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Nanjing

    Local Marketing Manager - Nanjing Shi, 中国 - Abbott

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    描述

    ? 主要工作职责及内容:

    1. 确保在推广周期内,根据市场策略执行相关的推广计划。配合区域销售团队开展学术活动,如城市会,院内会,和KOL 活动等;
    2. 和市场部密切配合,确保所有的推广资料,符合产品定位,传递最新的产品信息;
    3. 对代表进行疾病,产品知识应用,竞争对手信息的培训和沟通,确保信息有效地传递给我们的客户;
    4. 通过和销售团队的协访,从客户那里得到反馈,并帮助销售解决产品的相关问题以及有问题的重要客户;
    5. 维护KOL的关系,建立有效和专业的关系,以支持品牌的医学、市场市场推广,并支持进入医保目录的工作;
    6. 区域市场预算申请和控制;
    7. 向中心市场部反馈区域市场情况和竞争对手情况;
    8. 当全国的策略在区域执行时如需要调整,向公司提供建议。向中心市场部推荐崭露头角的KOLs,便于将来的发展。

    8. 职位具体要求:

    ? 行业经验:
    5年及以上医药行业工作经验

    ? 岗位经验:
    具有销售管理,区域市场工作或大客户管理的工作经验。2-3年外企地区经理工作经验者优先考虑;
    良好的沟通技能和团队合作精神,具有工作激情;
    擅长制定战略计划,并具有效的执行能力。熟悉产品知识。了解区域市场情况;
    对于品牌的开发计划和执行有较强的独立工作能力;

    ? 语言能力:
    良好的英语听说读写能力

    ? 电脑能力:
    熟悉微软Office系统

    ? 出差要求:
    按照公司要求承担相应的出差任务

    ? 所需专业证书:

    ? 其他特别要求
    热爱市场工作,负有责任心,能承受工作压力



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