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    Brand Development Supervisor/AM - Shanghai, 中国 - Unilever

    Unilever
    Unilever Shanghai, 中国

    发现在: Talent CN S2 - 4天前

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    全职
    描述

    OB TITLE: Brand Supervisor/AM

    JOB LOCATION: Shanghai
    DEPARTMENT: H&W Marketing – Olly Brand

    Job Responsibilities:

    BUSINESS CONTEXT AND MAIN CHALLENGES OF THE JOB:

  • Supports the Brand Development Manager in delivery of innovation and renovation projects to the agreed milestones/timelines and to the high quality standards set
  • Develops an in-depth understanding and becomes an expert in China market – the business environment in which the brand competes including category segments and channels
  • Builds a holistic understanding of consumers and shoppers

    • OLLY INNOVATION & RENOVATION

  • Coop with insight team to help identify white space, consumer analysis and competitor landscape identifications to assist building long term portfolio strategy.
  • Co-operate with cross functions (RD/RA/SC/Sales/Global Marketing) to make innovation on time delivery.
  • Capable to build new product proposition and creative concept in line with brand strategy.
  • Able to translate scientific claims into consumer-friendly selling point to consumers and KOLs.

    • BRAND MARKETING PLANS (BMP)

  • Assist in the translation of Brand Vision Plan into the BMP by co-working with Brand Builders to deliver an aligned BMP.
  • Facilitate new product launch activations.
  • Identifies solutions and make recommendations to improve effectiveness based on performance monitoring.

    • Job Requirements:

  • Bachelor degree above
  • At least 2 years relevant marketing experience, FMCG preferred.
  • Understanding Consumers and Shoppers
  • Innovation related experience
  • Strong ownership and solid Project Management experience
  • Fluent in Written and Spoken English, frequent global connection needed.
  • Entrepreneurship & Strong growth mindset
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