工作机会

    Marketing Excellence Lead - Huang Pu Qu, 中国 - GSK

    GSK
    GSK Huang Pu Qu, 中国

    1周前

    GSK background
    全职
    描述

    Role Purpose 职位目标

    Provide localized business strategies & solutions to uplift core marketing / launching / digital competency for marketing across BU:

  • Drive marketing effectiveness in branding planning and execution
  • Lead marketing capabilities development to support GSK fast growing business and future strategic directions
  • Effectively localize and embed launch framework, monitor and empower launch leaders for success launch.
  • Lead and inspire the China business to accelerate the innovation in marketing strategy
  • Key Accountabilities/Responsibilities 主要工作职责

    Marketing Excellence:

  • Lead company marketing capabilities assessment and marketing training curriculum design for both central and regional marketing team. Ensure marketing capabilities uplift to the right level to support GSK fast growing business requirement and future strategic directions.
  • Drive marketing brand planning process by leading brand team working mechanism and enabling brand ownership and cross-function collaboration, to build "line of sight" brand strategy with enhanced brand plan framework, and brand operational plan with a set of KPI tracking, and ensure clear understanding of "know-how"
  • Enable Omnichannel marketing capabilities to embed in customer engagement of brand planning and execution.
  • Lead to design marketing capabilities training programs and workshop to shape core marketing capabilities. Leverage digital learning solution for marketing excellence training.
  • Inspire marketing talents through innovative design of "lunch & learn", marketing awards, marketing day;
  • Proactively working with global/academy to leverage best practices and resources.
  • Launch Excellence:

  • Embed and optimize China Rx launch excellence process and improve launch capabilities.
  • Localize & develop China launch excellence framework based on APJEM framework and China local situation for innovation products.
  • Ensure launch readiness: lead China new product launch kick off and work with launch leaders to deliver launch planning and launch readiness check, and ensure launch process management;
  • Support brand owner for launch optimization. Develop and provide launch optimization dashboard, workshop to track post launch performance to management; help launch team to identify key issue and provide recommendation on course corrective action;
  • Leverage industry best practice and information sharing globally by working closely with global/Academy launch excellence team.
  • Why you?

    Basic Qualifications:

  • Bachelor degree, MBA will be a plus
  • At least 10 years experience in MNC pharmaceutical marketing; A strong knowledge and experience in brand strategy, brand management, prior new product launch experience will be a plus
  • Experience delivering solutions to meet customers' needs is essential, preferably with healthcare professionals, through insights, analysis and innovation
  • Strong strategic thinking skills
  • Strong project management skills
  • Strong ability to network and communicate effectively with internal and external stakeholders
  • Proven experience managing 3rd party providers and vendors to achieve business objectives
  • Strong communication skills (oral and written) in both Chinese and English and relevant technical language
  • Why Us?

    GSK is a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together – so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns – as an organization where people can thrive. Getting ahead means preventing disease as well as treating it, and we aim to positively impact the health of 2.5 billion people by the end of 2030.

    Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it's also about making GSK a place where people can thrive. We want GSK to be a workplace where everyone can feel a sense of belonging and thrive as set out in our Equal and Inclusive Treatment of Employees policy. We're committed to being more proactive at all levels so that our workforce reflects the communities we work and hire in, and our GSK leadership reflects our GSK workforce.

    Important notice to Employment businesses/ Agencies

    GSK does not accept referrals from employment businesses and/or employment agencies in respect of the vacancies posted on this site. All employment businesses/agencies are required to contact GSK's commercial and general procurement/human resources department to obtain prior written authorization before referring any candidates to GSK. The obtaining of prior written authorization is a condition precedent to any agreement (verbal or written) between the employment business/ agency and GSK. In the absence of such written authorization being obtained any actions undertaken by the employment business/agency shall be deemed to have been performed without the consent or contractual agreement of GSK.


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