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Assistant Brand Manager/助理品牌经理 - Shanghai, 中国 - Unilever
描述
JOB TITLE: Assistant brand manager
JOB LOCATION: Shanghai
DEPARTMENT: Marketing
Job Responsibilities:
1. Responsible for brand marketing strategy, including:
Total brand growth driver and portfolio strategy.
Identify growth pillar, lead and cooperate with cross team and internal team members to drive brand growth.
Brand marketing budget P&L owner
2. Lead Key Brand Marketing Plan development and landing on social channel by:
- Independently lead campaign: from business objective translate to consumer activation, responsible for execution landing, and by channel sell in.
Need to have clear understanding of brand proposition, to ensure integrated activity consistency deliver brand image and key benefit.
Accountable for the analysis of campaign performance includes the monitoring key KPI(SOV, ROI etc).
Job Requirements:
1.Bachelor degree above
least 4 years relevant marketing experience , international beauty brand MKT preferred
3. Solid Project Management experience.
4. Fluent in Written and Spoken English
5. Bias for action attitude; and strong growth mindset, resilience under pressure.
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