- Lead the development and execution of the shopper marketing support within scope in all channels where the brand is distributed
- Develop relevant and meaningful education of Experts in-stores
- Create an in-store visibility and a communication of categories via development of point of sale materials
- Lead multi-brand / cross category support projects to ensure full coherence and addressing all elements of a successful sales support
- Work with Brand marketing to ensure best-in-class translation of brand growth drivers and strategies into shopper tools
- Work with Sales teams to provide tools that will address market gaps with opportunities and customer expectations in the most relevant and successful way
- Work with Category Manager to incorporate and develop strategic guidelines into support planning and execution
- Seek the most innovative and most successful Shopper support tools through regular store checks, detailed analysis, and promotions from competitors and Haleon and support client visits
- Develop a tailored and compelling communications initiative to drive the commercial objectives and customer focus strategy
- Effectively communicate support to the Sales team on a regular basis
- Engage with customers to help secure Haleon strategic partnerships
- Demonstrate the delivery of sales and equity targets across the brands in scope
- Oversee optimization of shopper marketing spend through ongoing evaluation and effective prioritization of key activities
- Act as shopper lead throughout the commercial planning process to ensure the shopper voice is at the heart of the Brand and Customer discussions.
- Bachelor's degree
- 8+ years' in a consumer marketing position
- Experience in leading shopper trade marketing campaigns
- Brand experience
- Over the counter and/or fast moving consumer goods category experience
- Experience working directly with customers to deliver business plans
- Bachelor's degree in Economics, Marketing or Finance
- Excellent presentation skills
- Strategic, creative and analytical thinker
- Strong commercial and financial understanding
- Ability to analyze data and problem solve
- Project management skills
- Experience in working in a cross functional team
- Strong communication and influencing skills
- Ability to proactively identify business opportunities
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Senior Trade Marketing Manager - Suzhou, 中国 - Haleon
描述
Hello. We're Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we're improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands – including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum – through a unique combination of deep human understanding and trusted science. What's more, we're achieving it in a company that we're in control of. In an environment that we're co-creating. And a culture that's uniquely ours. Care to join us. It isn't a question.
We are now looking for Senior Trade Marketing Manager who will be responsible to ensure Haleon's sales growth via sound translation of brand strategy info effective shopper support tools. You will focus on the creation of shopper sell-out tools, education of experts in the store and creating the best visibility and communication plans.
This role will provide YOU the opportunity to lead key activities to progress YOUR career. These responsibilities include some of the following:
Why you?
Basic Qualifications:
We are looking for professionals with these required skills to achieve our goals:
Preferred Qualifications:
If you have the following characteristics, it would be a plus:
Care to join us. Find out what life at Haleon is really like
At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.
As you apply, we will ask you to share some personal information, which is entirely voluntary. We want to have an opportunity to consider a diverse pool of qualified candidates and this information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. We would really appreciate it if you could take a few moments to complete it. Rest assured, Hiring Managers do not have access to this information and we will treat your information confidentially.
Haleon is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.
Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, Haleon may be required to capture and report expenses Haleon incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure Haleon's compliance to all federal and state US Transparency requirements.
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