- Develop and execute CRM strategies to acquire, retain, engage and recall consumers and enable online business.
- Lead and manage the day-to-day online CRM operations
- Manage budget for CRM online channels with a clear rationale of allocation
- Track and evaluate the effectiveness of online CRM activities, provide feedback and recommendations, and optimize for future strategies
- Create online CRM strategy for Tmall, JD, Douyin & PDD
- Stay current on industry trends and best practises in CRM, recommending and implementing new technologies and strategies as needed
- Lead and manage the day-to-day online CRM operations
- Cross-functionally coordinate with internal / external, local / global teams to ensure the high quality and timely CRM project delivery
- Outline and track KPI's for each campaign
- Track and adhere to budget for online CRM projects
- Monitor and analyze CRM performance metrics to identify areas for improvement and drive data-driven decision making.
- Support business cases with clear rationale
- Manage online CRM team member to ensure seamless execution.
- Lead cross-functional communication and driving project implementation
- Channels (Tmall, JD, Douyin & PDD)
- Brand Marketing Team
- Global CRM
- Membership Analytics
- External Agency partners
- Proven ability to plan & execute CRM activities in online channels
- Good communication and stakeholder management skills
- Conflict resolution and problem-solving skills
- Adaptable to change and uncertainty with the flexibility to work in a fast-paced environment
- Fast learner, proactive working attitude and strong project management experience
- PowerPoint & Excel Savvy
- University degree or above
- Work experience in operating Tmall CRM is required, familiar with using Data Bank
- CRM agency experience is preferred
- Fluent in English
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Coty Shanghai, 中国RESPONSIBILITIES · As our Digital & E-Commerce Manager , you are responsible for developing Coty's online sales together with its Travel Retail partners with a clear focus on TR China markets. Reporting to Digital and Ecommerce Director for APAC, you will together set the growth ...
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Senior Manager Membership Operations, Online - Shanghai, 中国 - Adidas
描述
Purpose & Overall Relevance for the Organization:
Key Responsibilities:
CRM Strategy & Planning
CRM Operations
Financial Management
People Management
Key Relationships:
Knowledge, Skills and Abilities:
Requisite Education and Experience / Minimum Qualifications:
