- Identifies and develops businessopportunities and plans, with continuous analysis of business opportunities by developing Key Performance Indicators to achieve revenue goals.Along with the continued assessment oflocal capabilities to ensure that the execution plan is correctlysupported.
- Knowledgeable on local consumers and customers' needs in key channels, in order to develop plans to increase volume, change package mix and generate more profitability to Coca-Colasystembusiness.
- Analyzes issues by packages and develops activities focusing trade, sales force and consumers closely with other related areas, such as Shopper, RGA, Marketing, Technical and Finance resulting in robust plans.
- Translates shopper and channel insights, trends and assessments, into channel strategies and plans.
- Identifies success factors that drive growth in revenue per case, faster transaction growth than volume growth, and growth in system /customer profitability and marketPer Capitanumber.
- Unleashes channel potential through better execution and improves internal processes, support tools implementationto maximize speed and effectiveness of company's response to changing market conditions and enhance go-to-market.
- Leads and facilitates strategic and annual business planning processes across the system, ensuring plans reflect mid-to-long term growth strategies.
- Manages cross functional project teams asrequired.
- Supports theOperating Unite development; ensuring the identification of opportunities and risks based on market analysis across channels and shopper/consumer, to deliver volume, profit and share targets for entire portfolio, including recommendation of systeminvestments.
- Bachelor's degreein Marketing, Finance, Business or related field, Master's degree ispreferred.
- 5+ years ofleadership in a digital commerce with a globalconsumer packaged goods experience, to include branding and grocery areneeded.
- Must have experience withannualbusinessplanning, forecasting, customer and distributor management.
- Must possess excellent relationship building skills, as well as strategicleadership.
- Distribution center knowledge is ideal
- The ability to influence outcomes and be persuasive are ideal
- Experience or ability to learn and implement agile projectsmanagement.
- Proven success with social media ecosphere and leveraging these to drive incremental sales.
- Proven record of localizing and implementing a global consumer goods strategy.
- Strong understanding of system financials/economics
- Iconic & Innovative Brand s: In our portfolio of over 250products,we offer a variety of widely known & popular brands including Coca-Cola, Simply,Fairlife& Topo Chico.
- Exposure to World Class Leaders : Availability to global marketing leaders that will expand your network and exposure you to emerging digital platforms and marketing insights.
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Manager, Franchise Operations - Shanghai, 中国 - Coca Cola
描述
Description
Summary:Based in Nanchang, Jiangxi Province
At the Coca-Cola Company, we work collaboratively to find new and innovative ways to strategically move the business forward by leading, developing and executing digital strategy in partnership with our customer and bottler relationships. We set the standards and policies for the Company and we're looking for candidates with a proven ability to implement initiatives, develop marketing strategy and deciphermarket data to make a global impact for theworld's most recognized brands. You'll execute strategies with bottling partners, assist management with identifying opportunities, provide recommendations and implement key initiatives including sales planning, monitoring sales and activity records. The success candidate needs to demonstrate their ability to execute highly complex or specialized projects in the commercial marketplace.
What You'll Do for Us
Qualification & Requirements
What We Can Do For You
Skills:
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