- Lead regional event marketing programs in mainland China.
- Proactively partner with global teams for global strategic events and thought leadership events.
- Analyze event results on regular basis and continuously optimizing the event format, content and performance.
- Responsible of driving brand awareness, familiarity, and shape brand perception among our target audience through integrated marketing campaigns.
- Responsible of event attribution on ads product launches and revenue.
- Work closely with internal marketing and product teams on a holistic advertiser communication plan related to new feature GTM and brand campaign.
- Proactively reach out opportunities of category associations on cross-border ads development.
- Serve as a consultative product and brand expert and understand advertiser and customer needs.
- 6+ years of professional noninternship marketing experience
- 7+ years of developing and managing acquisition marketing or channel programs experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling crossfunctional marketing programs
- Experience developing and executing campaigns across a multitude of timezones and languages
- Experience driving direction and alignment with large crossfunctional teams and agency partners
- Experience designing and executing joint marketing plans with strategic alliance partners with global footprint
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Sr. Strategic Event Manager, Ads Marketing - Shanghai, 中国 - Amazon Information Service (Beijing) Co., Ltd. (Shanghai Branch)
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发现在: Talent CN S2 - 5天前
描述
Amazon Ads helps brands design ad experiences that delight customers and deliver meaningful results.With 300+ million worldwide active customer accounts, and first-party insights based on shopping, streaming and browsing signals, brands can craft relevant campaigns that enhance customer experiences.
Our solutions on , services like Twitch, IMDb TV, Alexa, Amazon Music, and partnerships with third-party publishers and exchanges make Amazon Ads the ultimate amplifier for brands to reach the right audiences in the right places, both on and off Amazon.
In 2017, we stood up a team in China to drive the awareness, activation, and continued success of China-based sellers advertising in marketplaces worldwide (North America, Europe, and Asia Pacific) via marketing channels, seller education, and product marketing.
Strategic Event Manager will be accountable for event strategy and content creation, with programmatic approach to serve the dynamic event needs.
This person will also work internally in a cross-functional manner, collaborating with teams across Amazon Ads to identify our audience needs and turning it into scalable marketing programs through suitable events and channels.
Lastly, the Sr.Strategic Event Manager will own testing and measurement, optimizing for what drives performance and reporting the impact of event marketing on the business growth.
Key job responsibilitiesShanghai, 31, CHN
BASIC QUALIFICATIONS
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