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    Unite | Senior Executive , Tactical Planning - Shanghai, 中国 - GroupM

    GroupM
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    描述

    Description

    Position at GroupM Overview of job
    GroupM is the leading global media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Senior Executive , Strategic Planning to join us. 3 best things about the job:
  • Young and like-minded colleagues working together.
  • Work with amazing people from different units like strategic planning, social media and data analytics.
  • Full media planning across all traditional & digital media activities.
  • Measures of success – In three months:
  • Have an understanding of the agency portfolio of clients
  • Provide assistance in the evaluation of media opportunities
  • In six months:
  • Assist Line Manager in annual review/planning proposal for the client.
  • Start to build a relationship with specialists from client side
  • In 12 months:
  • Be the person whom the client goes to for day-to-day activities. Able to propose ideas and activities to answer identified challenges.
  • Assist in leading a small-scale project (identify need, formulate idea into plan, set the scope and present to the Manager).
  • Responsibilities of the role:

    • Media optimization (TV plus OTV), negotiation (build good relationship with media venders and branding team), media implementation (media buying, tracking and quality control) and media evaluation (media pre buy and post buy analysis, media scene update, monthly/quarterly and annual review).

    • Brand annual KPI delivery, quality control: to ensure all the brand KPI must be 100% delivered to meet our promise and improve buying and negotiation power.

    • Trading policy follow up and KPI target delivery: 100% follow trading buying policy to leverage brand KPI and quality to meeting /reach 3rd party auditing.

    • Tool's expert and champion AD power, Moinder, Infosys, MixReach and MOOC, symphony.

    • Ability to leverage buying criteria to maximize ROI.

    • Media optimization to cross leverage buying quality and cost efficiency to meet both brand saving target and trading policy.

    • Internal communication, leverage resource from Finance, Procurement, Strategic Planning team ect.What you will need:

    • 1-2 years relevant work experience, fresh graduate is also acceptable.

    • Bachelor's degree or above.

    • Good experience and relationship with media venders.

    • Good communication and negotiation skill, quick learning ability.

    • Patience, pay attention to details. More about GroupM GroupM is the leading global media investment management group serving as the parent to WPP media agencies including Mindshare, MediaCom, Wavemaker, Essence and m/SIX, as well as the programmatic digital media platform, Xaxis, each global operations in their own right with leading market positions. GroupM's primary purpose is to maximize the performance of WPP's media agencies by operating as leader and collaborator in trading, content creation, sports, digital, finance, and proprietary tool development. GroupM's focus is to deliver unrivalled marketplace advantage to its clients, stakeholders and people, and is increasingly working closely for the benefit of clients with WPP's data investment management group, Kantar. Together, GroupM and Kantar account for over 50% of WPP's group revenues of more than $20 billion.Discover more about GroupM at
    Follow @GroupMWorldwide on Twitter
    Follow GroupM on LinkedIn - About China GroupM is WPP's media investment group and the world's leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and mSix&Partners, and cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment) and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business.


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