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Shenyang

    Area Marketing Manager - Shenyang, 中国 - Novartis

    Novartis background
    全职
    描述

    Summary

    -Local Brand Managers OR global / regional / local sub-function specialists within a specific marketing sub-function. -Define product strategy in agreement with local management and global marketing department, and implement supporting tactical plans/projects.

    About the Role

    Major accountabilities:

  • Prepares content of Integrated Brand Teams and Launch Teams.
  • Responsible for execution, monitoring and analysis of the agreed tactical plans in order to ensure the growth of the brand(s) -Lead the development of promotional activities in line with internal SOPs and Code of Conduct guidelines.
  • Monitor and control brand budgets, forecasts and expenses and assess the marketing mix of the product to evaluate cost effectiveness and results.
  • Identifies area market insights and opportunity via customer interactions -Executes central marketing activities as well as regional initiated marketing activities -Monitors product performance and external environment using appropriate tools and taking corrective action if required to meet business objectives -Collaborate with Marketing and Medical teams to maximize activities: -Scout centers, KOLs and OLs by disease within assigned territory -Identify specific needs for each segment of patients and the implications of the disease for each of them within assigned territory
    Key performance indicators:

  • Market share & market share growth.
  • Performance management and employee relations, feedback, meetings, surveys (i.e. Field Force, Marketing capabilities, Global Marketing, Medical Department,Regulatory Department) -Ensure full compliance to all regulatory requirements
    Minimum Requirements:
    Work Experience:

  • Cross Cultural Experience.
  • Project Management.
  • Operations Management and Execution.
    Skills:

  • Agility.
  • Asset Management.
  • Commercial Excellence.
  • Cross-Functional Collaboration.
  • Customer Orientation.
  • Digital Marketing.
  • Healthcare Sector Understanding.
  • Influencing Skills.
  • Marketing Strategy.
  • Negotiation Skills.
  • Operational Excellence.
  • Priority Disease Areas Expertise.
  • Product Lifecycle Management (Plm).
  • Product Marketing.
  • Product Strategy.
  • Stakeholder Engagement.
  • Stakeholder Management.
  • Strategic Partnerships.
    Languages :

  • English.
    Why Novartis: Helping people with disease and their families takes more than innovative science. It takes a community of smart, passionate people like you. Collaborating, supporting and inspiring each other. Combining to achieve breakthroughs that change patients' lives. Ready to create a brighter future together?

    Join our Novartis Network: Not the right Novartis role for you? Sign up to our talent community to stay connected and learn about suitable career opportunities as soon as they come up:

    Division
    International

    Business Unit
    Pharmaceuticals

    Location
    China

    Site
    Shenyang (Liaoning Province)

    Company / Legal Entity
    CN06 (FCRS = CN006) Beijing Novartis Pharma Co., Ltd

    Functional Area
    Marketing

    Job Type
    Full time

    Employment Type
    Regular

    Shift Work
    No


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