking about a career with BSI · Overview / Purpose of the position · We are looking for a Sales Director to provide Commercial Leadership and Sales Excellence to the sales team for the BSI Assurance business focusing on Greater China cluster (Mainland China ...
-
tesa Shanghai, 中国What you will do · Marketing Strategy & Planning: · Build-up strong market insights practically and strategically through market mapping activities, take the initiatives to outline the key strategies and business targets, and get alignment with management team · Deeply understand ...
-
Veeva Systems Shanghai, 中国 全职The Role · The VP, Asia Quality Strategy role requires a deep understanding of the go-to-market strategy and the life sciences industry, with an emphasis on GxP Quality applications. This role will be responsible for growing and protecting the market for Veeva's Vault Quality Sui ...
-
基石市场团队负责人
5天前
Pfizer Shanghai, 中国 全职Key Responsibilities · Lead the portfolio development strategy and settle down portfolio/franchise strategies plan · Innovation GTM / mega- platform design & implementation · Lead the TA growth initiatives (portfolio development plan) · Team management and ppl development · Inpu ...
-
Gensler Shanghai, 中国 全职Your Role · The Regional Marketing Director (RMD) will provide strategic input, pursuit leadership, and general business development acumen. The RMD partners with the leaders of our region, offices, and practice areas to drive the firm's growth and recognition in the region. ...
-
Labcorp Drug Development Shanghai, 中国 全职The Clinical Pathologist (Laboratory Medicine), and/or Anatomic Pathologist, provides medical consultative and interpretive support to Labcorp biopharma solutions and its internal and external customers. The Pathologist is responsible for medical decision-making and consultation ...
-
tesa Shanghai, 中国What you will do · Communication Strategy & Planning: · Deep insight about business unit's go-to-market strategy, develop the short-term to long-term marketing communication strategy to influence BU marketing strategy bilaterally · Develop, execute and excellence the comprehensiv ...
-
Sr. Marketing
2天前
Thermo Fisher Scientific Shanghai, 中国 全职Position: · Location: Shanghai · Responsibility: · Develop and implement comprehensive marketing and business development plan aligned with company goals and objectives. · Lead team of marketing and business development professionals, providing guidance, mentorship, and per ...
-
Thermo Fisher Scientific Shanghai, 中国 全职: Marketing promotion: · Design and lead SEM focused marketing campaign in all market, especially in Academia and Industry, set up digital strategy, drive leads / pipeline generation and brand awareness. · Marketing collaterals localization and content generation. · Lead new ...
-
Honeywell Shanghai, 中国Responsibilities · Frame complex market issues · Convey complex market issues · Communication skills · Possess market research skills · Direct market analysis · Lead cross-functional teams · Transform data into insights · Planning skills · Execute simultaneous projects · Voice of ...
-
BASF SE SHANGHAI, 中国Objectives: · Position BASF PA6 Value Chain (Caprolactam, Polyamide 6) in the Asian market develops and implements regional marketing strategies, leading countries sales realizing strategic objectives. Develop comprehensive marketing concepts focusing new business development, p ...
-
Allegro MicroSystems Shanghai, 中国 全职The Allegro team is passionate about providing intelligent solutions that move the world toward a safer and more sustainable future. With more than 30 years of experience developing advanced semiconductor technology, innovation with purpose touches every aspect of our business. F ...
-
Barry Callebaut Shanghai, 中国About the role · As the Marketing Manager (digital), part of the marketing team of Barry Callebaut for Great China, play a key role in the digitalization transformation. This position will support the Marketing Head to drive demanded-generation marketing campaigns for China comp ...
Product Marketing Lead - Shanghai, 中国 - NielsenIQ
描述
Job Description
Job Title: Ecommerce Product Marketing Leader, China
We are looking for an experienced Product Marketing Leader for our Ecommerce Solutions in China. You will report directly to the APAC Marcomms Leader with a dotted line to the Managing Director of Ecommerce Business based in China. In this role you will develop and execute product marketing for NIQ China Ecommerce intelligence platform in collaboration with China sales, marcomms, product and customer success teams. You will understand B2B product marketing principles and techniques and have a proven track record of success, experience, knowledge and exposures in related ecommerce, market intelligence, digital advertising (DAP) / Demand-side (DSP) / Supply-side (SSP) / Data Management (DMP) platforms in China. You will drive product marketing strategies to effectively enable and grow sales and users of our Ecommerce intelligence platform which is a core pillar of our China business strategy.
Key Responsibilities:
Develop and execute e-commerce product marketing strategies
Sales Enablement and support
Plan and execute product launches / platform enhancements / new feature releases
Develop and implement an e-commerce user community
Qualifications
Key Qualifications:
Core Competencies:
Additional Information
About NIQ
NIQ is the world's leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View.
