- Drive the success of STATEMENT and Y-3 across GCA within guidelines set by Global BUs
- Plan and deliver the most efficient and productive assortment for Y-3 to represent a strong brand image and consistency of the range across both Own Retail stores and eCom across GCA
- Land global STATEMENT/ Y-3 to create BRAND HEAT and achieve FINANCIAL TARGET
- Drive key Retail KPIs (Comp growth, ATV, UPT, Conversion and In-season sell through, etc.) with the right Merchandise
- Play a critical role to drive brand direction, business growth in DTC (Brick & Mortar and eCom)
- Responsible for the business success of STATEMENT/ Y-3 incl. setting forecasts, pricing, range size, Hard Launch Dates (HLDs), delivery and Sell-through (ST)
- Partner with GCA OMNI buying team to plan STATEMENT/ Y-3 OTB and buy strategy for GCA
- Analyze historical sell-through data to plan and react to deliver the best assortment for marketplace
- Define channels/store segmentation for globally allocated products and manage conversations with cross-functional stakeholders (Channels, Franchise, Sales, eCom and Marketing related functions) to ensure products land in the most optimized and premium manner
- Perform Category analysis including sell-through, forecasting, range building/adoption, brand partner selection, GCA pricing proposal, monthly flow, ARP, etc
- Coordinate with GCA OMNI buying team to identify assortment needs per season, and translate these needs into efficient buying plans
- Consolidate ST performance data and qualitative soundbites within GCA on all launches to communicate to Global BU for tracking and influence future product planning
- Ensure that buy and merchandising schedule can well reflect the strategies of the company, rationalizing the assortment plan with extended team specifically Senior Leadership, BU leads, Retail and eCom
- Monitor sell-through during the season and provide solutions for in-season product management
- Deliver reports to Global regularly or upon request
- GCA Y-3 interface between Global BU, GCA x-functions, and country cluster (business opportunities, commercial input process, review performance results, market trends/insights, category plans, etc.)
- Define range for GCA sample ordering
- Support line manager in communications between Global BU, GCA cross-functions, and channels
- Leverage Go-To-Market Trend analysis to set price bands (standard margin based on average price)
- Monitor systems and file management: SAP, adirace, HUBLITE, RMA Master Range File
- Contribute to the development of business mid to long term division plan in alignment with global vision
- Actively participate in departmental level trainings and development initiatives and activities
- Collaborate with local creation teams (CCS) to develop new brand partnership collections across all product types.
- Exercise Merchandising/Business acumen to ensure locally created collections are profitable and meet business expectations. (Net Sales/Margin)
- Obsess creation calendar to secure on time product delivery
- Category Net Sales, Net Margin contribution across GCA
- Sell-out
- Forecast & data accuracy
- NPS
- Market share
- Achievement of key SBP initiatives
- GCA OMNI Buying
- GCA Brand Marketing
- GCA Retail Marketing
- GCA Demand Planning/Finance
- GCA PP&O
- GCA PMO
- Global BU
- Ability to implement strategy, balancing hype and business
- Strong presentation, communication, negotiation and influencing skills, especially with senior stakeholders within a global matrix organization
- Distinct track record of success and high-level Buying/Category Management knowledge
- Strong cross-functional and stakeholder management experience across commercial functions (e.g. marketing, sales, etc.) and supporting functions (finance/SCM), as well as different organizational levels (Global, Market, etc.)
- Strong industry knowledge, across divisions — footwear, apparel and accessories
- Expert understanding of GCA market's consumers, accounts, economic environment and commercial needs
- Strong data analysis skills & ability to translate/articulate data results into clear business actions
- Strong team player with high level of integrity & attention to detail
- Self-motivated, Results Oriented Mindset and highly organized
- 7-10 years of experience in Buying/Category Management/Product required. Regional experience preferred.
- Proven experience with at least 3 years at senior level with major Apparel/Fashion/Footwear related companies
- Familiar with both Retail and eCom business needs, with strong business acumen
- Fashion, Luxury, Sneaker & Sporting Goods industry experience required
- Passionate about product. Product creation experience preferred
- University degree in Business or equivalent professional experience, ideally in Sales and/or Marketing, MBA preferred
- Fluent in English and Mandarin (written and spoken)
- Has lived and worked in different cultures or has substantial experience working in regional teams
- Strong Computer Skills including Outlook, Word, Excel (Pivot), PowerPoint, etc.
- Passion for sports and belief that through sports we have the power to change lives
- Willingness to travel up to 15-20% of time
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Senior Manager Originals Statement - Shanghai, 中国 - adidas
描述
Purpose & Overall Relevance for the Organization:
Key Responsibilities:
Planning
Management
Creation
KPI's:
Key Relationships:
Knowledge, Skills and Abilities:
Requisite Education and Experience / Minimum Qualifications:
