Tony Tu

With my over 20 years’ experiences in end-to-end supply chain management in FMCG industry and multi-national company (MNC), I managed multiple functions including demand & supply planning, plant operation, Sourcing, S&OP process, logistics, supply chain network design, digital transformation projects and SAP. I not only managed multiple industries operations but also led cross-country supply chain in large and complex business network. My scope of responsibility covered a wide range of business categories and over 20 markets in Asia Pacific region including food, confection, nature skin care, home cleaning, cosmetic, disinfection cleaner, pet care etc.  I hold MBA degree of University of Minnesota US (Ranked #33 of 2023 US the best business school according to US. News.)

I led supply chain large digital transformation projects in Mars and Clorox. Except for SAP go-live of Asia factories and DCs, I led teams and successfully built computer simulation model to digitalize strategic business planning and what-if scenarios which re-designed and optimized supply chain network including footprint of factories, transportation, warehouses and large capital investments.

     In addition to my professional Supply Chain management background, I had entrepreneurial spirit and experiences to create new business and brands from ground zero. Working as Co-founder and COO, I successfully launched two new brands and delivered solid business results (Freshbites ®Pet food, Linked@work®incubator). 

Through the valuable start-up business journey, I had leveled up my abilities from supply chain operation to business general management, especially in leadership qualities, influencing skills, hands-on problem-solving skills on all kinds of resource shortage issues.  With this unique experience, I can not only accommodate to uncertain and ambiguous business environment, but also handle with internal & external pressure. 

My leadership style combined both of People oriented and Transformational oriented style, leading & motivating cross-function teams to achieve big challenge goals, generating energy in organization, and driving success in any condition. 

I am a quicker learner, diligent, fast response, and good collaborator.

EXPERIENCES AND ACHIVEMENTS     

Toufu Investment consulting company –own business & brands   2015. Mar-2023 Mar.

Freshbites ® Pet Food, own business                           2019 Jan- 2023 Mar

Co-Founder & COO                                              

• Raised capital of 13 million RMB to create Pet Food business brand “Freshbites®” in 2019.
• Developed SC sustainability strategy, shared transparent formula and ingredients sourcing to consumers. 
• Managed P&L and overall commercial & supply chain operation including 4 co-manufacturers and 3 DCs.
• Established core team and developed brand and business from scratch.
• Launched no-freeze package of Nature Pet Fresh food for dogs and cats in market.
• Managed E-commerce sales and supply chain operations. Delivered 2 million sales revenue in the first year.
• Produced 1000 short videos & gained 4 million followers of Tiktoker. 
• TikTok’s Top 10 ranking list of Most favored pet food and Taobao’s Top 3 ranking list of live stream of pet food category.

Linked@work® , Co-working Space& Incubator, own business 

Co-Founder & COO                                                     2015.Mar - 2018 Dec

• Funded 10M RMB to start co-working space solution business in Guangzhou, Shenzhen & Hangzhou.
• Managed overall P&L, brand promotion and supply chain operations.
• Managed sale operations through paid membership program, accumulated over 15,000 paid members.
• Created positive operation cash flow 6 months after each co-working space opening.
• Created 10000+ square meters working spaces in 5 sites and generated over sale 20 million.
• Won the prize of National Mass Innovation Space and gained 2 million RMB performance prize in 2016-2019.

The Clorox Company (US fortune 500 company)         | Sept, 2011 ~ Jan 2015

Product Supply Director – Asia 

Board Director of Clorox Greater China

Report to VP-International Product Supply Organization, Dotted line report to VP-Commercial Asia Pacific & Europe & South Africa  

8 direct reports in Asia (total employees of Asia PSO is greater than 200 people)

• Managed Asia end to end Supply Chain operations to supply over annual 300 million US dollars business covering Greater China, Malaysia, Singapore, Korea, Japan India, Thailand & Philippines markets.  
• Led and Managed complex Supply Chain operations in a wide range of business including Food, Cleaning, bag &wraps, Skin care, Disinfection cleaner, Pet care, Brake fluid and Charcoal.
• Led and optimized Asia S&OP process to solve resource constrains and grew business.
• Owned Asia Supply Chain P&L and managed full supply chain operations including Buy, Make and Ship. 
• Managed SC multiple functions including plant operation, planning, procurement, PMO, logistics and capacity.
• Managed Asia Operation & distribution centre including 2 in-house factories and 6 Co-manufacturers/1 JV factory, 17 DCs as well as import and export crossing America, Europe, Asia Pacific. 
• Managed Asia demand & supply planning and logistics operations. Built Asia regional distribution hub in HK to grow Asia business.
• Drove cost-saving pipeline projects and delivered over USD 5 million saving annually.
• Managed Asia market new product launch and operation projects.

Mars-Wrigley Confectionery Company                 | April 2005 ~ Sept. 2011  

Senior Product Supply Manager- Asia-Pacific (APAC) Supply Chain            

Report to Product Supply Director-Asia Pacific;   8 direct reports and 10 dotted line reports

• Managed demand & supply plan for 10 in-house factories, 40 DCs & 3 External Manufacturers in Greater China, India, Australia, Philippines, Vietnam, Indonesia, Thailand to supply USD 2 billion business per year.
• Managed Supply & Delivery operations (on time delivery, transportation cost, inventory) in APAC markets.
• Managed factories planning, capacity utilization, output and OEE (overall equipment efficiency).
• Led China & India Sales & Operations process (S&OP) and worked with country GM, SC, commercial teams to solve resource constrains and grew business.
• Led global project teams to develop digital twin technology for supply network optimization in 10-year horizon including factories and DCs footprint design, strategic capital investment, new business evaluation.
• Led APAC SC digital transformation in long term strategy planning process and what-if business scenarios.
• Developed 5 years supply strategies to drive APAC SC optimization aiming to SC low cost & agility. 
• Managed APAC region factories capacity expansion & capital plan >$USD100 million/year) and led teams to finish business case & finance study to go through global capital approval process.
• Led new factories investment project including site selection, due diligence, land purchasing, capital budget, high-tech equipment, capacity and ROI. (China &Vietnam, over 300 million USD investment)
• Managed APAC region planning team and SAP system planning CoE.

Achievements

• Collaborated with global, regional teams to deliver high quality business case to start China and Vietnam new factory construction by 2010 Feb.  (>$USD200 million in phase I investment)
• Established capital investment guiding principle to manage capacity expansion (>$USD100 million/year) to support business growth +15% per year.
• Established global SC network computer model by 2008 and identified 3 locations in APAC for new factory sites.
• Optimized China S&OP and setup India S&OP process through 2009 to 2011.
• Optimized China factories and DCs supply network to increase ~20% output in confection business.
• Led Shanghai factory throughput improvement project (2009~2011) with +30% increasing.
• Achieved APAC  SC case fill rate >99% and perfect order >97%
• Qualified 45 SAP Power Users through leading APAC SC SAP PU development program in 2010.
• Completed China & South Asia chewing gum competitive study in 2009 & 2010.

MBA Carlson School of Management at University of Minnesota USA                July.2012 ~ July. 2014

Guang Dong University of Technology, major in Business Administration           Sept.2001~ July 2004

Bachelor’ degree.