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    Assistant DTC Manager - Shanghai, 中国 - Henkel

    Henkel
    Henkel background
    描述

    在汉高,您可在工业和消费类业务稳固传统和领先地位的基础上更进一步,重新构想和改善日常生活。如果您喜欢挑战现状,加入我们的社 区,我们在全球有 5 万多位先锋。Henkel Consumer Brands 团队不断推动活跃品类的发展:Laundry & Home Care 和 Hair。凭借我们值得信 赖的品牌,包括 Persil 和 Schwarzkopf,以及我们的尖端技术和颠覆性解决方案,您将有无数机会探索新的道路并培养您的技能。在我们以未 来为主导的业务和充满活力的多元文化中成长,并找到属于您的位置。为更具可持续性的发展留下您的印记,我们准备好了。

    Dare to make an impact?

    您的角色

    • Establish a streamlined WeChat Pay/O2O system and a promoter distribution platform to drive traffic and capture shopping data for the Henkel Customer Data Platform (CDP).
    • Acquire traffic from city attack, social media platforms, etc., and integrate it into the Henkel CDP.
    • Utilize shopping portrait tags to enhance customer lifetime value and increase repurchase rates.
    • Organize community events to encourage UGC creation, thereby expanding brand influence in the public domain.
    • Employ various activities such as puzzles, Q&A sessions, and open discussions to increase engagement within WeChat groups, aiming for a 10% participation rate.
    • Retrieve New Product Development (NPD) assets from Marketing and construct a comprehensive engagement journey within private domains to elevate awareness of new products and encourage initial trials.

    您所需的技能

    • Strong communication skills and ability to engage with stakeholders at all levels of the business.
    • Ability to prioritize and manage own workload.

    在汉高,我们都有着各种不同的背景、观点和生活经历。我们相信,所有员工 的独特性就是我们的力量。加入我们,成为团队的一员,发挥您的独特性我们欢 迎所有申请,无论申请人属于哪种性别、血统、文化、宗教、性取向、残疾状况以 及世代。



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