- 与中国领先的社交媒体和内容平台(如小红书、抖音、腾讯等)建立和维护战略合作伙伴关系,创新数据合作项目,建立行业领先的解决方案。
- 跨部门合作,利用平台的数据能力,基于最新的市场趋势和数据分析,与Planning团队深度合作,为品牌提供定制化的数据解决方案,帮助品牌精准定位目标受众,并提出有效的沟通和营销策略,并包装成行业案例。
- 利用现有的媒体数据库和创意资产数据库,结合建模分析和现成的AI大模型技术进行数据分析,为销售和营销团队提供数据驱动的洞察和解决方案。 职位要求:
- 本科及以上学历,计算机科学、数据科学、统计学等加分。
- 至少5年以上在数据分析、数据科学或相关领域的工作经验。
- 具有平台合作的经验,对中国数字营销生态系统有深入了解。
- 优秀的跨部门沟通和协调能力,能够在多元文化环境中高效工作。
- 创新思维,能够主动识别和抓住新机会,将复杂的数据转化为可行的业务策略。
- 流利的中英文沟通能力。
- 如果能熟练掌握数据分析和建模工具(如Python、R、SQL等),以及主流的数据分析和可视化软件加分。 More about EssenceMediacom We are a global communications agency leading with breakthrough thinking, building explosive growth for brands, and helping our clients see the bigger picture. Our daring global network of 10,000 influencers help our clients breach traditional boundaries in media, uncover novel ideas, and unleash exponential growth. EssenceMediacom challenges conventional thinking to build, propel, and supercharge our clients' businesses at scale and lead our industry in critical areas such as diversity, equity, inclusion, and sustainability. EssenceMediacom understands that our people are tasked with big goals: building breakthrough growth for brands and leading with breakthrough thinking in our industry. Our people are at the heart of this work because their ideas will enable us to decode the intersections of people, content, and technology to bring our aspirations to life. Our success is down to our eclectic, diverse, and talented people. EssenceMediacom is a place for us to grow our careers and expand our horizons. EssenceMediacom is committed to building an agency culture that supports our people, puts diversity at the forefront of our operations, and creates opportunity for all. This collective culture will be our "new power" where ideas are freely exchanged, and collaboration is actively encouraged in a place where you can innovate in our hyperconnected world. About GroupM China GroupM is WPP's media investment group and the world's leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and mSix&Partners, and cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment) and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business.In GroupM, we view everyone as an unique individual and we understand that inclusion is more than just diversity – it's about belonging. We celebrate the fact that everyone is unique and that's what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global diverse clients we work with.Discover more about GroupM at Follow @GroupMWorldwide on TwitterFollow GroupM on LinkedIn -
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EssenceMediacom | Associate Director, Data - Shanghai, 中国 - GroupM
描述
Description
Position at EssenceMediaCom EssenceMediaCom |Data Solution Associate Director – EssenceMediaCom, China 职位描述 我们正在寻找一位充满创造力与洞察力的 Data Solution Associate Director 加入我们的数据团队。该职位的核心职责是领导并执行数据驱动的创新项目,与中国顶尖的社交与媒体平台(如小红书、抖音、腾讯等)建立合作关系,基于他们的数据能力为品牌提供创新解决方案。同时能够基于我们的数据库里的数据来洞察市场趋势,利用数据分析和建模技术,为品牌的Media Planning、市场定位、沟通策略和创新营销活动提供科学依据和建议。 主要职责
Shanghai的EssenceMediacom | Associate Director, Data从业者
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Nick NING
Investment research + Data enablement