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    Assistant E-Commerce Manager - Shanghai, 中国 - Hermès

    Hermès
    Hermès Shanghai, 中国

    发现在: Talent CN S2 - 5天前

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    全职
    描述

    Job Responsibilities

    Business management:

  • Develop and execute JD Flagship store strategies that aligned with company goals and objectives.
  • Build and uphold brand image in JD Flagship Store.
  • Sustainably deliver sales target in both Sell in & Sell out, and control MOS in a healthy level.
  • Ensure the wholesale target achievement.
  • Responsible for the P&L, value chain management and continuously improve the profit contribution to the company.
  • Engage and build solid connection with JD platform not only buyers but also related department like media, market, content.
  • Lead on marketing calendar execution for JD and facilitate smooth collaboration with all cross functional teams and global EC teams.

    • Customer management:

  • Build solid connection and good relationship with JD buyers and all related partners in JD platforms.
  • Manage and monitor JDP execution to ensure smooth operation and uphold of brand image.
  • Monitor and manage both JD & JDP to ensure goods are available in authorized space.

    • Logistic, Supply and Forecast

  • Sell in/Sell out/ Stock balance & FCST management to make sure JDP &JD are in a healthy value chain and inventory level.
  • Fulfillment tracking and settle back up orders.
  • Follow the stock release to make sure good delivery on time.

    • E-boutique operation management

    Daily Operation:

  • Work with content team to ensure brand space, product listings and PDP updates are in accordance with the Marketing Calendar and Trade/Communication Plan.
  • Have regular store monitoring and continuously optimize the visibility of Hermès Parfum et Beauté within each site at all levels: product offering, navigation, search, e-merchandising, cross-selling, editorial, etc.
  • Manage and monitor in-site media operation with JDP, continuously improve ROI and new recruitment.

    • Animation Plan:

  • In coordination with the Operational Marketing team, build a coherent and dedicated animation/ GWP/ Sampling and CRM plan for JD that is well-balanced with all EC ecosystems.
  • Validate animation plans and sampling plans with the HQ team and provide clear briefs and reporting of each activation.
  • Challenge the guidelines for animation and content based on local benchmarks and JD consumer data insights.
  • Ensure a review of key periods and innovations to challenge the practices about JD platform.

    • Ensure the operational deployment of e-commerce projects:

  • Closely collaborate with cross functional teams and JDP&JD on validated projects so to adapt our current key projects to-composed offer, virtual make-up fitting, and engraving.
  • Actively participate and present each project to the HQ teams, like fragrance finder, 360 pre-sampling, 360 gifting campaign, livestreaming.
  • Ensure retailer alignment on guidelines and work process.

    • Gray market and suspected goods control

  • Monitor regularly to ensure the gray market clearance in JD app.
  • Track and report suspected goods.

    • Qualifications

  • More than 5 years of working experience in Perfume and Cosmetics industry in Digital or Ecommerce related field.
  • University Degree, preferably in Marketing, Advertising, Media studies or Business.
  • Entrepreneurship spirit, self-driven, humbled and ability to multi-task
  • Business oriented and result driven, sensitive on the result & target.
  • Fluency in English and Mandarin. French is a plus.
  • Proficient in MS office software, including but not limited to Excel and PPT.
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