Xinyan Lu

您好，我叫吕歆妍，我是一名University of California - Los Angeles (UCLA)学生在美国洛杉矶读大学。我在学校真在学商学院，对于管理资料非常感兴趣。我希望在我夏天的暑假内可以有机会和您们工作，我带来我特别的背景，经验，和想法搭配到beBee的出色工作环境。

LIVHOUG: Modern Streetwear Brand Los Angeles, CA Founder and CEO Dec 2022 – Present

Launched modern streetwear brand with a focus on bottom-wear featuring ease of movement for the dance community

Formed a partnership with The Evens Group (TEG) company, a clothing developer who previous partnered with companies such

as Vogue, WWD, and the San Francisco Chronicle, to create industry-standard design specification sheets

Created viral TikTok marketing videos which amassed over 40,000 views in order to build a strong following for launch

Partnered with Carr Textiles to source overseas fabrics in order to create samples of the clothing line

PLOTS: Events Ticketing Hub App Los Angeles, CA Sales and Marketing Intern Jan 2023 – Present

Manage email and social media outreach to ~20 vendors/hosts per week, with an above average 25% success rate, increasing

active hosts from 30 to 50, active users from 20,000 to 25,000, and ticket sales by 10%

Organize Plots’ professional profile through LinkedIn postings, hiring designers to create software and graphic designs (UI/UX)

Record weekly video interviews and viral TikToks around campus capturing market interest for various niche events

Bruintank: Sharktank-inspired campus-wide event where LA startups can pitch business ideas Los Angeles, CA Applicant Review and Processing Committee Member Nov 2022 – Present

Brought in venture capital firms including BoostVC, POPL, and IF Ventures to judge Bruintank events, as well as sponsorship

from DayDream; the VCs praised my management of the competition and indicated their enthusiasm to return for future events.

Screened 50 applications and prepared for investor review, with four $1000 prizes going to ideas from AI startups to children’s

novelty items; received personal mentorship from VC investors

Lead creation and execution of accelerator and mentorship programs designed to allow four other entrepreneurs to share their

own stories, dispense knowledge, and provide lessons learned through presentations and discussions to Bruintank attendees

Unconsulting x Boston Consulting Group (BCG): Case Competition Los Angeles, CA Semi-Finalist Feb 2023 – Mar 2023

Led a 5-member team to the semi-finals, working with BCG to research and analyze the video gaming sector for an in-depth

presentation to industry leader Activision Blizzard

Assessed Activision Blizzard’s potential for market entry into the game streaming industry in partnership with streaming leaders

such as YouTube and HBO Max; proposed story-line companion films with Blizzard’s intellectual property and characters

University of California - Los Angeles (UCLA) Business Economics Major