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- Produce, review and refine the work with designers to ensure consistency and quality of final output (including but not limited to design layout, motion graphics, video content, shooting art direction, etc.)
- Work in partnership with all relevant teams (Account Service/ Strategy/ Copy) to ensure creative messages are delivered in a consistent way and in line with strategy output from Account Service and Planning teams
- Provide feedback to team members on daily retainer execution, control overall deliverables, and have a good understanding of motion effects
- Guide designers on daily execution and ensure that the Copy and Design teams produce a consistent message
- Ability to independently take brief, create deck, execute, and present in front of client for small projects such as H5 or Mini Program
- Ability to put together for integrated campaign projects under the guidance of Group Creative Director
- Bachelor degree or above, with a major in design, multimedia, art or other related fields
- 5 years working experience in a digital marketing agency or a 4A advertising firm
- Good aesthetic eye, originality of designs, visual expressiveness
- Experience in luxury brand service is preferred
- Proficiency in Photoshop and AI, understanding of animation and video production, video editing, photography, illustration ability is a plus
- Ability to follow a campaign independently, starting with taking brief, creating a proposal, execute it, and presenting it in front of client
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Group Head - Shanghai, 中国 - DIGITAL LUXURY GROUP, DLG SA
描述
As a Group Head at DLG (Digital Luxury Group), your mission is to develop and maintain a creative vision that responds to the client's brief.
作为创意组长,你的任务是产出视觉创意以满足DLG 客户对视觉内容的期待。
In this role, you will:
能够向创意总监、社交媒体内容策划和客户服务团队等内部团队沟通创意概念,并阐明创意思维背后的基本逻辑
与设计师一起制作、审查和完善作品,以确保最终输出的一致性和质量,包括但不限于排版、动图、视频内容、摄影艺术指导等
RESPONSIBILITIES
工作职责
与所有相关团队(客户服务/策略/文案)合作,确保创意讯息的一致性,并与客户服务和策划团队的策略输出保持一致
为团队成员提供日常项目的执行反馈,控制整体交付成果,对动态效果有良好的理解
指导设计师日常工作,确保文案和创意团队传达一致的信息
就H5或小程序等小型项目,能够做到独立理解需求、创建方案、执行项目并向客户提案
能够在创意群总监的指导下整合活动项目
QUALIFICATIONS
任职要求
本科及以上学历,设计,多媒体,美术或其他相关专业
5 年数字营销代理商或者4A 广告公司工作经验
审美好,作品富有原创性及视觉表现力
有过奢侈品品牌服务经验者优先
熟练掌握Photoshop和AI;擅长动态图制作;了解动画及视频制作;视频剪辑、摄影、插画能力是加分项
能够独立跟进活动,从沟通需求,创建方案,执行项目直至向客户提案
