- Support the Account Manager and Creative Team to ensure ongoing client satisfaction through communication and participation in client meetings
- Coordinate and carry out daily operation of social media platforms (WeChat, Weibo, RED and other mainstream social media platforms), helping to facilitate on-time delivery
- Accurately understand clients' requirement and feedback, and effectively communicate to the internal Creative Team to ensure efficient communication between the two parties
- Keep up to date on changing digital landscape as it pertains to client digital activities, and paying attention to the Internet Ads Compliance Guidelines
- Skilled use of PPT, Excel, and other tools to create and maintain databases and digital marketing performance tables, tracking, recording and reporting changes in client's competitive landscape
- Support Account Manager on Annual Planning and developing
- of the framework
- Assist in community management on social platforms, spotting and solving emerging problems in a timely manner
- At least 1 year agency relevant social/ digital experience.
- Ability to understand client brief and feedback on content posting, and clearly brief the requirement and feedback to the Creative Team
- In addition to social retainer experience, have experience in other digital aspects such as Social CRM, E-commerce, WeChat Mini Program, KOL campaign, etc.
- Familiar with third-party social media design layout software (Xiumi, E2, etc.)
- Fluency in Chinese, proficiency in English, particularly written
- Passion for and fundamental knowledge of the Chinese luxury industry and digital ecosystem
- Proficiency in MS Office (Excel, PowerPoint, Word and Outlook)
- Strong attention to detail, basic data analysis ability
- Self-organised and strong interpersonal skills
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Senior Digital Account Executive/ 资深数字客户执行 - Shanghai, 中国 - DIGITAL LUXURY GROUP, DLG SA
描述
As Senior Digital Account Executive at DLG (Digital Luxury Group), your role is to support Account Manager on day-to-day execution, as well as to effectively and efficiently manage the communication between clients and the Creative Team regarding briefs and feedbacks
作为DLG(Digital Luxury Group)的资深数字营销客户执行,你的任务是辅助客户经理进行日常执行层面的工作内容,有效且高效地管理客户与创意团队之间关于简报和反馈的沟通。
RESPONSIBILITIES
工作职责
协助客户经理和创意团队,通过日常沟通和参与客户会议,以确保客户满意度
协调团队并执行社交媒体平台日常运营(包括微信、微博、小红书等主流社交媒体平台),确保工作可以按时交付
准确理解客户的要求和反馈并有效传达给到创意团队,确保客户和创意两方能有效沟通
密切关注与客户数字营销活动相关的数字营销格局的变化,时刻关注广告法动态
熟练运用PPT以及Excel等工具创建并维护数据库和数字营销业绩表,跟踪、记录、并汇报客户行业内竞争格局的动向
在年度规划中协助客户经理,帮助制定PPT框架
协助管理社交媒体后台的粉丝留言互动,及时发现并解决突发问题
QUALIFICATIONS
任职要求
至少1年社媒,数字营销相关工作经验
能够理解客户关于账号内容发布的要求和反馈,并能够清晰地将客户的要求和反馈传达给创意团队
除retainer 外,还具备如社交CRM、电子商务、微信小程序、KOL活动等其他数字营销领域工作经验
熟练使用社交媒体后台排版软件,如秀米、E2等
中文流利,熟练的英文能力,尤其是书面表达能力
对中国奢侈品行业和数字营销领域有基本认知
熟练使用微软办公软件,包括Excel、PowerPoint、Word和Outlook
注重细节,有基础的数据分析能力
自我组织能力和较强的人际交往能力
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