- To develop Alastin product line business strategy: NPD plan with clear strategy and market/consumer insights. Lead MRP, BP, OP
- To achieve business targets within the allocated budget: Drive business growth and sales target achievement for assigned brand. Control of marketing and promotional expenditure within the allocated budget, leveraging resources to gain optimal ROI
- To develop and plan marketing strategy in both consumer and professional channels successfully
- Development of Brand Plans and Forecasts for the assigned product, including details of brand marketing strategy, resources and sales projections, etc.
- Develop product positioning and messaging for all relevant stakeholders
- Gaining market intelligence and customer insight through relevant market research programs
- To implement marketing strategy and tactics optimally
- Design and execution of product marketing tactical plan/promotional mix and ensuring that these plans are implemented optimally and thoroughly to meet agreed objectives
- Integration and co-ordination of Marketing activities through effective sales force support and engagement efforts
- Establish partnership and relationship with HCP/KOLs to develop and strengthen brand endorsement
- Assessment of sales performance and identification of variances to plan; recommend and implement proposals that rectify or capitalize on current sales performance
- Support product training for sales force
- To build up and maintain excellent collaboration with other functions
- Guide and work closely with sales team and external agencies to ensure high quality execution of promotion programs
- Input to monthly rolling demand forecast in consultation with relevant cross functional team
- Lead the development of commercial value appraisals for new products/indication or business opportunities
- Collaboration with Medical Affairs and Regulatory function to provide quality and evidence-based promotional support to sales force that would nurture and support strong Brand positioning
- Support commercial team for coverage expansion
- People development
- To coach, guide and develop PM/SPM capability
- University degree or above; Medical Science, Pharmacy or related major preferred
- Minimum of 12 years' experience in brand management of skincare industry; with experiences in physician dispensed skincare or medical aesthetics preferred
- Demonstrated solid experience in brand marketing strategy development, promotional programs development and execution, with excellent commercial insight and strong analytical skill.
- Required pre-requisites skills/experience for this position:
- Excellent and effective oral and written communication skills in English and Chinese, proficiency in use of standard software applications, especially PowerPoint and Excel.
- Proactive in problem solving and a team player.
- Passionate for excellent work, self-motivated and customer orientated.
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Marketing Manager, Injectable Aesthetics - Shanghai, 中国 - Galderma
描述
Description
To create and maximize value and potential for designated category in professional channel by developing, planning and implementing marketing strategy and promotional tactics that aligned with the Brand Strategy to achieve targeted sales growth and market share growth.
Key Responsibilities
Skills & Qualifications
What we offer in return
At Galderma, you have the opportunity to gain new and challenging work experience and create an unparalleled, direct impact. We offer careers in innovation and accountability, empowered by diverse, collaborative colleagues across functions and geographies who share their passion to advance dermatology for every skin story.
Our people make a difference
At Galderma, you'll work with people who are like you. And people that are different. We value what every member of our team brings. Professionalism, collaboration, and a friendly, supportive ethos is the perfect environment for people to thrive and excel in what they do.
