- Manage the retail expansion strategy team, monitor marketplace developments at a granular level in China market
- Manage all Marketplace Transformation projects, such as new format strategy; work with cross-function teams to ensure the successful execution of related programs
- As part of the strategic planning role, manage and track target setting for new big stores
- Develop specific analytic approach and conduct advanced and technical data analysis
- Manage PLM and BPM processes, customer store support scheme, Capex/Opex planning & compliance
- Global Key Cities performance tracking and quarterly reporting
- Track Offline market capacity and marketshare at Regional, city cluster, and trade zone level
- Define and communicate GCA Retail Guardrails & Positioning with BU/brand stakeholders
- Set retail expansion / optimization strategy across range of adidas store formats
- Run regular cross-functional store approval meeting and act as store approval gatekeeper
- Source and maintain relevant up-to-date marketplace intelligence and data
- Track and forecast store opening progress by customer, and monitor compliance (store audit) with store opening/closure/relocation guidelines
- Maintain franchise store tracking database (PLM), ensure usability and linkage with other business functions
- Manage franchise store opening support budget (capex and opex)
- Define, maintain and communicate investment guidelines for franchise stores
- HQ programs mgt (Fleet Audit, Traffic counters, Design projects, RFID, Fixture recycling)
- Define, maintain, and communicate policies and procedures for assigning and allocating malls to franchise partners
- Support customer account strategy for marketplace development
- Manage/Report/Action on account compliance and manage dispute cases
- Manage GCA and Global store approval (BPM) process for own retail stores, including openings, closures, renewals, and remodels.
- Manage own retail store development budget (capex)
- Real estate Lease Management
- Delivery of related initiatives and modules on-time and with high quality
- Development of strong rapport with key stakeholders
- Store opening and closure control KPI
- Relevance of analysis, reporting and tools to business priority needs
- User feedback on analysis, reporting and tools
- Internal: Senior Leadership Team, Real Estate Team, Region sales and Key Account team, Finance, Strategic Planning Team
- External: External consultants or other data/information resources
- 15+ years of general business experience
- Experience in Business Strategy & Planning
- Experience with a global consumer goods brand and/or modern retailer
- Experience in working closely with senior management across functions
- University degree or above in Math, Statistics or other quantitative subject
- Advanced statistical methods and analytic techniques – experience with and expertise in:
- Large dataset manipulation and data mining
- Statistical analysis in business context: regression, predictive modelling, segmentation / cluster analysis, conjoint analysis etc.
- Spatial analysis on GIS system is preferred
- High proficiency or expertise with database, statistical and business intelligence systems (e.g., SAS, SPSS etc)
- Solid business sense and critical-thinking ability – able to solve problems using both conventional judgment and ad-hoc analysis
- Mature and credible interpersonal skills– able to quickly build trust and act as an influencer across the retail development team and related team
- Willingness to learn – a drive to learn about all aspects of the business and develop general management competency
- Fluent written and spoken English and Mandarin
- MBA or other business- related qualification
- Strong communication skills and influence skill
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Senior Director Marketplace Strategy - Shanghai, 中国 - adidas
描述
Purpose & Overall Relevance for the Organization:
Lead the marketplace strategy and asset management teams to develop retail expansion and optimization strategy for China market; develop location assessment and store segmentation reflective of consumer behavior and linkage to cross-functional initiatives; track, plan, and manage budgets for store opening, closures, and remodels to ensure optimal marketplace coverage, including both Franchise and Own Retail store fleets.
Key Responsibilities:
SUB TEAM: Strategy & Key Cities
SUB TEAM: Franchise Store Planning and Asset Management
SUB TEAM: Mall Allocation & Own Retail Asset Management:
KPI:
Key Relationships:
Requisite Education and Experience / Minimum Qualifications:
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