Pitching Cambodia – So where the bloody hell are you?
Cambodia is one of the less popular destinations for first time travellers to Asia. With so many diverse countries to choose from, Cambodia really hasn’t done a great deal to get into the hearts and minds of world travellers. Tourism is a key industry for many Asian countries and in order to attract, they need to market their product. Many countries are hopping on the bandwagon following the hugely successful “Malaysia Truly Asia” campaign.
Malaysia does have a lot to offer – food, diversity of cultures, heritage, beaches, islands, diving, rainforests with the World’s largest flower, but ask someone what they want to see when they visit Malaysia and they will struggle for an answer. The most famous thing about Malaysia is the Petronas Towers. But you don’t book a vacation to see a skyscraper. Despite this, the campaign has seen a solid and consistent increase in tourism.
Many countries have hopped on the bandwagon with their own taglines:
Incredible India
Amazing Thailand
Dynamic Korea
Uniquely Singapore
Wow Philippines
Maldives, The sunny side of life
Naturally Nepal
Even Australia introduced a tagline in 2007 courtesy of UK based advertising agency M&C Saatchi, which was, and I kid you not,
“So where the bloody hell are you?”
That A$180 million dollar campaign ran into some difficulties when it was banned for using the word “bloody” on UK TV. It was also banned in Canada for it’s promotion of alcohol consumption where in the opening scene of the commercial, a guy in an Outback bar says “We’ve poured you a beer”.
Cambodia desperately needs tourism to bolster its fledgling economy. Tourism is Cambodia’s second largest industry next to textiles. Despite this, Cambodia only attracts less than 5 million tourists a year. Compared to neighboring Thailand’s 25 million tourists, clearly Cambodia is not doing a particularly good job.
They do have a tagline,
Cambodia, Kingdom of Wonder
And they do put out some cheaply produced and very unimaginative videos. They even have a Kingdom of Wonder song.
At least M&C Saatchi was creative, and we all know controversy sells.
Given what is at stake here, if I ran an advertising agency, I would be knocking on the door of the Cambodian government and making a pitch.
Cambodia should be an easy sell to tourists around the world. And I am not talking food or culture, but a unique magical destination that should be on everyone’s bucket list. I am of course referring to the largest religious structure in the world, Angkor Wat.
Build a campaign around that and your next paycheck could well be A$180 million!
I leave you with some pictures of my last trip there. I am hardly what you would call an expert photographer, but despite this, with such a photogenic subject matter it is almost impossible to fail.
Dean Owen is Co-Founder of Quimojo, a revolutionary new concept in Global Campus Recruitment
来自Dean Owen的文章
查看博客Yes it is March 14th, which means that chocolate sales in Japan are going through the roof, because ...
Naff surfer shorts and flip flops may be the order of the day, but pack away your Rayban’s, lose the ...
In the Spring of 2014, a wave of nostalgia swept the nation upon the announcement that production of ...
相关专业人员
你可能对这些工作感兴趣
-
Design Verification Intern
发现在: Talent CN S2 - 6天前
NVIDIA Shenzhen, 中国 全职Board/System Qualifying for Server, Automotive and Graphics products. This position will be responsible for DC-DC Power solution qualification and debugging of board level/system level using NVIDIA silicon chip products. Products may include Server baseboard/motherboard, graphics ...
-
advance quality engineer
发现在: Talent CN S2 - 2天前
TE Connectivity Shanghai, 中国At TE, you will unleash your potential working with people from diverse backgrounds and industries to create a safer, sustainable and more connected world. Job Overview · TE Connectivity's Quality and Reliability Engineering Teams analyze the ability of product and producti ...
-
微服务产品架构师(北京/上海/成都/深圳)
发现在: Talent CN S2 - 1天前
Tencent Shenzhen, 中国微服务产品架构师(北京/上海/成都/深圳) 深圳 分享 分享岗位 · 方式1:复制岗位链接 · 方式2:分享岗位海报 · 手机扫描二维码分享 · 收藏 CSIG 点击了解更多BG信息 产品 五年以上工作经验 更新于年04月25日 岗位职责 1.方案构建:为多个行业客户提供私有化云原生整体技术平台、业务和技术层面的架构咨询服务,主要为云原生应用方向(容器/微服务/消息中间件等);;2.项目落地:针对特定行业客户从始至终进行方案的输出/落地推进/最终交付,以及过程中的问题处理,满足客户在 TCS 云原生套件产品上的需求跟进;;3.需求反哺:通过 ...
评论
Sarah Elkins
7年前 #16
Thanks for reading it, Dean Owen, I'm so proud of that girl and can't wait to see her in September when she's back in Virginia.
Dean Owen
7年前 #15
Those types of blogs are my absolute favourite. She does write well, and some great pictures. I kind of like the idea of burning fake money to send to ancestors. Thanks Sarah Elkins
Sarah Elkins
7年前 #14
Lisa Gallagher
7年前 #13
Paul Walters
7年前 #12
done ! Only 10% I like that, not greedy!
Dean Owen
7年前 #11
Could seriously be a good business opportunity, pitching to countries that have not engaged outside agencies. How about I set up the meeting, you do the pitch, and I get 10% if you win? (I'm not greedy and A$ 18 million would be enough to get me that villa next to yours!) Thanks Paul.
Paul Walters
7年前 #10
mohammed khalaf
7年前 #9
Dean Owen
7年前 #8
mohammed khalaf
7年前 #7
Dean Owen
7年前 #6
Thanks Joanna, Well if you want to avoid getting depressed, avoid The Killing Fields and the Choeung Ek Genocidal Center in Phnom Penh. Must see temples are Angkor Wat, Bayon, Ta Prohm and Angkor Thom. If a nice day when you visit Angkor Wat, do the tethered balloon ride and you'll get a magnificent view. Some nice Art Galleries in Siem Reap. The Water Villages. And after a heavy day of walking, go to the Elephant Bar at Raffles Grand Hotel a'Angkor and order the Airavata cocktail. For a special meal, book a table at the Amansara, but don't stay there (it is not as good as other Aman Resorts)
Dean Owen
7年前 #5
For sure I will visit India again, and we can go out and have my favourite dosa or uttapam together! Thanks Praveen Raj Gullepalli
Pascal Derrien
7年前 #4
Dean Owen
7年前 #3
Dean Owen
7年前 #2
Thanks @Praveen Raj Gullepalli. I will have to do an Indian article shortly then, perhaps Jaipur, or New Delhi, or if I am feeling ambitious, Mumbai (so much to talk about Mumbai). Which part of India are you originally from?
Dean Owen
7年前 #1
Thanks Netta Virtanen, It is changing fast. Now the road from Siam Riep to Angkor Wat is lined with tacky Chinese run hotels. Phnom Penh is looking more and more like Hanoi with all the mopeds.Had some amazing French food. Did you visit the water villages at Tonle Sap? And do you prefer Thai or Khmer cuisine? Cheers