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MT big format manager - Guangzhou, 中国 - Mondelēz International
描述
Description
购物者洞察和市场动态
5C的洞察,购物者/客户/竞争对手/产品,季度报告
获取渠道:总部相关部门分享和交流,客户,市场走访,数据分析
销售执行计划
各渠道的销售执行计划 (目标、策略、计划、预算、KPI和里程碑) ,内容包含但不仅限于以下:
a) 常规:
- 新品计划(分销要求和pipeline)
- 必分销&精准分销
- 主货架陈列和二次陈列
- 促销计划(消费者促销&风暴活动)
b) 渠道业务重点规划:
- Hyper/Super门店的投资策略及必赢活动 (to C)
- Mini门店的投资策略及必赢活动 (to B & to C)
CVS渠道发展计划:分销、陈列、助销工具
TT渠道覆盖和激活(非可控部分)
-其他区域重点项目计划:e.g.新兴渠道——零食连锁
c)品类&品牌发展计划(含散装、蛋糕)
完美门店
全渠道的成功图像:
- 分省必分销产品和分销长度
- 主货架和二次陈列的陈列标准
- COC的陈列标准及KPI设定
基于成功图像的完美门店推进及跟踪
沟通
有效利用ESLT会议,区域月会&周会,进行季度必赢&重点项目计划的沟通
1. 8年以上快速消费品工作经验,区域或全国Trade MKT或Customer MKT管理经验优先
2. 高效的学习能力和自我驱动力出色的沟通技巧
3. 本科以上学历
No Relocation support available
Business Unit Summary
Mondelēz International entered the China market in 1984. Headquartered in Shanghai, Mondelēz Greater China is a leading company in the snacks business, including biscuits, Chocolate, candy & gum, and beverages. With over 4,000 employees, Mondelēz has established manufacturing plants in East, South and North China as well as a Global Biscuit R&D Technical Center in Suzhou. The Chinese name Yi Zi (亿滋) represents the company's vision to bring an abundance of deliciousness to consumers.
Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.
Job Type
RegularCategory Planning & ActivationSales
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