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Marketing Team Lead - Beijing, 中国 - Pfizer
描述
POSITION SUMMARY
Own portfolio strategy to maximize the franchises business to achieve earnings and revenues objectives and lifecycle management; Assist the Marketing Director to build marketing capabilities of the product management team to achieve effectiveness and efficiency of the business. Define and Drive Country Specific TA and Brand Strategy. Interface with WWT and global/local functional team as Vfend Lead.
Responsibilities
Portfolio Management
Lead the development of portfolio/franchise strategies to optimize the portfolio business, including portfolio plan and LRF, and lifecycle management
Lead the TA growth initiatives
Cross-functional TA leadership – across Field Force, medical, legal, regulatory, etc to get alignment
Interface with WWT to gain support
Forecast portfolio performance and track progress towards target
Prepare report for internal communication
Organization Effectiveness and People Development
Assist CTAL to develop effective team structure to support the growth of business
Assist CTAL to establish competency requirement for every marketing position and performance standard for the major market programs
Develop subordinates through coaching and training programs to deliver results
Resource Management
Lead team in the TA portfolio (or big strategic brand) budget planning and control
Allocate and manage in country portfolio budget and evaluate P&L
POSITION RESPONSIBILITIES
Accountable
Lead portfolio strategies and plan Review and actively contribute to brands plan and A&P allocation Lead the review of product life cycle management strategy with cross function team. Review the key Campaigns Development and execution Lead the OP plan and work with SFE on target, FTE allocation Interface with WWT to gain support on relevant TA or brand
Shared Accountability
s Develop TA life cycle management strategy with CTAL and WWT
s Develop effective structure with CTAL and BU Head.
s Develop MKT team competency with CTAL
ORGANIZATIONAL RELATIONSHIPS
Marketing Director /Business Unit Leads Global Cross Function Legal Lead Market Access Lead Medical Affairs Lead Regulatory Lead GCO Marketing services, Business Analytics & Insights (BAI) SBD lead
EDUCATION AND EXPERIENCE
Qualifications:
Bachelor degree in Medical or Medicine, Master degree and MBA preferred Proficient oral and written English 7 or above years marketing experience with above 18 months Marketing Manager and people manager experience
TECHNICAL SKILLS REQUIREMENTS
Indicate the technical skills required and/or preferred, as applicable.
Expect candidates to demonstrate these competencies (people manager roles):
Demonstrates business acumen
Acts decisively
Seizes accountability
Holds people accountable
Grows-others
Leads change
Self-awareness
Commits to "One Pfizer"
Builds effective teams
Expect candidates to demonstrate these commercial /management competencies
Marketing , Customer and Competitor Insight
Marketing Execution
Strategic and Operational Business/Marketing Planning
Data analysis, interpretation and communications
Performance and Program Metrics
Exceptional interpersonal skills
Exceptional collaboration/negotiation (w/Customer Marketing roles in country, FF, CTALs, BU Leads/CM)
Exceptional prioritization –among/across brands, resource-constrained context;
Vendor management
Proficiency in the local language as well as English proficiency
Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.
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