Tony Tu

Supply chain operation management

制造 / 机械

Guangzhou, 广东

关于 Tony Tu:

With my over 20 years’ experiences in end-to-end supply chain management in FMCG industry and multi-national company (MNC), I managed multiple functions including demand & supply planning, plant operation, Sourcing, S&OP process, logistics, supply chain network design, digital transformation projects and SAP. I not only managed multiple industries operations but also led cross-country supply chain in large and complex business network. My scope of responsibility covered a wide range of business categories and over 20 markets in Asia Pacific region including food, confection, nature skin care, home cleaning, cosmetic, disinfection cleaner, pet care etc. I hold MBA degree of University of Minnesota US (Ranked #33 of 2023 US the best business school according to US. News.)

I led supply chain large digital transformation projects in Mars and Clorox. Except for SAP go-live of Asia factories and DCs, I led teams and successfully built computer simulation model to digitalize strategic business planning and what-if scenarios which re-designed and optimized supply chain network including footprint of factories, transportation, warehouses and large capital investments.

In addition to my professional Supply Chain management background, I had entrepreneurial spirit and experiences to create new business and brands from ground zero. Working as Co-founder and COO, I successfully launched two new brands and delivered solid business results (Freshbites ®Pet food, Linked@work®incubator).

Through the valuable start-up business journey, I had leveled up my abilities from supply chain operation to business general management, especially in leadership qualities, influencing skills, hands-on problem-solving skills on all kinds of resource shortage issues. With this unique experience, I can not only accommodate to uncertain and ambiguous business environment, but also handle with internal & external pressure.

My leadership style combined both of People oriented and Transformational oriented style, leading & motivating cross-function teams to achieve big challenge goals, generating energy in organization, and driving success in any condition.

I am a quicker learner, diligent, fast response, and good collaborator.

经验

EXPERIENCES AND ACHIVEMENTS

Toufu Investment consulting company –own business & brands 2015. Mar-2023 Mar.

Freshbites ® Pet Food, own business 2019 Jan- 2023 Mar

Co-Founder & COO

Raised capital of 13 million RMB to create Pet Food business brand “Freshbites®” in 2019.
Developed SC sustainability strategy, shared transparent formula and ingredients sourcing to consumers.
Managed P&L and overall commercial & supply chain operation including 4 co-manufacturers and 3 DCs.
Established core team and developed brand and business from scratch.
Launched no-freeze package of Nature Pet Fresh food for dogs and cats in market.
Managed E-commerce sales and supply chain operations. Delivered 2 million sales revenue in the first year.
Produced 1000 short videos & gained 4 million followers of Tiktoker.
TikTok’s Top 10 ranking list of Most favored pet food and Taobao’s Top 3 ranking list of live stream of pet food category.

Linked@work® , Co-working Space& Incubator, own business

Co-Founder & COO 2015.Mar - 2018 Dec

Funded 10M RMB to start co-working space solution business in Guangzhou, Shenzhen & Hangzhou.
Managed overall P&L, brand promotion and supply chain operations.
Managed sale operations through paid membership program, accumulated over 15,000 paid members.
Created positive operation cash flow 6 months after each co-working space opening.
Created 10000+ square meters working spaces in 5 sites and generated over sale 20 million.
Won the prize of National Mass Innovation Space and gained 2 million RMB performance prize in 2016-2019.

The Clorox Company (US fortune 500 company) | Sept, 2011 ~ Jan 2015

Product Supply Director – Asia

Board Director of Clorox Greater China

Report to VP-International Product Supply Organization, Dotted line report to VP-Commercial Asia Pacific & Europe & South Africa

8 direct reports in Asia (total employees of Asia PSO is greater than 200 people)

Managed Asia end to end Supply Chain operations to supply over annual 300 million US dollars business covering Greater China, Malaysia, Singapore, Korea, Japan India, Thailand & Philippines markets.
Led and Managed complex Supply Chain operations in a wide range of business including Food, Cleaning, bag &wraps, Skin care, Disinfection cleaner, Pet care, Brake fluid and Charcoal.
Led and optimized Asia S&OP process to solve resource constrains and grew business.
Owned Asia Supply Chain P&L and managed full supply chain operations including Buy, Make and Ship.
Managed SC multiple functions including plant operation, planning, procurement, PMO, logistics and capacity.
Managed Asia Operation & distribution centre including 2 in-house factories and 6 Co-manufacturers/1 JV factory, 17 DCs as well as import and export crossing America, Europe, Asia Pacific.
Managed Asia demand & supply planning and logistics operations. Built Asia regional distribution hub in HK to grow Asia business.
Drove cost-saving pipeline projects and delivered over USD 5 million saving annually.
Managed Asia market new product launch and operation projects.

Mars-Wrigley Confectionery Company | April 2005 ~ Sept. 2011

Senior Product Supply Manager- Asia-Pacific (APAC) Supply Chain

Report to Product Supply Director-Asia Pacific; 8 direct reports and 10 dotted line reports

Managed demand & supply plan for 10 in-house factories, 40 DCs & 3 External Manufacturers in Greater China, India, Australia, Philippines, Vietnam, Indonesia, Thailand to supply USD 2 billion business per year.
Managed Supply & Delivery operations (on time delivery, transportation cost, inventory) in APAC markets.
Managed factories planning, capacity utilization, output and OEE (overall equipment efficiency).
Led China & India Sales & Operations process (S&OP) and worked with country GM, SC, commercial teams to solve resource constrains and grew business.
Led global project teams to develop digital twin technology for supply network optimization in 10-year horizon including factories and DCs footprint design, strategic capital investment, new business evaluation.
Led APAC SC digital transformation in long term strategy planning process and what-if business scenarios.
Developed 5 years supply strategies to drive APAC SC optimization aiming to SC low cost & agility.
Managed APAC region factories capacity expansion & capital plan >$USD100 million/year) and led teams to finish business case & finance study to go through global capital approval process.
Led new factories investment project including site selection, due diligence, land purchasing, capital budget, high-tech equipment, capacity and ROI. (China &Vietnam, over 300 million USD investment)
Managed APAC region planning team and SAP system planning CoE.

Achievements

Collaborated with global, regional teams to deliver high quality business case to start China and Vietnam new factory construction by 2010 Feb. (>$USD200 million in phase I investment)
Established capital investment guiding principle to manage capacity expansion (>$USD100 million/year) to support business growth +15% per year.
Established global SC network computer model by 2008 and identified 3 locations in APAC for new factory sites.
Optimized China S&OP and setup India S&OP process through 2009 to 2011.
Optimized China factories and DCs supply network to increase ~20% output in confection business.
Led Shanghai factory throughput improvement project (2009~2011) with +30% increasing.
Achieved APAC SC case fill rate >99% and perfect order >97%
Qualified 45 SAP Power Users through leading APAC SC SAP PU development program in 2010.
Completed China & South Asia chewing gum competitive study in 2009 & 2010.