- Drive net sales and day-to day operations and executions in your e-com markets. Full understanding of your sales situation through sales and customer behaviour analysis
- Identify opportunities and threats for your sales markets based on biggest sales/customer impact and drive towards the team.
- Drive total conversion based on customer need and behaviour to optimise daily/hourly profitable selling by delivering insights and suggestions to sales market team and other relevant stakeholders.
- Follow up on total sales market reduction strategy based on the regional strategy to optimise profitable short and long term selling and customer growth
- Drive selling with products and logistical capacity as key focus areas.
- Follow up the final customer offer for the sales markets, apply learnings of coming actions
- Set sales plan together with E-com sales market manager on Sales, pcs/order and avg price on weekly and daily level.
- Evaluate selling daily and hourly versus plans and deliver insights to relevant stakeholders (Commercial team, logistics, customer activation and Regional merch).
- Evaluate and optimize commercial activations from a sales and profit perspective taking all costs into account including logistics reductions and other costs.
- Drive new way of working within analytics in the sales and operations team connecting web, receipt, customer and logistics data.
- Provide analytical support to the full team in order to further develop its capabilities.
- Create templates and tools to optimize daily operations in the team.
- University Degree, preferably in Business, Economics or Fashion
- Proven E-commerce knowledge
- Strong analytical profile which can transfer complex analysis into easily actionable insights to all relevant stakeholders.
- Strong interest in data. Previous experience within web analytics is a merit as well as Google Analytics skills.
- Sales driven and have a strong commercial awareness, salesmanship for day-to-day optimization of site and product performance
- Strong in driving results and constantly improving ways of working
- Strong results in "HOW" - a true ambassador of H&Ms values
- Strong communication skills and fluent in English, both written and spoken
- Very good skills in MS Office, especially in Excel and PowerPoint
- Able to work independently and be self-motivated while still working within a team environment and fostering a strong team collaboration
- Flexibility and adaptable to change, a strategic mindset
- IT System understanding and competence
- 2+ years of E-commerce experience is a merit.
- Experience within fast moving consumer goods is a merit.
- Meriting with competence within omni ways of working
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E-commerce Business Analyst - Shanghai, 中国 - H&M Group
描述
Job Description
What you will do:
You contribute to added customer value, a strong brand and increased sales by supporting and ensuring customer experience and day-to-day operations for e-commerce in the region
You work towards aligned and cross-functional goals, driving omni sales performance and customer centricity in all parts of your work
Maximize OMNI profitable net sales, customer base, customer experience and day-to-day sales operations in your e-com markets
Plan, forecast and follow up on selling in sales market together with commercial leads and sales market management.
Key analyst in the team driving insights and connecting customer, sales, web analytics and logistics-data to optimize decisions.
Assortment and stock management. Plan, manage and follow up sales, stock and reduction levels in your e-com markets together with the commercial leads.
You provide input to regional team for your market about e-com, traffic, targets, customer needs and shopping behavior
Maximize profitable net sales and customer base for your sales markets – short and long term.
Plan, forecast and follow-up sales and logistical output requirement
Drive analytics, insights and way of working in the team
Qualifications
Who you are:
Additional Information
If you feel that your experience, skills, and ambitions are a match, send us your application as sooner as possible. We are looking to have a mix of people that work in a way that optimizes our decision making, team performance and ultimately helps us reflect, respect, and relate to our colleagues and customers.
This is a permanent position based in Shanghai.
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